The Future is NO Plastic

Reduce Single Use

At Barefruit Marketing we are proud supporters of Ballina’s ‘Reduce Single Use’ challenge. In collaboration with Ballina Shire Council and Waste Warriors, we initiated the challenge to get other businesses on board after our own successful office challenge.

At the beginning of 2018, the Barefruit team watched a documentary called ‘A Plastic Ocean’. It had a profound effect – we were horrified and saddened by what we learned, and deeply inspired to create change. A new mindset was born within the office…

The Barefruit mindset, a forever habit, or our planet will get sick, and so will our animals and children and their children…

We realised how much we were contributing to the problem by using single use coffee cups, takeaway containers and food packaging, so we started an office challenge. We purchased reusable coffee cups, drink bottles and shopping bags for the team, and set up the following rules:

    • NO single use plastics
      1. NO disposable coffee cups – only reusable cups to be used
      2. reuse coffee carrying trays
      3. BYO bowl/crockery to local cafes
    • Sustainable switches
      1. reusable rags instead of paper towels
      2. keep cups
      3. reusable shopping bags
      4. metal straws over single-use plastic ones
      5. reusable cutlery and plates over toss-away versions
      6. beeswax wraps instead of plastic wrap
    • Composting food scraps
    • Double-sided printing policy
    • Car sharing/pooling to meetings
    • Dropbox filing system instead of paper filing
    • Correct recycling

Breaking the above rules = 10 burpees (in the office)

Within no time, this new way of thinking was second nature, and our waste has become minimal.

Have you joined the Reduce Single Use Challenge yet? Head over to @reducesingleuse to sign up your business and see how much of a difference you can make. We are proud supporters of this great initiative  #reducesingleuseballina

Our Resident Artist FAW Showcasing at The Other Art Fair

Here at Barefruit marketing, we thrive on encouraging our staff to achieve greatness in their chosen creative field, both in and out of work. From photographers, graphic designers, screenwriters and artists, we have a real mix of creative personalities on our team.

Our creative lead, Alex Wales, is not only a stellar designer he is an impressive artist also. Graduating from the University for Creative Arts in the UK, with honours in illustration, Alex started his career at M&C Saatchi in London; where he utilised his ideation and drawing skills to storyboard and create advertising concepts for clients. Joining the team after moving to the Northern Rivers, Alex is one of many of our international hires who brings a wealth of knowledge to the team. As Barefruit's Creative Lead, Alex oversees all traditional and digital creative output produced by the agency.

His latest project

Outside of work, Alex is an avid surfer, cycler and is a co-founder of Liar the Label, a sustainable clothing label and blog. Recently he has been excitedly working towards putting together his exhibition for The Other Art Fair at The Facility in Melbourne from the 2nd until the 5th of May. An excellent opportunity for Alex to meet and mingle with like-minded people who love art. Alex says, “It’s rare for events like these to happen during the year, and to make art accessible to all who are invested in the industry and passion of the art world.”

The Other Art Fair, presented by Saatchi Art, is one of the preeminent artist fairs in Australia. Providing the public with the opportunity to discover and buy art directly from 120 of the best emerging and independent artistic talents. Presenting handpicked artworks spanning all mediums The Other Art Affair is celebrated for its unique and immersive visitor experience.

“I will be showcasing my latest work as an emerging artist which explores my recent connections to the coastal areas of the Ballina Shire and surfing. I have been working on a series of paintings in acrylic, depicting the local coastal areas,” says Alex on the work he is submitting to the exhibition.

“The work focuses on capturing the energy of local surf locations with painterly gestures and compositions in black and white on plastic (my modern approach to the tradition of reverse painting on glass) for me it gives an effect that has a very graphic and expressionist appearance. The medium for me is the perfect choice to capture a moment and also, more importantly, movement," he says.

Alex also explores his artistic style through other mediums including canvas, paper, and board; he will be showcasing examples of this work also at the exhibition. All pieces are ready to hang, framed in natural Tasmanian Oak with UV glass to ensure longevity. You can view Alex’s portfolio here.

The Other Art Fair is taking place at The Facility in Melbourne from the 2nd until the 5th of May. You can discover more about this premier event and book tickets here.

Opening night Thursday 2nd May doors open from 6-10pm
Friday 3rd May doors open from 2-10pm
Saturday 4th May doors open from 11am-7pm
Sunday 5th May doors open from 10am - 5pm

Rafiki Corporate Sponsorship Close to the Heart

earned media

Barefruit’s Co-founder, Chief Juicer and self-confessed workaholic, Claire Harding, is also a bit of a fundraiser. She is heavily involved with the charity Rafiki Mwema, being a board member since the beginning in 2014 and besties with CEO and Co-founder, Sarah Rosborg.

