Barefruit included in AdNews ‘Movers and Shakers’ roundup

Our team loves fresh fruit 🍊🍌🍎 So you can only imagine our excitment when we welcomed our two latest additions to the team! The talented Felismina Jom and Cat Smith join Barefruit at an exciting time as the agency is celebrating its seventh year as an all-service agency!

Our recent activity was picked up by AdNews in their 'Movers and Shakers' roundup highlighting some of the biggest moves in the industry for the past week.
AdNews is an Australian trade title that services the advertising, media, marketing and technology industries.

Get to know our latest fruits here and read more about the recent big moves in 'Adland' here.

How does Instagram removing ‘likes’ affect my business?

Instagram trials hidden likes

From today, Instagram users in Australia will no longer be able to see the total number of 'likes' on posts. While you will still be able to see the number of likes on your own posts, you won't be able to see likes on others posts and vice versa.

This is part of a trial to remove pressure from users on the platform. “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” said Mia Garlick, the Facebook Australia and New Zealand director of policy. “We are now rolling the test out to Australia so we can learn more about how this can benefit people’s experiences on Instagram, and whether this change can help people focus less on likes and more on telling their story.”

Measurement tools and engagement metrics will still be available, so the change won't affect business users. Influencers, on the other hand, who use the number of likes they receive on posts to secure partnership deals, will have to start focusing on other metrics. With so many people mindlessly scrolling Instagram and liking posts, focussing on post saves, swipe-up to buy and reach are far more important measures of engagement, that are more likely to lead to a sale.

A decision will be made at a later date on whether or not the update will be made permanent.

If you would like more information on how this may implicate you or if you are interested in learning more about Social Media Marketing for your business contact us for a chat!

Reduce Single Use

Waste Warriors

Reduce Single Use Campaign

Reduce Single Use Print Advertisement

the brief

Reduce Single Use was first brought to life in the Barefruit office, since then, the local Council has come on board to push the challenge of reducing single use within the Northern Rivers community. The challenge was to challenge yourself or your colleagues for the month of May to; use a reusable coffee cup, use a refillable water bottle and; use a reusable container and cutlery for your take away items. 

 

Reduce Single Use EDM

Reduce Single Use landing Page

our response

Create a campaign identity, and marketing strategy for the Reduce Single Use campaign in Northern Rivers, Ballina.

We created a logo identity for the RSU campaign, this included the design of promotional cut outs to use at Reduce Single Use events, producing campaign guidelines, which were followed across all creative projects, campaign assets, creating a website landing page and further mock-ups of a potential website, email template design and print ads.

Reduce Single Use Advertisement

the fruits

33 local businesses signed up to take on the Reduce Single Use challenge, each week a print ad was published in the local newspaper, promoting the campaign and listing businesses each week that has signed up.

"The collaboration between Barefruit Marketing, North East Waste and Ballina Shire Council for the Reduce Single Use project is a great example of community stakeholders coming together to create good things for our community. The project was really well supported with a fantastic brand, website build and marketing advice from Barefruit Marketing. Thanks team!"

Kim

Waste Warriors

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BCMC

Ballina Campervans, Motorhomes & Caravans

The RV Specialists Plate Clearance Sale

the brief

Long-time client and local leader in the RV industry, BCMC, are the exclusive dealer Australia-wide for Horizon Motorhomes, the Northern NSW and QLD dealer for Frontline Campervans and the Northern NSW dealer for Millard Caravans. In advance of receiving delivery of a number of new vehicles, they had a need to move some 2018 stock.

BCMC Plate Sale Website Image

our response

Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including:

  • local press

  • TV and radio

  • targeted digital advertising

  • targeted emails

  • social media

with the objective of generating leads.

A clear advertising campaign using simple clear messaging. We created a campaign identity to solidify the look and feel across the different user touch points in print, digital media and TV using the car number plate as a concept to frame the copy.

Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.

BCMC Plate Sale Social Media Assets
BCMC Plate Sale Press Ad

BCMC Plate Sale Press Ad

the fruits

The resulting fruit was bountiful; with an increase in website and social traffic and trackable leads generated, resulting in 11 in April and 6 more in the first week of May.

