Creative Lead features in B&T Magazine

Former M&C Saatchi Creative Joins Barefruit Marketing.

Wales is Barefruit’s fourth new international hire in 12 months. He started his career at M&C Saatchi in London working for clients including Lucozade, Jameson Whiskey, NatWest Bank and East Midlands Trains.

You can read the full article on our talented creative lead here.

Optus My Business Awards Finalists

To top off an already exciting year Barefruit Marketing was shortlisted to the final 10 nominees for the Workplace of the Year category in the Optus My Business Awards!

The Optus My Business Awards are on of the longest-standing business awards programs in Australia, identifying Australia’s best business operators. Winners of these prestigious awards represent the best of the best. The powerhouse duo and the co-founders of Barefruit Marketing, Evan and Claire Harding, travelled to Sydney on Friday to attend this significant event, held at Sydney’s Four Points by Sheraton in Darling Harbour.

Covering 28 categories, the Optus My Business Awards acknowledge businesses and individual leaders that are achieving excellence in customer service and also recognises successes in innovation, corporate social responsibility and workplace culture.

"Our approach to people management and culture has shaped our business, our people and contributed to our successes" said Evan Harding on what he believes are some of the defining factors that lead to the agency’s initial nomination for Workplace of the Year.

On arrival back to the agency in Ballina Claire commented “Although we didn’t come away with the gold, so to speak, it was still such a momentous achievement for our agency and a privilege to be there with some truly amazing businesses from all over Australia.” Barefruit Marketing was the only nomination from the Northern Rivers – No small feat!

Barefruit Marketing shortlisted for Workplace of the Year!

Barefruit Marketing are shortlisted for the prestigious Optus My Business Awards, in the Workplace of the Year category at Australia’s longest-standing business awards and premier event of the year for SME's.

You can read the full article from the Ballina Advocate here.

The importance of a marketing plan

Help yourself, your business and most importantly your customers

Q. Can you tell me how to get to Timbuktu?
A. Not without a map.

Our region is home to some of the most awesome products and services, but how do you cut-through the clutter and get your message to the right audience?

With a simple marketing plan!

So many clever people in business put their marketing plan into the ‘I’ll do that later - it’s a bit hard’ basket. But how will you tell people how great you are without a plan?

We understand this. Running a business is busy enough, but really we promise you, it doesn’t have to take long to map out where you are, where you want to be and how you are going to get there.

5 tips to defining your marketing plan:

1. Define your audience or audiences – be realistic, it’s not everyone in Ballina.
2. Think about what you are selling and what your Unique Selling Proposition (USP) is – why should your customers choose you over your competitors?
3. When and where does your audience hang out? Where will they be open to hearing about you… on social media, in the car, in a newspaper, at the bus stop?
4. Allocate some $$’s. You have to invest something in marketing and, depending on where your audience are hanging out, it doesn’t need to break the bank. 
5. Make everything measurable – even the small things need to have goals so you know if you achieved them or not. What do you want your investment to return for you? Email addresses, walk-ins, referrals.

Bonus tip: step and repeat and keep on measuring.

Now that’s a plan every business can start with. The new financial year is coming so get your plan happening and if you need a hand give us a call.

Your Barefruit Team 

Websites need more than just ‘Good Looks’

Websites need more 
than just ‘Good Looks’ 

Having a website that ‘looks good’ is an essential part of your marketing strategy. But looks aren’t everything. The functionality and experience of the website user are just as important, if not more so.

Understanding the ‘User Experience’, which has been coined ‘UX’, is central to your website not only providing engaging, quality content, but helping your consumers to convert their interest to a lead or sale.

The design of any new website, or the redesign of any existing site, should have ‘UX’ at the core of any research and planning. It will help you appreciate how consumers are using your website, allowing you to create a journey through the pages that is simple and intuitive, therefore influencing the design of your ‘User Interface’ or ‘UI’ (what the user interacts with).

