With people spending more time online than ever before, now is the perfect opportunity to explore, embrace and implement a range of digital marketing strategies, to ensure your business can engage your target audience and in doing so, also generate revenue.

Here are our five favourite digital marketing strategies that we believe are invaluable to succeeding in this fast-paced, digital world.

1. Search Engine Optimisation (SEO)

What exactly is SEO?

SEO is the process of optimising your website to improve its visibility in search engine results pages (SERPS). This process combines a number of factors such as on-page optimisation (keywords, meta tags, and content quality), technical optimisation (site speed and mobile-friendliness), and off-page optimisation (backlinks).

Why do we need it?

There’s more to SEO than just three letters. SEO is basically the foundation of digital marketing as it helps businesses expand their online visibility, attracts relevant traffic, and builds a strong reputation. It's also an indispensable component of any digital marketing strategy, due to its cost-effectiveness and long-lasting impact.

2. Social media marketing

Why use it?

Believe it or not, there’s more to social media than just using it to stalk your ex partners. Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok provide low-cost opportunities to connect with your audience, build brand awareness, and drive traffic to your website. Through the development of a social media strategy that aligns with your business goals and creates compelling content, you can also use paid social media advertising to target specific demographics and boost your reach.

Video marketing

Everyone loves a good social media video and believe it or not, they are also a compelling digital marketing strategy that uses the power of your video content to engage and captivate audiences. Another advantage of video marketing is that they are highly shareable on social media, and can be used for storytelling, boosting conversions, and real-time engagement through live streaming. Given the rising trend of video-sharing  platforms such as TikTok and Youtube, video marketing, to put it simply, cannot be ignored. Plus, they’re also really fun to make!

3. Content Marketing

 Tell your story

The main goal of content marketing is to attract and retain the attention of a target audience by producing useful, engaging and relevant material. This can be anything - podcasts, infographics, videos, articles or blogs. Basically, the goal is to establish your business as an authority in your industry and provide solutions or insights that address your target audience’s pain points.

Why do we need it?

Content keeps your audiences engaged and promotes conversation, builds consumer trust in your business and educates people, in an interactive and interesting way, about what you’re doing. Good quality, up-to-date content will also boost your website’s search engine ranking and drive organic traffic.

4. Email Marketing:

What exactly is it?

Email marketing is a direct communication method that is effective for generating leads, promoting your business and establishing connections. It’s also a cost-effective way to engage with your audience, nurture leads, and drive conversions.

How to do it effectively?

Building an email list or database of interested subscribers allows you to send targeted and personalised messages, such as newsletters, promotions, and product updates. Automation tools can also help segment your list and send relevant content at the right times. You do need to be careful however, not to saturate your subscribers with material, otherwise your emails will end up in spam or worse, the unsubscribe button will be used in full force!

5. Influencer marketing

In a nutshell, influencer marketing is partnering up with people who have a sizeable following and impact within a certain specialty or sector, and using them to market your goods or services to their interested clientele. Yes, it can be expensive, but the benefits of influencer marketing can be priceless. Influencers can not only leverage authentic endorsements, but they can also build trust and boost sales through credible recommendations, making it a valuable strategy for any kind of business.

The last word

Taking a comprehensive approach to digital marketing and encompassing as many of the above strategies into your marketing approach, rather than just adopting one method, is essential for remaining competitive and establishing long-term success for your business in the digital era.