Wildling Ginger Beer – Seven Mile Brewing Co

Seven Mile Brewing Co - Wildling Ginger Beer

Brand Strategy, Product Branding & Packaging

Wildling Seven Mile Brewing Co Can

The work

Barefruit were ecstatic to be awarded the brief to develop the branding (from naming straight through to production) for Seven Mile Brewing Co.’s most recent creation – a fresh and zingy Ginger Beer. The project kicked off early January 2021 and went through the full creative process to arrive at a playful, artistic, and very distinctive result – Wildling Hard Ginger Beer.

Seven Mile Brewing Co., wanted a brand that appealed primarily to women, but also men who seek out beer alternatives, and those who love a cocktail (Pro tip: Wildling goes amazingly well with spiced rum and fresh lime, over ice). To capture these key market segments, the brand personality needed to be unique, fun, cheeky and visually catching. At the same time,  communicating its USP’s: use of local ingredients, the tangy ginger kick and a subtly, sweet finish

The Barefruit project management team had an excellent opportunity to ‘flex their creative muscles’ for this project with quite a bit of freedom to explore naming and design options. The process took the team on a 7-month journey to conceptualise, design and refine each and every detail of the artwork for the cans and cartons.

Creative Lead Alex Wales says

“We started with concepts and moodboards to present the client with lots of options and completed a full competitive analysis to ensure that the result was going to be distinctive, unique and match the product itself. Once we finalised the artwork, we worked on the details to the cans and cartons until everything was approved and signed off; ready for production.”

Related Tag: Branding Gold Coast

Wildling Ginger Beer Packaging Design Media Mock-Up
Wildling Ginger Beer Packaging
Wildling Ginger Beer Carton

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    East Coast Building Consultants – Integrated Marketing Campaign

    East Coast Building Consultants

    Integrated Digital Marketing Campaign

    Byron Bay FM East Coast Building Consultants Website

    The work

    Initially, Barefruit were engaged by East Coast Building Consultants, a building inspection services company in Byron, to build a website. There is no point in having a website that no one knows about, and so this job evolved into a strategy and implementation of an integrated digital marketing campaign to make sure this website came to life.

    The digital campaign was rolled out across the website, Facebook and Instagram, email marketing, and Google My Business. A series of Facebook ads (which are also served on Instagram) were developed with specific audiences in mind. The ads were Facebook Instant Experience ads which give users the opportunity to discover more about the services on offer while remaining on the platform. The ads directed people to customised landing pages for each service provided by East Coast Building Consultants. To support the increase in keyword search, we developed blog posts for each service. Our campaign was reinforced by email marketing and Google My Business posts. Like all integrated campaigns, we rolled the creative out across traditional media, including a DL flyer and a Press Ad. In addition to the ongoing digital campaigns we run for East Coast Building Consultants, this client is part of our SEO program.

    Search Engine Optimisation and digital marketing/ advertising work symbiotically, supporting and improving results for each other. This campaign and the SEO program working together resulted in a 73% increase of traffic to the website and a 50% increase in conversions made on the site (click to call, click to email, complete contact form). Inquiries made through Google My Business were up by 20%, and website clicks were boosted by 40%.

    Social Media Mock-Up
    iPhone Website
    DL flyer mock up

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      Bay FM Rebrand

      Byron Bay FM

      Rebrand

      Byron Bay FM Rebrand

      The work

      Barefruit was engaged to work with the local non-for-profit community radio station, BayFM as part of a pro bono project to help launch its new brand identity and new position as a digital platform.

      The long-standing radio station, established in the early 90s, sounded the alarm bells as funds were reaching a record low in February last year. With the station,  just weeks from closing the business identified the need to strengthen the brand and increase funding and that’s when Barefruit acquired the project.

      The rebrand includes a black and white logo which was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all created for today’s digital world. Their new website is now live bayfm.org and uses phrases such as ‘Listen like a local', ‘Tune In. Chill out. Sign Up’ which is very much in line with Byron Bay and its culture.

      Bay FM is extremely happy that we helped without hesitation and without charge, giving the business more time and better service than we could have hoped for.

      Bay Fm Website
      Bay FM Bumper Sticker Design
      Bay FM Press Ad
      Bay FM Logo Design

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        Seven Mile Brewing Co – Packaging Redesign

        Seven Mile Brewing C0.

