Claire Gets Interviewed on Radio!

Claire Gets Interviewed on Radio!

Interview on Radio

Last week, Claire was interviewed on the radio! Yes, on live radio! The girl that hates public speaking and has suffered from imposter syndrome her whole adult life.

But guess what! She actually enjoyed it. It helped that the interviewer was the wonderful Nick Mercer, co-founder of customer experience agency, MercerBell. Nick now lives in the Northern Rivers 'hood' and is a marketing consultant/committee member for Bay FM, with a bit of disc-jockeying for the station thrown in for good measure.

Evan and Claire have known Nick for a few years now, and when someone like Nick asks if you'll be on his radio show, you’re like.. 'what? yes!?'

Anyhoo, after overcoming her nerves she arrived at the Bay FM studio in Byron Bay, armed with an Account Exec, Tahnee, under the pretence of collecting social media content - when she actually needed someone to hold her hand haha.

Claire was on Nick's show called, Beats 'n' Business (you can tell Nick's ex-agency) and his calmness immediately makes you feel at ease.

They covered a lot of ground. From her career in ad agencies in the UK, to how they came to be here, in the Northern Rivers, with an award-winning, full-service marketing agency and a rad team. They talked about how much the industry has changed since the London days. Back in 2008, when they moved to Australia, social media was still quite new - they certainly weren't using it as a marketing tool.

It was an eye-opener, to go back in time and reminisce - Claire has been in the marketing industry for over 30 years!! Must have started her first job when she was in nappies 😉

They chatted about our point of difference, which is an interesting one, because our point of difference is that we don't specialise - not in one area. Some agencies and individuals are experts in one area. There are social media gurus everywhere. With Barefruit you get a holistic view from a multi-skilled team that is educated and experienced in marketing. We can understand business goals and devise marketing strategies that will help to achieve those. And once we are happy with the plan, we can implement it all on behalf of our client, as their very own marketing team. One word you'll hear a lot in our agency is 'integrated'. Many of us were brought up in agencies that delivered integrated strategies and campaigns, so we're not hindered in our thinking.

Nick asked what Barefruit is best known for, and it is our integrated approach, which allows us to be the marketing team for many of our clients. We can support the owner/operator with their marketing, so they can get on with what they do best. We’re also the marketing team to support marketing managers, who are expected to do it all these days.

Values are really important to Claire as an individual and as a business owner. They underpin everything - how we communicate, how we respond to briefs, how we treat each other and work as a team.

So, when asked about what she has learned since they started Barefruit 12 years ago... it is to trust your instinct. If it doesn't feel right, then it usually isn't. And that goes for hiring team members to working with new clients. One of her scariest and proudest moments was firing a client that didn’t align with our values. As soon as that bad energy left the building, new doors opened. You learn and grow from experiences like that.

So, after talking about our goals for the future, which will start with a new hire and strengthening our digital offering, they played a couple of her favourite songs. Oasis, Live Forever – this was actually the first dance at her wedding. And U2, One. That’s what life’s about – ‘One life, you got to do what you should’.

Stay Fruity

Barefruit x

Staying in the Game – Direct Brand Engagement with your customers!

Staying in the Game - Direct Brand Engagement with your customers

Direct Brand Engagement


It all moves so fast in the world of digital, so understanding shifting consumer behaviour is key for any businesses looking to thrive and stay in the game. Gone are the days of one-way, mass advertising; with consumers nowadays looking for genuine connections with the brands they love, paving the way for a new era of direct brand engagement. Barefruit Marketing is a full-service marketing agency, based in Ballina, and we understand the importance of adapting to change and refreshing digital marketing and SEO strategies accordingly, to keep you in the game.

The Rise of Direct Brand Engagement

Social media and digital platforms give us, the consumer, the power. We now demand personalised experiences, authentic two-way interactions, and a sense of community from the brands we engage with, so embracing direct brand engagement is becoming so important.

Partnering with a Marketing Agency

The evolving marketing landscape can be daunting place, especially for small businesses. That's where working with an experienced marketing agency, like Barefruit, comes in. By partnering with a team of multi-skilled professionals who understand strategy and direct brand engagement, businesses can efficiently manage their marketing and consumer communications. This connection enables them to reach their audience on a deeper level, fostering brand loyalty and enhancing the overall customer experience.

Challenges for Small Businesses

Small businesses often face challenges in keeping pace with change in digital marketing. Limited skills and resources can hinder their ability to capitalise on direct brand engagement opportunities. However, with the right guidance and support from a marketing agency, these challenges can be overcome.