The team at Barefruit witness first-hand the love and dedication Rafiki’s intrepid leader, Sarah Rosborg, puts into the charity as the HQ is located in our office. So, it was only fitting that Barefruit became a Bronze Sponsor of this amazing Charity. For years Claire has been supporting the charity in any way that she can and believes that corporate sponsorship not only fulfils a business’s corporate responsibility but is the perfect answer for any business looking to make a difference. The work that Rafiki Mwema does perfectly aligns with the values of our team, both personally and professionally. Being so closely involved with Rafiki, Barefruit staff are encouraged to dedicate a portion of their time to Rafiki. As a corporate sponsor and with Claire being a board member, means that we are often involved in the planning and marketing of Rafiki events and fundraisers.

So, what is Rafiki Mwema?

A not for profit organisation that works to change the lives of profoundly traumatised children who have experienced abuse in Kenya. Aiming to transform even the most deeply troubled children into loving, confident and joyful children through love and safety. Home to 70 boys and girls from the ages of 18 months to 18 years. A team of 45 staff support the children through their court cases, education, medical treatments, therapy and strive to provide the children with a warm, loving, playful and empathetic environment. To date, approximately 120 children have returned home to the care of a safe family member, with the Rafiki Mwema’s Outreach Team continuing to monitor the child and visit them in their community.

How can you get involved?

“It doesn’t have to be big – if we all just do something; we can make a difference to the lives of some of the most vulnerable children in the world – and give them a voice and the childhood they deserve,” notes Claire on contributing to this cause. Rafiki offers several levels of sponsorship and will happily work with you to customise a package that suits your situation. Whatever you choose to contribute, every donation, no matter how small, makes a huge difference in the lives of the children at Rafiki Mwema. 50 AUD a month will provide meals for a child, and the equivalent to ‘a coffee for a month’ (5 AUD) will support the outreach team, making sure the children are safe when they return home.

There’s a variety of options when becoming a corporate sponsor. Depending on the level of sponsorship you choose you will have access to a range of great opportunities including co-naming a project, receiving support from the Rafiki team if you choose to hold your own fundraiser and the opportunity to get close to the charity and its projects.

As a mother, Claire witnesses first-hand how Rafiki is a great charity for children to get involved in as well. Her own son sends personalised cards, photos and letters to the children. And, what’s more? Anyone can do this, and it is encouraged as it makes such a difference in the lives of the children at Rafiki, being able to make a connection with other children, all over the world.

“You are so close to the Rafiki charity and you get to see where your money is going. You are able to have a first-hand connection with the child you are sponsoring,” a major point of difference that Claire points out.

At Rafiki Mwema they rely solely on the support of their sponsors to pay for the ongoing running costs to house the 70 children in their care, to continue to support the 120 children who have returned home and cover the unforeseen medical expenses that are unfortunately a part of rescuing and caring for severely abused young children. The fundraising will never end. 100% of the money donated or raised goes directly to the Rafiki Mwema house, with the profit from merchandise sales covering admin costs such as bank fees, printing etc.

“Choosing to help mend broken little bodies, minds and hearts is the greatest return on any
investment you’ll ever make”
Sarah Rosborg, Co-Founder and CEO of Rafiki Mwema

What does Earned Media mean for your business?

earned media
Earned Media – a marketing buzzword and an important part of your marketing mix, but what is it, how can you get it and what do you do with it once you have got it?! Read on…

Earned Media, in a nutshell, is publicity. More precisely it’s publicity gained through promotional efforts other than paid media. Such as editorial coverage by a media outlet, user-generated content, product or service reviews online, social shares and general word of mouth. Consumers are social animals. Whether they’re a journalist or a social media user, they crave conversation and good ideas.

So if you want to attract positive attention and new customers, feed that to them. But, make sure you’ve covered all bases first and start creating content – content, content, content.

1. What are your customers saying about you? Do an online health check, see what they’re saying about you – Google yourself, check TripAdvisor and Facebook, do customer surveys and see if there is recurring feedback. It is highly desirable for your brand to be mentioned in a positive way.

2. Distribute and amplify your content. Customers want knowledge and content. This can take many forms depending on the channel, for example, written, imagery, video or podcast. Consider the impact a positive news story can have for your business?

3. Build credibility. Grow your product or service, reviews and testimonials. Ask your loyal customers to leave a review, ask them if they would recommend your services. When your customers become the channel, that is Earned Media via word of mouth.

