Seven Mile Brewing Co – Packaging Redesign

Seven Mile Brewing C0.

Packaging Redesign

the brief

Barefruit was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; the American Pale Ale, the Cali Cream and the West Coast IPA. It was an exciting opportunity for Barefruit to work with a local business who required help in creating packaging that served both functional and brand purpose for their cans and cartons.

our response

Barefruit and Seven Mile Brewing worked collaboratively to develop designs that overcame the challenges faced by previous packaging of the brand. Creating individual designs for each core beer was crucial to this. In addition, the brewery prides themselves on keeping their beer cold from the moment it is poured from the vat into a can. Henceforth, Barefruit strove to ensure both the can and carton's packaging was designed with this unique point of difference.

the fruits

The result from Barefruit's and Seven Mile Brewing's collaboration is three individual can and carton designs for the brand's core beer range. The carton is specially designed for the cooler room, using cardboard that does not deteriorate in cooler temperatures and is resistant to condensation. The cans are simple in design and eye-catching, helping the brand to stand out from competitors on retailer's shelves. We also rolled out stickers for beer taps to be used in local bars with the refreshed branding. 

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Barefruit bears more fruit!

Barefruit Marketing were announced as winners of the Professional Services category at the Ballina Chamber of Commerce awards, last Saturday night.

“It’s been a successful year for us, we are so honoured to win this award, we were up against some tough competition,” says Claire Harding Chief Juicer of Barefruit Marketing.

This award follows hot on the heels of their recent wins at the Lennox Chamber of Commerce awards - for Business of the Year, as well as the award for the Professional Services category.

On acceptance of the award, Claire and Evan made comment that everyone in the room were winners.

 

“It takes a lot to run a business – the hours of hard work, juggling your children/house/partner/life and keeping your clients and staff happy – there were some great success stories at the awards night and we came away feeling so proud to be part of the Ballina business community.”

Barefruit Marketing are also greatly involved within the local community. Supporting and working with local businesses including Horizon Motorhomes who also took home an award.

“Our proudest moment was watching our client, Horizon Motorhomes pick up the award for Manufacturing and Innovation. We’ve worked across all their marketing for the last 3 years and because of the way we work, we feel a part of their business and their business success. We know how dedicated every area of their business is to achieving the perfect end product, all driven by the same owner/managing director for the last 21 years.”

Last year, Barefruit Marketing, won Best Home-Based/Online Business at the Ballina Chamber of Commerce Awards, Excellence in Small Business at the Northern Rivers Business Awards and were State Finalists in the NSW Business Awards in Sydney.

If you're in business in Ballina or beyond and are ready to invest in your marketing to take your business to the next level, Barefruit Marketing would love to be part of your journey.

Barefruit, win Excellence Award!

Recent Ballina Business Award winners Barefruit Marketing have been honoured with another outstanding achievement by winning Excellence in Small Business at the Northern Rivers Business Awards.

On Saturday evening, Barefruit Marketing owners and founders Claire and Evan Harding were announced as the winners of Excellence in Small Business, at the Northern Rivers Business Awards, held in Lismore. This award celebrates and recognises outstanding business excellence in the Northern Rivers.

Only a month ago, Barefruit Marketing took home Best Home-Based and Online Marketing Award at the 2015 Ballina Coast & Hinterland Business Excellence Awards.

This was also a proud and exciting moment for the Barefruit Marketing team who are passionate about every aspect of marketing and their community by offering a full marketing service including design, advertising, digital strategies, social media, promotions, websites, public relations and events.

“We are so thrilled! Barefruit Marketing is 4 years old this Christmas and this is such a huge achievement for us. Thanks to our wonderful team - we couldn't do this without great people by our side.”

Their business was up against several other small businesses from Yamba to Tweed and they were one of only three businesses from their local area (Ballina and Lennox) to have won an award on Saturday night.

Barefruit Marketing will now head to the State Finals taking place in Sydney later this year.