Like what we do? Let us help your business grow🌱with your own marketing campaign.
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The Future is NO Plastic

Reduce Single Use

At Barefruit Marketing we are proud supporters of Ballina’s ‘Reduce Single Use’ challenge. In collaboration with Ballina Shire Council and Waste Warriors, we initiated the challenge to get other businesses on board after our own successful office challenge.

At the beginning of 2018, the Barefruit team watched a documentary called ‘A Plastic Ocean’. It had a profound effect – we were horrified and saddened by what we learned, and deeply inspired to create change. A new mindset was born within the office…

The Barefruit mindset, a forever habit, or our planet will get sick, and so will our animals and children and their children…

We realised how much we were contributing to the problem by using single use coffee cups, takeaway containers and food packaging, so we started an office challenge. We purchased reusable coffee cups, drink bottles and shopping bags for the team, and set up the following rules:

    • NO single use plastics
      1. NO disposable coffee cups – only reusable cups to be used
      2. reuse coffee carrying trays
      3. BYO bowl/crockery to local cafes
    • Sustainable switches
      1. reusable rags instead of paper towels
      2. keep cups
      3. reusable shopping bags
      4. metal straws over single-use plastic ones
      5. reusable cutlery and plates over toss-away versions
      6. beeswax wraps instead of plastic wrap
    • Composting food scraps
    • Double-sided printing policy
    • Car sharing/pooling to meetings
    • Dropbox filing system instead of paper filing
    • Correct recycling

Breaking the above rules = 10 burpees (in the office)

Within no time, this new way of thinking was second nature, and our waste has become minimal.

Have you joined the Reduce Single Use Challenge yet? Head over to @reducesingleuse to sign up your business and see how much of a difference you can make. We are proud supporters of this great initiative  #reducesingleuseballina

Our Resident Artist FAW Showcasing at The Other Art Fair

Here at Barefruit marketing, we thrive on encouraging our staff to achieve greatness in their chosen creative field, both in and out of work. From photographers, graphic designers, screenwriters and artists, we have a real mix of creative personalities on our team.

Our creative lead, Alex Wales, is not only a stellar designer he is an impressive artist also. Graduating from the University for Creative Arts in the UK, with honours in illustration, Alex started his career at M&C Saatchi in London; where he utilised his ideation and drawing skills to storyboard and create advertising concepts for clients. Joining the team after moving to the Northern Rivers, Alex is one of many of our international hires who brings a wealth of knowledge to the team. As Barefruit's Creative Lead, Alex oversees all traditional and digital creative output produced by the agency.

His latest project

Outside of work, Alex is an avid surfer, cycler and is a co-founder of Liar the Label, a sustainable clothing label and blog. Recently he has been excitedly working towards putting together his exhibition for The Other Art Fair at The Facility in Melbourne from the 2nd until the 5th of May. An excellent opportunity for Alex to meet and mingle with like-minded people who love art. Alex says, “It’s rare for events like these to happen during the year, and to make art accessible to all who are invested in the industry and passion of the art world.”

The Other Art Fair, presented by Saatchi Art, is one of the preeminent artist fairs in Australia. Providing the public with the opportunity to discover and buy art directly from 120 of the best emerging and independent artistic talents. Presenting handpicked artworks spanning all mediums The Other Art Affair is celebrated for its unique and immersive visitor experience.

“I will be showcasing my latest work as an emerging artist which explores my recent connections to the coastal areas of the Ballina Shire and surfing. I have been working on a series of paintings in acrylic, depicting the local coastal areas,” says Alex on the work he is submitting to the exhibition.

“The work focuses on capturing the energy of local surf locations with painterly gestures and compositions in black and white on plastic (my modern approach to the tradition of reverse painting on glass) for me it gives an effect that has a very graphic and expressionist appearance. The medium for me is the perfect choice to capture a moment and also, more importantly, movement," he says.

Alex also explores his artistic style through other mediums including canvas, paper, and board; he will be showcasing examples of this work also at the exhibition. All pieces are ready to hang, framed in natural Tasmanian Oak with UV glass to ensure longevity. You can view Alex’s portfolio here.

