Fluro Friday to Free the Funk!

October is Mental Health Awareness Month, so to help break the stigma and start a conversation about mental health, some of the Barefruit team joined the community Fluro Friday event on Friday 11th October in Lennox.

Organised by Trent Chapman from Movement Function Fitness, the morning included an anti bad vibes circle, surfing, a dance workout, breakfast and some stand-up comedy. Barefruit was there providing OJ for all of those who braved the dark, cold morning!

Fluro Friday was born at Bondi Beach 6 years ago – a weekly sunrise session where the community dress up in the brightest outfits possible and share stories, surf and do yoga to raise awareness of mental health.  It has now spread to more than 200 beaches worldwide, and offers surf programs to people facing mental health challenges. You can read more about the OneWave foundation and all they do here, and check out what beaches run regular Fluro Friday events here.

1 in 5 people experience mental health issues each year and 65% of these people don't seek treatment. Having a safe space to talk about mental health can save lives, and that is exactly what OneWave is doing…..sometimes one wave is all it takes.  Yew!

Related Tags: Marketing Consultant Gold Coast

Rafiki Mwema

Rafiki Mwema 

Sussex Royal PR Campaign

the brief

Barefruit is a Corporate Sponsor, friend, office buddy and all round supporter of Rafiki Mwema - a therapeutic safe house in Nakuru, Kenya, for young girls and boys that have suffered horrific abuse. In August 2019, Rafiki was chosen by the Duke and Duchess of Sussex, as one of only 15 global causes to support for the month, via an Instagram campaign - a mind-blowing achievement. Claire, Barefruit Director and a Rafiki Board Director, got to work on the PR campagin straight away. 

 

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A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

our response

Being ‘the Royals’ this campaign was widely covered by media outlets all over the world. Our job was to maximise Rafiki's coverage and raise their profile, all over the world, but specifically in Australia and the UK, where each founder is based. We did this by issuing an immediate press release to Australian and UK media outlets, which coupled with Rafiki’s 70k+ social media following led to a media frenzy of activity!

articles

 
The Lennox woman who's drawn the attention of the Royals

The heartwarming connection between Duchess Meghan and this small Aussie charity revealed

Royal approval for Berkshire woman's Kenyan charity

Meet the women saving babies and kids from the most horrific trauma

the fruits

4 live TV appearances for founders Sarah Rosborg and Anne-Marie Tipper with an extra special guest, Peter, one of the boys from Kenya that Rafiki Mwema has cared for since he was a young boy. The TV interviews included Today Extra (Channel 9), Studio 10 (Channel 10) and Weekend Breakfast (ABC) in Australia, and the BBC in the UK.

Alongside these high-profile appearances, Sarah and Anne-Marie appeared in numerous magazine and newspaper articles and on ABC Radio.

"The media attention we (Rafiki) received because of the SussexRoyal campaign was amazing and just what we need. We are a volunteer-run charity and rely 100% on this kind of awareness. It was such great timing, as our UK Co-Founder and one of our Kenyan boys arrived in Australia shortly after, so they were able to take part in all the interviews. To have Harry & Megs following our charity will be one of my life highlights. We just need it to convert into donations now!"

Sarah Rosborg

Australian Co-Founder of Rafiki Mwema

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B&T features Barefruits RSL rebrand

The Ballina RSL approached Barefruit to assist in the development of a Strategic Marketing Plan and a rebrand. The result was a TVC which focusses on the Ballina RSL’s “all-in” offering; showcasing the business’ appeal to a vast range of audiences. It cleverly picks out the words “all-in” that appear in its place name Ballina. Also the development of a strategic marketing plan and a rebrand that focuses on the Ballina RSL’s “all-in” offering

This project was picked up by national marketing magazine B&T. You can read the feature here. 

Barefruits top 5 tips on Keeping Australia Beautiful

Over the past few years Barefruit has been implementing strategies and practices to lower our environmental impact, including banning all single use plastics in the office. A litter free and sustainable future is one of Barefruits main goals for the future and we love encouraging other local businesses to participate also. So, as it’s Keep Australia Beautiful week, we thought it was only fitting to share our top 5 tips to keeping our local community beautiful!

Reduce Single Use – An initiative produced through the collaboration between Barefruit Marketing and the Ballina Shire Councils ‘Waste Warriors’. Established to encourage other businesses in the local area to be more accountable. Including no single use plastics, eco-friendly office practices such as double-sided printing and using online filing systems, reusable crockery provided for staff lunches and the use of keep cups on coffee runs!

Take three for the sea – Residing in the coastal town of Ballina we all know the impact that microplastics and litter are having on our beautiful waterways. On our morning walks or afternoon runs we all consciously make an effort to clean the areas we are in and encourage others to do so too!

Shop local – Farmers markets, wholefood shops and road side stalls all offer great produce and supplies that don’t come over packaged. From fruit, veg and meat to natural products or loose-leaf teas. It’s a great way to support your local economy also.

