As of July 2020, both the northern and southern end of NSW borders have been blocked, which has had a negative impact on the travel industry. However, our client, Tweed Holiday Parks, has found an unusual positive amid the current pandemic in Australia and The Northern Star wrote an article on this.
Tourists who might normally have bypassed the Tweed are now expanding their experiences and opinions of the region. Tweed Holiday Parks coordinator, Andrew Illingworth, said that initially winter bookings were cancelled. However, the vacancies were quickly snapped up by travellers and grey nomads who are waiting for the borders to reopen. Andrew said, "for us, it's been great to see all these new people coming to our parks and because of the border they are staying longer than perhaps a stop overnight, like they normally would," he said.
Tweed Holiday Parks took the opportunity to use the lockdown period for maintenance, gardening and renovation and managed to retain all staff.
Tweed Holiday Parks initially approached Barefruit to guide them through a rebrand project. We have continued this relationship and assist them with their SEO, social media, digital advertising and more. You can read more this project here.