The Other Art Fair is taking place at The Facility in Melbourne from the 2nd until the 5th of May. You can discover more about this premier event and book tickets here.

Opening night Thursday 2nd May doors open from 6-10pm
Friday 3rd May doors open from 2-10pm
Saturday 4th May doors open from 11am-7pm
Sunday 5th May doors open from 10am - 5pm

Rafiki Corporate Sponsorship Close to the Heart

earned media

Barefruit’s Co-founder, Chief Juicer and self-confessed workaholic, Claire Harding, is also a bit of a fundraiser. She is heavily involved with the charity Rafiki Mwema, being a board member since the beginning in 2014 and besties with CEO and Co-founder, Sarah Rosborg.

The team at Barefruit witness first-hand the love and dedication Rafiki’s intrepid leader, Sarah Rosborg, puts into the charity as the HQ is located in our office. So, it was only fitting that Barefruit became a Bronze Sponsor of this amazing Charity. For years Claire has been supporting the charity in any way that she can and believes that corporate sponsorship not only fulfils a business’s corporate responsibility but is the perfect answer for any business looking to make a difference. The work that Rafiki Mwema does perfectly aligns with the values of our team, both personally and professionally. Being so closely involved with Rafiki, Barefruit staff are encouraged to dedicate a portion of their time to Rafiki. As a corporate sponsor and with Claire being a board member, means that we are often involved in the planning and marketing of Rafiki events and fundraisers.

So, what is Rafiki Mwema?

A not for profit organisation that works to change the lives of profoundly traumatised children who have experienced abuse in Kenya. Aiming to transform even the most deeply troubled children into loving, confident and joyful children through love and safety. Home to 70 boys and girls from the ages of 18 months to 18 years. A team of 45 staff support the children through their court cases, education, medical treatments, therapy and strive to provide the children with a warm, loving, playful and empathetic environment. To date, approximately 120 children have returned home to the care of a safe family member, with the Rafiki Mwema’s Outreach Team continuing to monitor the child and visit them in their community.

How can you get involved?

“It doesn’t have to be big – if we all just do something; we can make a difference to the lives of some of the most vulnerable children in the world – and give them a voice and the childhood they deserve,” notes Claire on contributing to this cause. Rafiki offers several levels of sponsorship and will happily work with you to customise a package that suits your situation. Whatever you choose to contribute, every donation, no matter how small, makes a huge difference in the lives of the children at Rafiki Mwema. 50 AUD a month will provide meals for a child, and the equivalent to ‘a coffee for a month’ (5 AUD) will support the outreach team, making sure the children are safe when they return home.

There’s a variety of options when becoming a corporate sponsor. Depending on the level of sponsorship you choose you will have access to a range of great opportunities including co-naming a project, receiving support from the Rafiki team if you choose to hold your own fundraiser and the opportunity to get close to the charity and its projects.

As a mother, Claire witnesses first-hand how Rafiki is a great charity for children to get involved in as well. Her own son sends personalised cards, photos and letters to the children. And, what’s more? Anyone can do this, and it is encouraged as it makes such a difference in the lives of the children at Rafiki, being able to make a connection with other children, all over the world.

“You are so close to the Rafiki charity and you get to see where your money is going. You are able to have a first-hand connection with the child you are sponsoring,” a major point of difference that Claire points out.

At Rafiki Mwema they rely solely on the support of their sponsors to pay for the ongoing running costs to house the 70 children in their care, to continue to support the 120 children who have returned home and cover the unforeseen medical expenses that are unfortunately a part of rescuing and caring for severely abused young children. The fundraising will never end. 100% of the money donated or raised goes directly to the Rafiki Mwema house, with the profit from merchandise sales covering admin costs such as bank fees, printing etc.

