Over the last few months, we've had to pivot towards a ‘new normal’ (due to Covid-19), by adapting and shifting business operations to stay within the government guidelines and directives.
Amongst all this change – how on earth does a business keep up? Are you ready to bring your product and/or service to market better than ever before? Indeed, our locals may know and love you, but what about those impending visitors from all around the state due on the Northern Rivers doorstep any minute - are you ready for them?
Let's look at some tips on how to get “Back to Business”:
Capture the online researchers
Google my Business is how potential customers can find you online. If you don’t already have it, get it. You don't need a website and it’s a simple thing you can do right now to ensure you are being found. Update it with current photos and trading hours. Your customers can also leave a review, which increases trust with new customers. Another way to be found is Search Engine Optimisation (SEO). SEO utilises key search terms that your customers may be using to find businesses like yours e.g. “restaurants in Lennox”. SEO is key to making sure you are being found online.
Seek out new customers
Now is the perfect time to set up Facebook or Google Ads to find new customers or leads. Both platforms are so highly sophisticated that they can seek out your ideal customers and communicate exactly what you have on offer using targeted audiences. Pair this with an amazing offer and you’re well on your way to building a new database with new customer leads.
Communicate with your loyal fans
If you haven’t yet sent an email to your existing customer base…now is the time. Make your content worthy of reading. It’s fair to say we are over hearing about social distancing policies! Another great way to cut through the clutter is VIDEO - don’t be shy. If you don’t have a database the next best thing is Instagram or Facebook stories. Use these tools to communicate what you are cooking, where you deliver, what clothing range have you just received, special offers.…the possibilities are endless. Plus, stats are showing that more people are looking at stories over their regular feeds.
Reset and refresh
With the entire country in reset mode, it could be time to think about your branding in Gold Coast. Does your logo need a refresh? What about your collateral, outdoor signage, menus, flyers, brochures or business cards? With the unprecedented amount of domestic travel predicted, you want to ensure that you are looking polished when visitors start arriving.
In a few months’, we may very well be missing our quiet beaches. But at least our business community can start to get back on their feet and that’s a major win!