Be prepared – Keep extra reusable bags in your car or in the workplace, invest in a keep cup and some good quality lunch containers. Being prepared will mean you won’t be left with no other options.

Recycle – Easy peasy lemon squeezy recycling. Check out the council’s great A-Z resource to learn what items go into what bin.

Find out more about Keep Australia Beautiful week and how to get involved here.

 

Ballina Business Excellence Awards 2019

Ballina Business Excellence Awards Win for Barefruit Marketing

The juicy team at Barefruit has taken out another accolade, winning ‘2019 Business Excellence in Business and Professional Services’ at the Ballina Shire Business Awards on Saturday August 10th

We were in top company competing with a variety of business services including real estate agencies, mortgage lenders and consulting companies.

Chief Juicer Evan Harding says “We feel that a large part of our success can be attributed to creating a workplace culture that is passionate - passionate about what we do for our clients, but also about our team’s wellbeing, and how we give back to the local community and beyond.”

passion

He goes on to say “We have brought together a team of highly creative and skilled individuals, who are dedicated to seeing their clients succeed in all aspects of their business. We spend the time to build personal relationships in order to thoroughly understand their goals and devise an individual strategy to ultimately deliver results.”

workplace wellbeing

We extend this approach internally as well. Our Agency manager says that we “Have brought together a group of people who truly care about each other. We work around individual schedules and have flexible hours which allow certain life, family and extracurricular activities to fit into our professional lives. This approach really pays off when the team are living a well-balanced life and are able to let the creativity and strategic thinking flow naturally”.

giving back

We also donate a heap of hours on a pro bono basis working closely with community projects and not for profits. This year we dedicated our time and resources to the Ballina Shire’s ‘Reduce Single Use’ campaign, Biala Support Services (supporting people with disabilities) and Rafiki Mwema (who recently gained worldwide exposure when they were one of fifteen charities followed on Instagram by the Sussex Royals Harry and Megan).

Chief Juicer Claire Harding notes that “This is what I love about creating this agency from the ground up. We are able to craft a special workplace in the way we want to see change in business…and the world. I started this agency seven years ago in my dining room knowing that I wanted to do what I love, while seeing clients succeed and the community grow. I can’t wait to see what the future holds for us.”

Related Tags: Graphic Design Gold Coast

Barefruit included in AdNews ‘Movers and Shakers’ roundup

Our team loves fresh fruit 🍊🍌🍎 So you can only imagine our excitment when we welcomed our two latest additions to the team! The talented Felismina Jom and Cat Smith join Barefruit at an exciting time as the agency is celebrating its seventh year as an all-service agency!

Our recent activity was picked up by AdNews in their 'Movers and Shakers' roundup highlighting some of the biggest moves in the industry for the past week.
AdNews is an Australian trade title that services the advertising, media, marketing and technology industries.

Get to know our latest fruits here and read more about the recent big moves in 'Adland' here.

Ballina RSL: Rebranding our local icon

Ballina RSL Rebrand by Barefruit Marketing

We love sharing the work that we do – especially when that work is so recognisable within our local business community!

The Ballina RSL approached Barefruit over 15 months ago to assist in the development of a Strategic Marketing Plan and a rebrand. The result was a TVC (currently being aired) which focusses on the Ballina RSL’s “all-in” offering; showcasing the business’ appeal to a vast range of audiences. It cleverly picks out the words “all-in” that appear in its place name Ballina.

Our Branding and Strategy Director Jo Schultz says, “We were really excited when we received this brief and work on such an iconic brand.”

She continues, “The project was a team effort from the start, with the input and experience from the RSL’s management team coupled with our seasoned creatives and strategists we have delivered a marketing plan, TV commercial and a whole re-brand.”

Ballina RSL Logo Update

The team at Barefruit are an experienced bunch of international talent from major agencies who can bring knowledge and make the most out of our clients budgets. Our best work is achieved when we are able to develop close relationships with our clients to best understand their brand and develop a solution to suit their needs.

“This was a major undertaking for the RSL” states Bill Coulter, Ballina RSL CEO. “Working with the Barefruit team we now have a marketing plan, fresh and exciting new brand and a TVC managed and produced by Barefruit and shot by Rest Your Eyes to let our community and visitors know what we have to offer. All in under 15 months. We are really proud of the end result”.

If you would like to find out how Barefruit can take your business branding to the next level,  you can email us hello@barefruit.com.au or better yet, pop into our office on River Street to meet the team and have a coffee.

How does Instagram removing ‘likes’ affect my business?

Instagram trials hidden likes

From today, Instagram users in Australia will no longer be able to see the total number of 'likes' on posts. While you will still be able to see the number of likes on your own posts, you won't be able to see likes on others posts and vice versa.

This is part of a trial to remove pressure from users on the platform. “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” said Mia Garlick, the Facebook Australia and New Zealand director of policy. “We are now rolling the test out to Australia so we can learn more about how this can benefit people’s experiences on Instagram, and whether this change can help people focus less on likes and more on telling their story.”