Strategies for Success

To thrive in these consumer-centric times, small to medium-sized business owners must prioritise direct brand engagement. Here are some strategies you can put into action:

  • Personalise Content: Tailor your content to resonate with your target audience's interests and preferences. Use available data to understand your consumer’s behaviour better.
  • Community Building: Build a sense of community around your brand by engaging with your audience at a deeper level – connect on social media, host live online events, and encourage user-generated content, for example.
  • Seamless User Experience: Optimise your website for mobile and desktop, ensuring a smooth and intuitive browsing experience for your customers.
  • Search Engine Optimisation: SEO is evolving. Traditionally focused on keyword optimisation and backlinks, SEO now involves a broader range of tactics to enhance the user experience and drive brand engagement. With the rise of voice search technology, ensure you optimise your content to cater to voice queries and conversational language.
  • Authenticity and Transparency: Be transparent and authentic in all your brand communications. Being genuine and honest will build trust and loyalty with your audience.

Embrace Change

The shift towards direct brand engagement is reshaping the digital marketing landscape. Brands that embrace this change and prioritise genuine customer relationships will stand head and shoulders above, in today's competitive market. Partnering with a marketing agency that understands direct brand engagement, can help businesses navigate these changes with confidence, to achieve lasting success.

If you’d like Barefruit to help you on this journey, chat to one of the team

Stay Fruity

Barefruit x

How outsourcing your marketing can help you upscale your business!

How outsourcing your marketing can help you upscale your business

We Can Help

If you're running a small to medium-sized business… respect! Having the gumption to start and run your own business is no mean feat. It’s far from long lunches and never-ending holidays. It’s more like no lunch, working on holiday, and just working… a lot. Navigating the business landscape is challenging. So many things to learn, so many hats to wear, so many platforms to manage, so many… things!

You started your business because it was your passion, because you are bloody good at what you do. No-one mentioned you need to be good at all the other ‘things’. We’re hoping you learnt an early lesson and got yourself a good accountant, a bookkeeper, perhaps you have an office cleaner or even an admin person. But like so many business owners, we bet you have a go at doing your own marketing, after all, it can’t be that hard… can it!?

Well, yes, it can. A good marketing professional, like an accountant or bookkeeper, is qualified and experienced, and ideally have a bit of life experience too (huh hum).

A good marketing agency consists of a group of individuals who are each experienced in their own field, and when you put these skills together, wham bam, you have a cracking marketing team.

So, if you’re having trouble knowing your SEO from your SEM, what URL connects to your CMS, whether to send an EDM or an SMS, or whether you should even be on X, formally known as Twitter, it could be time to outsource to people that love it and speak in fluent acronyms.

A strategic marketing team, not only knows what all those letters mean, but how and when to use them, efficiently, to reach your goals. Leaving you to concentrate on your business and what you’re good at.

Stay Fruity

Barefruit x

Take advantage of the New Year to attract a new audience!

Marketing Strategies

The calendar has flipped and the school holidays are (finally) over with the kids starting their new terms. It’s still a fresh year, and businesses have a golden opportunity to align their marketing strategies with the prevailing mindset of fresh starts and resolutions. The beginning of a new year often brings a wave of enthusiasm for positive change, and businesses can leverage this momentum by crafting messages that resonate with common resolutions.

One powerful avenue is tapping into the health and wellness craze that typically accompanies the new year. Messages emphasising healthy habits, more exercise, and nutritious eating can strike a chord with individuals eager to prioritise their well-being. For instance, gyms and fitness studios can promote special packages or challenge programs, while health food stores and restaurants can highlight their offerings that cater to those adopting a healthier lifestyle.

More people are committing to cutting back on alcohol and embracing a more mindful approach to consumption. Hospitality businesses can tailor messages to promote alcohol-free alternatives or events centered around non-alcoholic experiences. This not only caters to the growing market of health-conscious consumers but also aligns with the broader cultural shift towards wellness.

Learning something new is a popular resolution and provides a fantastic opportunity for businesses offering educational services or products. Whether it's language classes, skill development workshops, or online courses, your marketing should focus on the joy of personal growth and gaining new skills this year.

In essence, tap into the new year mindset by aligning marketing messages and tactics with prevalent resolutions. It’s most important to (really) understand your audience, and then it’s so much easier to craft messages that inspire them and those around them. You will not only attract new customers but also contribute to the well-being and growth of the community.

Stay sparkly
Barefruit x

Your 2024 Marketing Plan!

Marketing Plan

The tree has been packed away for another year and the Christmas hangover is subsiding, so now what… planning for a bright new business year of course!