With an explosion of new content channels and publishing platforms, it’s never been easier to reach potential customers. Yet it can seem very daunting and knowing what content will work in what channel, takes some planning.
If you would like help growing your profile, we can help with your Public Relations, Social Media Management, Search Engine Optimisation and more, give us a call!

You can also read up on some of our top tips on utilising Hashtags, improving your SEO and the importance of quality graphic design.

Juicy Tips

tips to grow your hashtags

Do you know how to get your Instagram account noticed by the right audience and grow your following?

Do you know how to get your Instagram account noticed by the right audience and grow your following?

Hashtags are a great (and free) way to reach new clients and followers.

You can use up to 30 hashtags per post, but it’s important to use them wisely or your posts will not reach the right target audience. Instagram posts with at least one hashtag average 12.6% more engagement than posts without, so it’s worth spending some time forming a hashtag strategy to grow your account.

Here are a few tips to help you get started:

#bespecific

Use hashtags that are relevant to the content you are posting. This way you can reach people who are looking for what you are offering. By using too generic or popular tags, you run the risk of your post being quickly buried in the hashtag feed.

#dontusebannedhashtags

Instagram may block a tag from use if it has been inappropriately used in the past. To check this, search for the tag then click ‘recent’. If blocked, no recent images will show and you’ll see a message from Instagram advising recent posts have been hidden. Using a broken tag will make your other tags useless.

#testwhatsworking

If you have a business Instagram account, you can view insights for each post to see what is and is not working. The insights function will tell you how people found your post via hashtags.

#createbrandedhashtags

Having a brand or product specific tag is a great way of building brand awareness, and a community. Add your hashtag to your profile and encourage your clients to use the tag on their own posts to spread the word about your business, and regram their posts (if relevant).

If you’d like to talk about your Social Media Management or Marketing Strategy, contact our team on 1300 328 034.

Don’t forget to follow us too @barefruitmarketing

A fresh, fruity and fabulous new look for Barefruit

marketing agency rebrands and celebrates 7th anniversary

Our visual identity has evolved a fair amount since we ‘planted the seed’ back in 2012 and in that time our team has grown, as have the services we provide. To mark our 7th birthday, we're peeling off the layers and revealing a fresh new look.

Co-Founder and Chief Juicer, Claire Harding says, “What better way to celebrate seven years in the business than with a brand refresh?!”

“Our vision and values remain the same, however, it was time to evolve our brand mark. Our new brand holds onto the symbolism of 'the fruit' whilst modernising the mark, making it a simple, contemporary and a unique lockup,” she continues.

“All great brands change their marks over time - think Apple, Amazon, Nike, Google. The aim is to have a mark that your customers recognise in the blink of an eye, that needs no words,” she says.

From old to new, see how our brand has evolved...

Eleven years ago, Claire and Evan Harding – marketing professionals with over 40 years’ combined experience – moved from London to the Northern Rivers in search of a new life and in 2012 they set up their business, a boutique marketing agency focussed on inspirational, creative marketing that would really work - in essence, help businesses to fructify or bear fruit.

They weren’t to know how this idea would develop over the coming years through a chain of exciting events. Their passion for growth and to help businesses thrive, along with their down to earth approach, brought in key clients who were taken by Barefruit’s bold ideas and strategies - including Ballina Campervans, Motorhomes & CaravansTweed Coast Holiday Parks and Westlawn Finance.

marketing agency turn 7

During their life-span, Barefruit Marketing have collected a number of prestigious and local awards including, in 2016 & 2017 'Business of the Year' and 'Professional Services' (Lennox Head Chamber of Commerce Awards), 'Excellence in Small Business (Northern Rivers Business Awards), 'State Finalists - Marketing Communications' (National Optus My Business Awards). In 2018, they were nominated as finalists for 'Young Employee of the Year' and the 'Professional Services' (Ballina Business Awards).

The business has rapidly expanded, with increased demand locally and nationally for a regional agency providing city experience and expertise across the whole marketing realm – from research, branding, strategy and planning to advertising, design, PR, events, website design and digital marketing. Employing 14 creative humans with varied national and international experience including global agency roles, together they operate as the Barefruit Marketing team, based in the centre of Ballina’s CBD – the perfect spot to service clients throughout the Northern Rivers and beyond.

The bright Barefruit orange branding cannot be missed as you go by the Riverwalk Arcade in Ballina. Inside, the agency is open plan, energetic and inspiring, with their own wall garden, ‘personalised’ gallery and coffee and dance tunes on tap all day – and when a brief is on, all night.