“Choosing to help mend broken little bodies, minds and hearts is the greatest return on any
investment you’ll ever make”
Sarah Rosborg, Co-Founder and CEO of Rafiki Mwema

Raine & Horne – You List We Donate Campaign

Raine & Horne Real Estate Ocean Shores & Brunswick Heads

Supporting Aussie farmers - You List, We Donate Campaign

Raine & Horne Landing Page

Raine & Horne Landing Page

the brief

Client needed to get more properties listed in 2018. The client would like to donate $1000 to the Aussie Helpers Farmer Charity for every home listed between now and the 31 st of January. The initiative hopes to help Aussie farmers in hardship with financial support. Help us, help the farmers!

Have as much presence as possible with an enticing offer over three month period to generate leads eventually resulting in listings.

our response

To keep within budget, we were to utilise client’s current media buy (local press, digital, social, EDM/database, radio) for an integrated campaign across all possible channels.

Raine & Horne DL Flyer

Raine & Horne DL Flyer

Raine & Horne Advertisement

Raine & Horne Advertisement

the fruits

Generated ‘Aussie Farmer’ campaign awareness through regular EDMs, Radio, Flyers, Website, Social, PR and Editorial.

Like what we do? Let us help your business grow🌱with your own marketing campaign.
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I am interested in .
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We'd love to know how you heard about us?

What does Earned Media mean for your business?

earned media
Earned Media – a marketing buzzword and an important part of your marketing mix, but what is it, how can you get it and what do you do with it once you have got it?! Read on…

Earned Media, in a nutshell, is publicity. More precisely it’s publicity gained through promotional efforts other than paid media. Such as editorial coverage by a media outlet, user-generated content, product or service reviews online, social shares and general word of mouth. Consumers are social animals. Whether they’re a journalist or a social media user, they crave conversation and good ideas.

So if you want to attract positive attention and new customers, feed that to them. But, make sure you’ve covered all bases first and start creating content – content, content, content.

1. What are your customers saying about you? Do an online health check, see what they’re saying about you – Google yourself, check TripAdvisor and Facebook, do customer surveys and see if there is recurring feedback. It is highly desirable for your brand to be mentioned in a positive way.

2. Distribute and amplify your content. Customers want knowledge and content. This can take many forms depending on the channel, for example, written, imagery, video or podcast. Consider the impact a positive news story can have for your business?

3. Build credibility. Grow your product or service, reviews and testimonials. Ask your loyal customers to leave a review, ask them if they would recommend your services. When your customers become the channel, that is Earned Media via word of mouth.

With an explosion of new content channels and publishing platforms, it’s never been easier to reach potential customers. Yet it can seem very daunting and knowing what content will work in what channel, takes some planning.
If you would like help growing your profile, we can help with your Public Relations, Social Media Management, Search Engine Optimisation and more, give us a call!

You can also read up on some of our top tips on utilising Hashtags, improving your SEO and the importance of quality graphic design.

Juicy Tips

tips to grow your hashtags

Do you know how to get your Instagram account noticed by the right audience and grow your following?

Do you know how to get your Instagram account noticed by the right audience and grow your following?

Hashtags are a great (and free) way to reach new clients and followers.

You can use up to 30 hashtags per post, but it’s important to use them wisely or your posts will not reach the right target audience. Instagram posts with at least one hashtag average 12.6% more engagement than posts without, so it’s worth spending some time forming a hashtag strategy to grow your account.

Here are a few tips to help you get started:

#bespecific

Use hashtags that are relevant to the content you are posting. This way you can reach people who are looking for what you are offering. By using too generic or popular tags, you run the risk of your post being quickly buried in the hashtag feed.

#dontusebannedhashtags

Instagram may block a tag from use if it has been inappropriately used in the past. To check this, search for the tag then click ‘recent’. If blocked, no recent images will show and you’ll see a message from Instagram advising recent posts have been hidden. Using a broken tag will make your other tags useless.

#testwhatsworking

If you have a business Instagram account, you can view insights for each post to see what is and is not working. The insights function will tell you how people found your post via hashtags.

#createbrandedhashtags

Having a brand or product specific tag is a great way of building brand awareness, and a community. Add your hashtag to your profile and encourage your clients to use the tag on their own posts to spread the word about your business, and regram their posts (if relevant).

If you’d like to talk about your Social Media Management or Marketing Strategy, contact our team on 1300 328 034.

Don’t forget to follow us too @barefruitmarketing