January is usually a quieter time of the year, unless you’re in hospo, so it can be a good time to start planning your marketing for 2024 and getting organised to smash the business year ahead.

Set your goals for the year. Short, medium and long term. Then start as you mean to go on, and get yourself ahead now, so you can stress less when things get busier again, and they will.

  • Plan

Brainstorm potential promotions and themes and pop them in your calendar. That way you can be prepared in advance of time and relieve some of the pressure during the year. It also means you can start creating the content relevant to these sales.

  • Did somebody say content?

Make a cuppa, or something stronger if you’re still on hols, and start drafting some interesting content ideas. AI can be your friend here, just make sure it only does the heavy lifting – you still need to zhuzh up your content with your own brand personality, and some AI tools haven’t quite nailed that… yet.

  • Batch it baby

From that list above, start producing your content, whether that is video, podcasting, writing. Lock yourself away for a few hours and imagine how you’ll feel when you emerge, with the whole of the first quarter underway.

  • Multi-purpose

Some content can take a while to produce, so be efficient and repurpose it. Start with one hero piece of content, and cut, slice and edit to use across your other channels for consistency of message.

  • How’s your website looking?

All this content should help drive traffic to your website. Will it delight or disappoint when they get there? Think about your customer’s journey and how they will find what they are looking for. Websites should be ever-evolving, as your business evolves. Could it be time for a little makeover for the new year?

  • An oldie but a goodie

Email marketing is one of the oldest, yet still one of the most effective marketing strategies, so consider this as part of your mix. Use the content above to capture email addresses of existing and potential customers and then add some regular communication to that plan you were working on, back at point 1, remember 😉

Stay sparkly
Barefruit x

A Marketing Guide for your Small Business this Christmas!

Gift Boxes in Trolley

‘Tis the season to be jolly, falalalalaaaa (who counted the la’s). Yes, the holiday season is upon us, and as a small business owner, it's time to ‘sleigh’ your marketing game (ha).

Here’s some tips that are as sweet as sherry and as bright as your baubles, so snuggle up and read on…

Decorate Your Online ‘Presents’
Deck your halls, website, and social media channels with holiday cheer. Acknowledge the time of year with your visuals and words and show your fun side. Nobody likes a Grinch.

Special Seasonal Offers
Everyone loves a bargain, especially at this time of year, and doubly-especially, given the financial stress we’ve been under this year. Offers, discounts, and bundles are the candy canes of Christmas marketing – sweet and irresistible.

Email Marketing
Email marketing is a secret weapon. Craft engaging emails to share your holiday tips, promotions, and special offers, and spread some yuletide joy. Remind your subscribers that you are here, and you’re a jolly, holly, friendly business.

Leverage social media
Get on your socials and spread some Christmas cheer! Post content that's relevant, engaging and more visually appealing than Aunt Edna's Pavlova. Let people know what festive events you have happening and support the other businesses in town with theirs. And don’t forget to let your customers know when you are open and closed.

All Wrapped Up
If you have a retail business, can you offer some extra Christmas sparkle this year with some festive wrapping? It is minimal cost, and that extra touch could be the icing on the Christmas cake that separates you from your competitors.

Give Back
Make Santa proud and go to the top of the good list. Christmas is a time for giving and spreading kindness. Consider donating a portion of your December profit to a good cause, or collecting Christmas presents for those that would really appreciate it this year.Go on, pop on your elf hat and get ready to sleigh the competition with some festive marketing magic.

Stay sparkly
Barefruit x

Digital Marketing: Our top five strategies to stay ahead of the digital curve

video production gold coast

Digital Marketing: Our top five strategies to stay ahead of the digital curve

With people spending more time online than ever before, now is the perfect opportunity to explore, embrace and implement a range of digital marketing strategies, to ensure your business can engage your target audience and in doing so, also generate revenue.

Here are our five favourite digital marketing strategies that we believe are invaluable to succeeding in this fast-paced, digital world.

  1. Search Engine Optimisation (SEO)

What exactly is SEO?

SEO is the process of optimising your website to improve its visibility in search engine results pages (SERPS). This process combines a number of factors such as on-page optimisation (keywords, meta tags, and content quality), technical optimisation (site speed and mobile-friendliness), and off-page optimisation (backlinks).

Why do we need it?

There’s more to SEO than just three letters. SEO is basically the foundation of digital marketing as it helps businesses expand their online visibility, attracts relevant traffic, and builds a strong reputation. It's also an indispensable component of any digital marketing strategy, due to its cost-effectiveness and long-lasting impact.

  1. Social media marketing

Why use it?