        Packaging Redesign

        the brief

        Barefruit was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; the American Pale Ale, the Cali Cream and the West Coast IPA. It was an exciting opportunity for Barefruit to work with a local business who required help in creating packaging that served both functional and brand purpose for their cans and cartons.

        our response

        Barefruit and Seven Mile Brewing worked collaboratively to develop designs that overcame the challenges faced by previous packaging of the brand. Creating individual designs for each core beer was crucial to this. In addition, the brewery prides themselves on keeping their beer cold from the moment it is poured from the vat into a can. Henceforth, Barefruit strove to ensure both the can and carton's packaging was designed with this unique point of difference.

        the fruits

        The result from Barefruit's and Seven Mile Brewing's collaboration is three individual can and carton designs for the brand's core beer range. The carton is specially designed for the cooler room, using cardboard that does not deteriorate in cooler temperatures and is resistant to condensation. The cans are simple in design and eye-catching, helping the brand to stand out from competitors on retailer's shelves. We also rolled out stickers for beer taps to be used in local bars with the refreshed branding. 

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          C&M Garage Doors

          C&M Garage Doors

          Brand Refresh

          C&M garage Doors business cards mock up

          the brief

          C&M Garage Doors has been part of the Ballina community since 1994 and is very well-known in the Northern Rivers as a leader in customer service and quality products. The team at Barefruit were very excited when C&M approached us with a brief for a brand refresh. C&M Garage Doors were looking to give some fresh air to their current branding, without disrupting their brand identity the public is so familiar with already. 

           Garage Doors Old logo
           Garage Doors new logo

          our response

          Our response began by updating the C&M Garage Doors' logo to something more fresh and current. It was crucial for us to maintain C&M's brand identity in the refreshed logo as the business already has high brand awareness within the Northern Rivers community. Once the new logo was approved, we rolled out the branding across all marketing collateral, including online collateral, car wraps, and business cards.

           C&M Garage Doors car wrap
           C&M Garage Doors newspaper ad

          the fruits

          C&M Garage Doors received as modern look and feel refresh to their existing branding, which both teams are very happy with. The community welcomed the refreshed logo and marketing collateral, and no disruption was made to the business's existing brand awareness (if anything it was boosted by the change, cutting through marketing clutter). Stay tuned for new outdoor signage at their showroom and service centre in the industrial estate which is coming soon. 

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            Korff Wealth

            Korff Wealth

            Complete Rebrand

            the brief

            We were thrilled when we received the brief to work on the rebrand and name change for the former, Yellow Brick Road Wealth and Management, Northern Rivers, which is now operating under Korff Wealth. The business saw an opportunity to restructure and rebrand during the current COVID-19 crisis. With the current economic climate, Australians need expert financial advice they can trust, more than ever. And so, it was the perfect time to strategically review the business and position for future growth.

             

            our response

            It was time for Yellow Brick Road Wealth Management to rebrand and restructure and position themselves in the market as Korff Wealth. With Barefruit's client services and branding expertise, we made this happen with a complete rebrand. The team worked with the client on the strategic direction for the brand's future as well as the visual aspects, including a new brand name, brand image, and brand logo and brand-new website which was designed by our creative lead and put together by our digital team who assisted in organising, uploading and optimising content. As well as completely rebranded both offices Ballina and Lismore.

            To inform the public of Korff Wealth's rebrand, Barefruit created an integrated campaign, that combined both online and traditional advertising. We placed online ads in GIF format to capture the attention of people searching for financial advice. This was complimented with a newspaper article and press ads that were scheduled in the local Northern Star and The Ballina Advocate over a period of four weeks as well as other collateral.

            Korff Wealth Brochure for Rebrand
            Korff Wealth ad for Rebrand
            Korff Wealth GIF for Rebrand
            Korff Wealth logo for Rebrand
            Korff Wealth newspaper ad for Rebrand
            Korff Wealth newspaper ad 2 for Rebrand

            the fruits

            The result is a slick, and professional rebrand that the client is very happy with. Korff Wealth, with its new name, new logo, brand-new website, new social media pages, and signage for the Ballina and Lismore offices will certainly be attracting old and new customers looking for an expert, objective financial advice across wealth management, insurance and lending.