Measurement tools and engagement metrics will still be available, so the change won't affect business users. Influencers, on the other hand, who use the number of likes they receive on posts to secure partnership deals, will have to start focusing on other metrics. With so many people mindlessly scrolling Instagram and liking posts, focussing on post saves, swipe-up to buy and reach are far more important measures of engagement, that are more likely to lead to a sale.

A decision will be made at a later date on whether or not the update will be made permanent.

If you would like more information on how this may implicate you or if you are interested in learning more about Social Media Marketing for your business contact us for a chat!

Ballina RSL Rebrand & TVC – Project Post

Ballina RSL

"All In Ballina" Campaign

the brief

Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

 

our response

After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects prioritised were:

  • to evolve the RSL brand mark and create a sub-brand system

  • create detailed brand guidelines to ensure brand consistency across all platforms

  • create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

Ballina RSL Logo Before and After
Ballina RSL Logo Hierarchy

Logo hierarchy

Ballina RSL Logo Mockup

Logo mockup

RSL Club Life Magazine

Members 'Club Life' magazine mockup

RSL-Rewards-Mockup

RSL 'Your Rewards' promotion mockup

RSL Tone of Voice

Ballina RSL branding 'Tone of Voice'

Ballina RSL Guideline Mockup

New Branding Guidelines

the fruits

As a visitor to the RSL there really is something for everyone. Great service, location and value. Hence the brand promise of “All In”. "All In Ballina" RSL. Only the RSL can own that!

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Fresh Fruit for the Office

Fliss and Cat Barefruit Employees

Here at Barefruit, we love fresh fruit 🍊🍌🍎 Not just the type you get from the local grocer but also new additions to our team!

Our management team put their noggins together and defined what makes a stand-out Barefruit employee? The ability to determine effective strategies, to see the bigger picture and to know that no 'one size fits all' in the world of marketing. With this in mind, Barefruit recently recruited two new team members - a new Digital Account Director, Felismina Jom, and Agency Manager, Cat Smith. Felismina is a creative thinker, a mother of two, and a kind and happy soul. While Cat is a fun-loving Jill of all trades whose creativity and caring nature flows into her work seamlessly; and, of course, they’re both a bit fruity!

Meet Cat - Doggo Lover and Agency Manager

Originating from New Zealand Cat has also previously worked for companies such as Vodafone, KPMG and Westpac. On relocating to Sydney Australia in 2012, Cat worked at RedBalloon and Macquarie Bank, before moving to Lennox Head in 2016. Cat is an experienced Office Manager and Executive Assistant, generally working in HR or Learning and Development teams.

Cat, while formally appointed the Agency Manager at Barefruit, also looks after everything from finance and Human Resources (HR) to cleaning the fish tank that is home to our resident fish named ‘Chips’! By far the most important part of Cat’s role, besides Chips, is the wellbeing of the Barefruit team. She has a passion for creating a great employee experience and work culture for the team. This enthusiasm stems from her time at RedBalloon as their Employee Experience Coordinator. Cat also holds a diploma in Event Management and Interior Design and has her own creative hobby business – making custom macramé wall hangings and hosting workshops in her spare time. You can find her work on Instagram and Facebook by searching for The Knot Smith.

Meet Felisimina - Digital Account Director and Tap Dancing Diva

Felisminas creative nature had her dreaming of a career as a tap dancer! But instead, she opted for University and graduated with a Business Degree. Just like her tap-dancing days, she moved quickly and tapped into her skills to begin her career as a Change Management Consultant working on training and communication for large scale IT projects. This role set Felismina up as a sort of "middle-woman" for the technical/digital world.

Related Tags: Branding Gold Coast

Always being one to jump at opportunities that come her way, Felismina and her husband left corporate jobs to start their very own digital agency in 2000 - back when the world was only in Web 1.0! Witnessing the World Wide Web evolve and how it has affected businesses, of all scales, Felismina has supported many small to medium-sized businesses enabling them to thrive through digital solutions. While the agency continues to operate in Sydney, Felismina, her husband and two sons Mani and Max made the leap North to the beautiful town of Lennox Head. Felismina utilised her experience and expertise to support small business owners through government programs where she aided them in implementing their very own digital strategies. In pivoting back to agency work at Barefruit Marketing, Felismina remains passionate about helping clients to navigate the increasingly complex digital world to meet real business objectives. Bringing her renewed energy to implement digital solutions at Barefruit - the team can't wait to see what she achieves.

Cat and Felismina have joined the team at an exciting time for Barefruit. Started by Claire and Evan Harding after a collective 30-year career in UK agencies, the agency is celebrating its seventh year as an all-service agency; marking the occasion with a branding refresh and awareness campaigns that encompass the Barefruit ethos. With an increasing demand for marketing locally and nationally, the Barefruit Marketing team are excited about what's in store. This regional agency provides expertise right across the marketing mix – from strategy and planning to advertising, design, PR, events, website design and Felismina's speciality, digital marketing.

As the agency expands we are always on the lookout for talented and creative individuals who share the Barefruit Marketing Ethos. Get in touch with the team and say hey!