Believe it or not, there’s more to social media than just using it to stalk your ex partners. Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok provide low-cost opportunities to connect with your audience, build brand awareness, and drive traffic to your website. Through the development of a social media strategy that aligns with your business goals and creates compelling content, you can also use paid social media advertising to target specific demographics and boost your reach.

Video marketing

Everyone loves a good social media video and believe it or not, they are also a compelling digital marketing strategy that uses the power of your video content to engage and captivate audiences. Another advantage of video marketing is that they are highly shareable on social media, and can be used for storytelling, boosting conversions, and real-time engagement through live streaming. Given the rising trend of video-sharing  platforms such as TikTok and Youtube, video marketing, to put it simply, cannot be ignored. Plus, they’re also really fun to make!

  1. Content Marketing

 Tell your story

The main goal of content marketing is to attract and retain the attention of a target audience by producing useful, engaging and relevant material. This can be anything - podcasts, infographics, videos, articles or blogs. Basically, the goal is to establish your business as an authority in your industry and provide solutions or insights that address your target audience’s pain points.

Why do we need it?

Content keeps your audiences engaged and promotes conversation, builds consumer trust in your business and educates people, in an interactive and interesting way, about what you’re doing. Good quality, up-to-date content will also boost your website’s search engine ranking and drive organic traffic.

  1. Email Marketing:

What exactly is it?

Email marketing is a direct communication method that is effective for generating leads, promoting your business and establishing connections. It’s also a cost-effective way to engage with your audience, nurture leads, and drive conversions.

How to do it effectively?

Building an email list or database of interested subscribers allows you to send targeted and personalised messages, such as newsletters, promotions, and product updates. Automation tools can also help segment your list and send relevant content at the right times. You do need to be careful however, not to saturate your subscribers with material, otherwise your emails will end up in spam or worse, the unsubscribe button will be used in full force!

  1. Influencer marketing

In a nutshell, influencer marketing is partnering up with people who have a sizeable following and impact within a certain specialty or sector, and using them to market your goods or services to their interested clientele. Yes, it can be expensive, but the benefits of influencer marketing can be priceless. Influencers can not only leverage authentic endorsements, but they can also build trust and boost sales through credible recommendations, making it a valuable strategy for any kind of business.

The last word

Taking a comprehensive approach to digital marketing and encompassing as many of the above strategies into your marketing approach, rather than just adopting one method, is essential for remaining competitive and establishing long-term success for your business in the digital era.

Check out what we've been up to

Lismore City Council
Lennox Centenary

Black Friday & Cyber Monday

Branding Gold Coast

Black Friday & Cyber Monday

Don’t know about you, but I feel like we’re barreling towards Christmas at a rate of knots, but before we get there, we’ve got two key retail periods to contend with. Like ‘em or loathe ‘em, Black Friday (November 24) and Cyber Monday (November 27) are fast approaching and have become a bit of a big thing here in Straya. What essentially began as an American trend, these two days are now global consumer movements. Big ones. And given the cost of living these days, and the big event next month, consumers will be holding out and saving their cents in anticipation.

Say Black Cyber whaaat?

The origins of Black Friday, the day following Thanksgiving, date back to the 1960s, when police officers in Philadelphia used the term to describe the chaos that resulted when large numbers of suburban tourists came to the city to do their holiday shopping. The huge crowds created a headache for the police, who worked longer shifts, dealing with traffic jams, accidents, shoplifting and all sorts of other issues that come with big numbers of humans in one place. Cyber Monday, falling on the first Monday after the Thanksgiving holiday, is a 24-hour online shopping event, that was created by businesses to encourage people to shop online, but it’s now turned into an extension of the Black Friday sales. Regardless of the origins, these two dates are two of the busiest shopping days of the year globally, so if you can, jump on board.

The Countdown Begins

If you sell stuff, whether it’s actual things or services, consider whether you could take advantage of Black Friday and/or Cyber Monday. A couple of weeks out, start generating excitement by promoting the offers you’ll have available over those days, as they could be a mighty lucrative 48 hours for your business.

In saying that, it’s also important to make your promotion worth waiting for. There will be a lot of other promotional noise to cut through, so if you want customers knocking down your IRL or virtual doors, this is your once-a-year opportunity to give them something that is just too good to refuse. And giving them advance warning will allow them to plan who they will be spending their dollars with over that long weekend – make sure you are front of mind. 