            The Korff Wealth rebrand was promoted in the local newspapers to help spread the word within the local community about the finance company's recent changes. This included paid advertorials and half page ads in the Byron Echo, the Ballina Advocate and the Northern Star.

             

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              Tweed Holiday Parks Rebrand

              Tweed Holiday Parks Rebrand

              Brand Relaunch and TVC

              the brief

              We were thrilled when we got the brief to work on The Tweed’s longest-running and established holiday park, Tweed Holiday Parks.

              After major in-park refurbishments, upgrades and renovations across all the parks over the past few years, the brand needed a facelift too which would include a new name, brand promise, brand mark and website.

              We were to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

              Tweed Holiday Parks Logo Evolution

              our response

              After conducting qualitative and quantitative research and undergoing brand and industry immersion, a detailed marketing plan was developed.

              The major projects were to evolve:

              • The name

              • The brand mark

              • Brand promise.

              And…

              • Develop a custom-built website with online booking functionality,

              • Create a launch video to showcase the experience of staying at Tweed Holiday Parks,

              • Creation of templates for all collateral,

              • Production of new promotional merchandise.

              Merchandise
              keep Cup white

              the fruits

              The new branding developed is clean and fresh and reflects the experience of staying at one of the Tweed Holiday Parks. It encapsulates the close proximity of the parks to the ocean and the hinterland. The brand's promise is ‘space’... space to relax, space to be free, space to connect, with yourself and loved ones, space to just… be.

              Their brand-new website, is one of the biggest sites we have developed and launched along with national press, outdoor, digital and social campaign.

               

              “We really enjoy working with the Barefruit team and are so excited about revealing our fresh, exciting new brand and identity to let our community and visitors know what we have to offer. We are really proud of the end result.”

              Tweed Holiday Parks Unit Coordinator, Andrew Illingworth

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                Reduce Single Use

                Waste Warriors

                Reduce Single Use Campaign

                Reduce Single Use Print Advertisement

                the brief

                Reduce Single Use was first brought to life in the Barefruit office, since then, the local Council has come on board to push the challenge of reducing single use within the Northern Rivers community. The challenge was to challenge yourself or your colleagues for the month of May to; use a reusable coffee cup, use a refillable water bottle and; use a reusable container and cutlery for your takeaway items. 

                 

                Reduce Single Use EDM

                Reduce Single Use landing Page

                our response

                Create a campaign identity, and marketing strategy for the Reduce Single Use campaign in Northern Rivers, Ballina.

                We created a logo identity for the RSU campaign, this included the design of promotional cut outs to use at Reduce Single Use events, producing campaign guidelines, which were followed across all creative projects, campaign assets, creating a website landing page and further mock-ups of a potential website, email template design and print ads.

                Reduce Single Use Advertisement

                the fruits

                33 local businesses signed up to take on the Reduce Single Use challenge, each week a print ad was published in the local newspaper, promoting the campaign and listing businesses each week that has signed up.

                "The collaboration between Barefruit Marketing, North East Waste and Ballina Shire Council for the Reduce Single Use project is a great example of community stakeholders coming together to create good things for our community. The project was really well supported with a fantastic brand, website build and marketing advice from Barefruit Marketing. Thanks team!"

                Kim

                Waste Warriors

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                  Ballina RSL Rebrand & TVC

                  Ballina RSL

                  "All In Ballina" Campaign

                  the brief

                  Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

                  After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

                   

                  our response

                  After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

                  The major projects prioritised were:

                  • to evolve the RSL brand mark and create a sub-brand system

                  • create detailed brand guidelines to ensure brand consistency across all platforms

                  • create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

                  Ballina RSL Logo Before and After
                  Ballina RSL Logo Hierarchy

                  Logo hierarchy

                  Ballina RSL Logo Mockup

                  Logo mockup

                  RSL Club Life Magazine

                  Members 'Club Life' magazine mockup

                  RSL-Rewards-Mockup

                  RSL 'Your Rewards' promotion mockup

                  RSL Tone of Voice

                  Ballina RSL branding 'Tone of Voice'

                  Ballina RSL Guideline Mockup

                  New Branding Guidelines

                  the fruits

                  As a visitor to the RSL there really is something for everyone. Great service, location and value. Hence the brand promise of “All In”. "All In Ballina" RSL. Only the RSL can own that!

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