The Barefruit office is also home to 'Rafiki Mwema' a not-for-profit charity supporting traumatised children in Kenya, of which Claire is a board member and Barefruit Marketing are corporate sponsors.

The Barefruit story is a great example of what hard work, networking, belief, and passion in your business can bring. "Don't be afraid to grow and to challenge the norm. We are so thankful to our wonderful clients, the local community, our staff and the Business Chambers for believing in what we do and giving us the drive to keep getting better," says Co-Founder and Head Harvester, Evan Harding.

If you want to get in touch with us to see how we can help you – head on over to our contact page.

Barefruit Marketing take part in Clean Up Australia to help launch a world record attempt!

At 10am, the Barefruit team took part in the annual Business Clean Up which is held nation-wide on February 26th. We headed out along the foreshore of the Richmond River with our white and yellow bags and gloves, in search of collecting as much rubbish as possible around the picnic tables, public amenities and within the landscaped gardens surrounding the communal area.

We accumulated an immense amount of litter, just from a 20-minute clean up session, items we collected ranged from food wrappers to disposable coffee cups, bottle top caps and the most reported was the notorious cigarette butt, which was the most commonly reported littered item found by Clean Up Australia Day volunteers last year, in 2018.

Based on last years statistics, we have a feeling the most commonly reported littered item will be the same in 2019, we must have collected 500 butts!

Clean Up Australia Day

The Clean Up Australia Day campaign is a great initiative - it’s a simple way you can clean up, fix up and conserve our greatest resource, so we felt it was right for our business to jump on board to help keep Australia beautiful, right here in Ballina.

“Clean Up Australia provided us businesses with a starter kit, which included everything we would need, including all the necessary items needed to collect the rubbish safely and efficiently, such as bags for rubbish and recycling, thick gloves, a sharps container and a supervisor's high vis vest which was stylishly worn by one of our fruity managers!” Barefruit Marketing’s Agency Manager Sara Davis says.

The Clean Up Australia charity is working alongside Guinness World Records to create a category for the most employees engaged in an environmental activity at any one time and hopes to launch its formal record attempt in 2020.

 

Clean Up Aus Day

Clean Up Australia began back in 1989 and are celebrating 30 years this year. The idea came to fruition when an Australian man had a simple idea to make a difference in his own backyard, Sydney Harbour, little did he know, this simple idea would become the nation’s largest community-based environmental event. The first Clean Up Australia Day was in 1989 and was originally named Clean Up Sydney Harbour Day, more than 40,000 Sydney residents came along and donated their time and energy to clean up the harbour.

The following year, the official, Clean Up Australia Day was born! Over 300,000 volunteers turned up and have increased each year since. Since their startup, Clean Up Australia Day and has collected over 344,000 tonnes of rubbish from over 170,000 sites nationwide!

We can't wait to participate again next year and hopefully as a nation, win the Guinness World Records!

Creative Lead features in B&T Magazine

Former M&C Saatchi Creative Joins Barefruit Marketing.

Wales is Barefruit’s fourth new international hire in 12 months. He started his career at M&C Saatchi in London working for clients including Lucozade, Jameson Whiskey, NatWest Bank and East Midlands Trains.

You can read the full article on our talented creative lead here.

Optus My Business Awards Finalists

To top off an already exciting year Barefruit Marketing was shortlisted to the final 10 nominees for the Workplace of the Year category in the Optus My Business Awards!

The Optus My Business Awards are on of the longest-standing business awards programs in Australia, identifying Australia’s best business operators. Winners of these prestigious awards represent the best of the best. The powerhouse duo and the co-founders of Barefruit Marketing, Evan and Claire Harding, travelled to Sydney on Friday to attend this significant event, held at Sydney’s Four Points by Sheraton in Darling Harbour.

Covering 28 categories, the Optus My Business Awards acknowledge businesses and individual leaders that are achieving excellence in customer service and also recognises successes in innovation, corporate social responsibility and workplace culture.

"Our approach to people management and culture has shaped our business, our people and contributed to our successes" said Evan Harding on what he believes are some of the defining factors that lead to the agency’s initial nomination for Workplace of the Year.

On arrival back to the agency in Ballina Claire commented “Although we didn’t come away with the gold, so to speak, it was still such a momentous achievement for our agency and a privilege to be there with some truly amazing businesses from all over Australia.” Barefruit Marketing was the only nomination from the Northern Rivers – No small feat!

Barefruit Marketing shortlisted for Workplace of the Year!

Barefruit Marketing are shortlisted for the prestigious Optus My Business Awards, in the Workplace of the Year category at Australia’s longest-standing business awards and premier event of the year for SME's.

You can read the full article from the Ballina Advocate here.