Now is an important time to set your marketing goals for 2023. The marketing landscape is constantly evolving – do you need to be on Tik Tok, are Instagram reels the way forward, or is getting seen on Google the top priority?

We’ve done the research for you and summarised the key areas of focus for social media in 2023.

Be Real

Have you heard, there’s a new kid on the street. With the introduction of new social media platforms such as BeReal, this has highlighted the fact that users want real and authentic content. While we’re not suggesting you need to get on BeReal or every platform out there, you need to be conscious of what your audience wants to see. Utilise user generated content, such as reposting stories from your clients showing tutorials, reviews or them enjoying your product. Real and genuine feedback from real consumers is more likely to resonate with potential clients. Filter-free content is starting to take precedence over a more curated ‘filtered’ insta feed.

 

Video is Key

You just need to spend 1 minute on Instagram to realise that video content is where you need to invest your time. Gone are the days of simply posting a beautiful image with a caption. Spend some time planning how short videos can engage your audience in 2023.

 

Influencer Marketing

We’re not talking about the big expensive ones – we’re talking about micro-influencers.

While a micro-influencer will have a much smaller following, they tend to have a much higher engagement rate than a large influencer. They charge less and you will most likely have a better return on your investment. Reaching out to a few smaller influencers to partner with to promote your product or brand is a great way to build trust with your audience, and a great way to expand your audience.

 

Social Commerce

Users want convenience, and what’s more convenient than being able to shop and view your offerings directly on the platform that they are using? The shop features on Facebook and Instagram are becoming more and more popular, and will continue to grow in 2023.

 

Social media platforms and trends are constantly changing and evolving. It’s good to keep abreast of what’s happening in the social world, and adapt your marketing accordingly. Find what platforms work best for you and do them well.

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