5 Marketing Tips:

  1. Use your database to let your current and past customers know about your Black Friday and Cyber Monday sales. Make your email eyecatching and interesting and be straight to the point with your offers.
  2. Use your socials. Post on your business pages, and take advantage of local group pages, particularly if you have a special deal they need to know about! Avoid spamming these groups though, that could lead to you being banned, or trolled (eyeroll), so make sure it’s a good, genuine offer that is relevant to them.
  3. If you have a shop window, put up an old-fashioned poster, more people notice these than you think, and they’re a cost effective way of letting people know you’ll be having a huge Black Friday sale.
  4. If your offer is big and you have a bit of budget, then TV and radio advertising can also be cost-effective ways of promoting your offers.
  5. If you’re going to partake in Cyber Monday as well, make sure your website and online store are working efficiently to cope with more traffic than usual.

What are you waiting for?

Get to it! Find a good offer and start building excitement in the countdown to Black Friday and Cyber Monday - make it something worth waiting for. Then we can start planning for Christmas!

Stay fruity

Barefruit x

Check out what we've been up to

Lismore City Council
Lennox Centenary

Brand Building

social media marketing gold coast

brand Building

Brand building. Two words that Barefruit Marketing believe are crucial for startups to consider when establishing a new business. Not only does building an effective brand distinguish your startup from your competitors, but it also creates a unique identity for your business, one that will resonate with your customers, build trust and establish a connection with your target audience. If you’re not sure where to start, here are some of our top tips you should consider when building your brand.

  • Clearly define your brand and articulate its mission, values and unique selling proposition. Identify your competition and work out what sets you apart.
  • In order to tailor your brand messaging and resonate with potential customers, get to know your target audience and understand their needs, preferences and pain points.
  • Develop a strong online presence - creating a professional website and an active social media profile are essential ways of reaching and engaging with your audience.
  • Maintain a consistent tone and style in your messaging to reinforce your brand's identity by regularly engaging with your audience. Believe it or not, sharing the journey of your startup, its values and milestones, will forge strong connections with your customers.
  • Continuously evaluate your brand's performance, gather customer feedback, and be willing to adapt and evolve, as your startup grows and market conditions change.
  •  Use key performance indicators (KPIs) to measure the effectiveness of your brand-building efforts and make data-driven adjustments as needed.
  • Most importantly,  understand that authenticity is key to building trust with your audience. Be true to your values and foster a community, where customers can connect and share their experiences around your brand.

Remember that brand building is an ongoing process that takes time, consistency and effort.

It’s about crafting a compelling narrative and delivering on your brand's promise at every interaction

It’s about being authentic in your mission and engaging with your audience. 

So what are you waiting for? Start building your brand today.

Check out what we've been up to

Lismore City Council
Lennox Centenary

Take Advantage of Black Friday Sales

facebook ads australia

Take Advantage of Black Friday sales

Black is back baby

Whether you’re a fan or not, Black Friday, on November 24, is fast approaching and although it originated in the States, it’s now a worldwide shopping phenomenon which you might want to partake in.

Given the high cost of living and the fact people are very conscious of how they’re spending their money, Black Friday is a great opportunity to entice customers into your store in the lead up to Christmas, with an awesome offer they can’t refuse.

A good sale goes a long way

Consumers are a savvy bunch, you know that because you are one. We are looking for, and we know a good deal when we see one. We can also see straight through lacklustre offers and will go somewhere else if we can’t see the value. So make sure you’re prepared with a good sale or offer - remember it’s just for 24 hours, so go for it!

The Lennox community has a huge range of excellent businesses, including cafes, restaurants, gifting, beauty, clothing, food and art, not forgetting the deli, gym, hair, nails, restaurant, health foods and more, down at Epiq. The Black Friday sale can apply to everyone. 

Just do it 

If you’re a cafe or a restaurant, why not offer a two for one meal deal for the day, or a complimentary coffee or wine (yes please) with a meal? Hair and beauty, now’s your chance to start promoting a special offer, perhaps a free blow dry or head massage for customers who book in for Black Friday? Gyms could offer a free trial class or half-price membership and our galleries and art stores could offer flash sales – there is so much opportunity – and it is for one day only.

Spread the word

Let locals know about what’s going to be on offer now, so they can start planning on where they’re going to spend their hard-earned cash. Use your database and start sending out emails. Get on your socials and promote the day, or even put posters up in your shop window - it’s a cheap way to advertise and very effective. 

Whatever you do in the lead-up to Black Friday, make it memorable and make it worth getting out of bed for. There will be a lot of other Black Friday promotional noise to cut through. It’s only 24 hours, don’t waste a second.

Stay fruity 

Barefruit x

Check out what we've been up to

Lismore City Council
Lennox Centenary