Wildling Ginger Beer – Seven Mile Brewing Co

Seven Mile Brewing Co - Wildling Ginger Beer

Brand Strategy, Product Branding & Packaging

Wildling Seven Mile Brewing Co Can

The work

Barefruit were ecstatic to be awarded the brief to develop the branding (from naming straight through to production) for Seven Mile Brewing Co.’s most recent creation – a fresh and zingy Ginger Beer. The project kicked off early January 2021 and went through the full creative process to arrive at a playful, artistic, and very distinctive result – Wildling Hard Ginger Beer.

Seven Mile Brewing Co., wanted a brand that appealed primarily to women, but also men who seek out beer alternatives, and those who love a cocktail (Pro tip: Wildling goes amazingly well with spiced rum and fresh lime, over ice). To capture these key market segments, the brand personality needed to be unique, fun, cheeky and visually catching. At the same time,  communicating its USP’s: use of local ingredients, the tangy ginger kick and a subtly, sweet finish

The Barefruit project management team had an excellent opportunity to ‘flex their creative muscles’ for this project with quite a bit of freedom to explore naming and design options. The process took the team on a 7-month journey to conceptualise, design and refine each and every detail of the artwork for the cans and cartons.

Creative Lead Alex Wales says

“We started with concepts and moodboards to present the client with lots of options and completed a full competitive analysis to ensure that the result was going to be distinctive, unique and match the product itself. Once we finalised the artwork, we worked on the details to the cans and cartons until everything was approved and signed off; ready for production.”

Related Tag: Branding Gold Coast

Wildling Ginger Beer Packaging Design Media Mock-Up
Wildling Ginger Beer Packaging
Wildling Ginger Beer Carton

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    Seven Mile Brewing Co – Packaging Redesign

    Seven Mile Brewing C0.

    Packaging Redesign

    the brief

    Barefruit was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; the American Pale Ale, the Cali Cream and the West Coast IPA. It was an exciting opportunity for Barefruit to work with a local business who required help in creating packaging that served both functional and brand purpose for their cans and cartons.

    our response

    Barefruit and Seven Mile Brewing worked collaboratively to develop designs that overcame the challenges faced by previous packaging of the brand. Creating individual designs for each core beer was crucial to this. In addition, the brewery prides themselves on keeping their beer cold from the moment it is poured from the vat into a can. Henceforth, Barefruit strove to ensure both the can and carton's packaging was designed with this unique point of difference.

    the fruits

    The result from Barefruit's and Seven Mile Brewing's collaboration is three individual can and carton designs for the brand's core beer range. The carton is specially designed for the cooler room, using cardboard that does not deteriorate in cooler temperatures and is resistant to condensation. The cans are simple in design and eye-catching, helping the brand to stand out from competitors on retailer's shelves. We also rolled out stickers for beer taps to be used in local bars with the refreshed branding. 

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      Barefruit bears more fruit!

      Barefruit Marketing were announced as winners of the Professional Services category at the Ballina Chamber of Commerce awards, last Saturday night.

      “It’s been a successful year for us, we are so honoured to win this award, we were up against some tough competition,” says Claire Harding Chief Juicer of Barefruit Marketing.

      This award follows hot on the heels of their recent wins at the Lennox Chamber of Commerce awards - for Business of the Year, as well as the award for the Professional Services category.

      On acceptance of the award, Claire and Evan made comment that everyone in the room were winners.

       

      “It takes a lot to run a business – the hours of hard work, juggling your children/house/partner/life and keeping your clients and staff happy – there were some great success stories at the awards night and we came away feeling so proud to be part of the Ballina business community.”

      Barefruit Marketing are also greatly involved within the local community. Supporting and working with local businesses including Horizon Motorhomes who also took home an award.

      “Our proudest moment was watching our client, Horizon Motorhomes pick up the award for Manufacturing and Innovation. We’ve worked across all their marketing for the last 3 years and because of the way we work, we feel a part of their business and their business success. We know how dedicated every area of their business is to achieving the perfect end product, all driven by the same owner/managing director for the last 21 years.”

      Last year, Barefruit Marketing, won Best Home-Based/Online Business at the Ballina Chamber of Commerce Awards, Excellence in Small Business at the Northern Rivers Business Awards and were State Finalists in the NSW Business Awards in Sydney.

      If you're in business in Ballina or beyond and are ready to invest in your marketing to take your business to the next level, Barefruit Marketing would love to be part of your journey.

      Barefruit, win Excellence Award!

      Recent Ballina Business Award winners Barefruit Marketing have been honoured with another outstanding achievement by winning Excellence in Small Business at the Northern Rivers Business Awards.

      On Saturday evening, Barefruit Marketing owners and founders Claire and Evan Harding were announced as the winners of Excellence in Small Business, at the Northern Rivers Business Awards, held in Lismore. This award celebrates and recognises outstanding business excellence in the Northern Rivers.

      Only a month ago, Barefruit Marketing took home Best Home-Based and Online Marketing Award at the 2015 Ballina Coast & Hinterland Business Excellence Awards.

      This was also a proud and exciting moment for the Barefruit Marketing team who are passionate about every aspect of marketing and their community by offering a full marketing service including design, advertising, digital strategies, social media, promotions, websites, public relations and events.

      “We are so thrilled! Barefruit Marketing is 4 years old this Christmas and this is such a huge achievement for us. Thanks to our wonderful team - we couldn't do this without great people by our side.”

      Their business was up against several other small businesses from Yamba to Tweed and they were one of only three businesses from their local area (Ballina and Lennox) to have won an award on Saturday night.

      Barefruit Marketing will now head to the State Finals taking place in Sydney later this year.