Websites come in all shapes and sizes. Depending on the objectives and budget, your website can range in scale, look and feel. With the plethora of ‘free’ website platforms available, anyone can be a website designer… producing sites that really look the business! But whatever your website, just make sure you put yourself in the shoes of your consumer. How are they going to use the site, what’s their journey, and what’s your objective for them? Is it to simply research your product? or pick up the phone and become a hot lead? Either way… ‘User Experience' is key.

If you’d like to talk about the ‘User Experience’ of your website, contact our team today at hello@barefruit.com.au

National Wear your ​Pyjamas ​to work ​Day

We've all gone Pyjamas

At Barefruit Marketing​ we're all about embracing important National Days. Important and serious days, like ​International ​National Women's Day, Father's Day... and who could forget the best day of all, National Wear your ​Pyjamas ​to work ​Day.

​But we're sensible adults who would never drop their kids at school in our pyjamas​​. Wait, what? Claire did? Okay... We're sensible adults who would never forget to drop our kids at school... and ​we all wore our pyjamas to the office today​ because we are all game for a laugh.

Blues, yellows, shorts, t-shirts, polka dot​s,​ penguins​ and Wonder Woman adorned our business-bodies today as we worked to the (slightly hypnotic) lullaby-remixes of classic ​Disney tunes. We also started the day with a session of laughing yoga - you should try it, it's hilarious, and helps if one of the team has an infectious laugh (Sara).​

But it wasn't all for fun and laughing-yoga - there was a serious side to our shenanigans today. As a proud corporate sponsor, and several personal sponsors, our team is ​committed to supporting Rafiki Mwema - a charity run from our office that provides safe houses and therapeutic care​ for traumatised and sexually abused young children. ​All ​our ​pyjama participants donated $5 to the charity today. $5 in Kenya can go a long way, for instance it can buy 3 meals a day for one of our ​children for a week, or transport 3 of our children home for supervised visits with their family.

Rafiki Mwema ​urgently need funds to continue the life-saving work they do with these children - if you can go without your latte for a day, please consider donating it to Rafiki Mwema here, and make a difference - it is tax deductible too. When you donate please put 'Barefruit' in the notes - and we'll donate another dollar! 

For more information on Rafiki Mwema also #WearYourPyjamasToWorkDay And don't forget, we're hiring at Barefruit. So if you want to join in the fun that is our office, check positions available here.

Web Developer

We're hiring!!

We’re looking for a Web Developer to join our busy team in Ballina.
You know what it takes to makes a great website and you know what it takes to get it done!
You’re a techno-wiz, you don’t just understand code, you eat it for breakfast.
You want to learn, develop and produce some stand-out work, and you will do so in our growing team.
You will be working with our creative/digital team in a full service, integrated agency.

We’re looking for the following skills:

  • Full stack Web Development specialising in WordPress – templates and custom build
  • Competent in PHP/HTML/CSS/Javascript/jQuery
  • Competent with Adobe Creative Suite
  • Strong attention to detail
  • Efficient, independent and motivated
  • Collaborative with excellent communication skills
  • Experience with branding and corporate style guides
  • Knowledge of agency processes

You may have recently left Uni, already be working in an agency environment or on family/friend projects. If you think you tick the boxes then give us a call.

In return, we offer: A great working environment including lots of fun, agency pets and a ping pong tournament on a Friday. Oh, and we’ll pay you, how’s that!?

To apply please send your CV, links to your work and salary expectations to claire@barefruit.com.au

Barefruit Juicy Bits

You’ve got a top notch website but can people find it?
SEO. SEM. PPC. ROI. 
Just too many 3 word acronyms!

Let’s decode that for you:

SEO = Search Engine Optimisation
SEM = Search Engine Marketing
PPC = Pay Per Click
ROI = Return On Investment 

We always recommend taking a holistic approach to your digital marketing strategy​ and​ SEO and ​SEM
are a key part of the marketing mix. 

If you have a website​, Search Engine ​Optimisation
(organic) and Google Adwords Search Engine Marketing (paid) ​will help you ​​reach ​your most valuable customers​, before your competitors do.

And the best bit about digital marketing... it is trackable, enabling you, the business owner to ​know your ROI.

So if you’d like to get new ​and returning ​website visitors, grow your online sales​ ​and get the phones ringing, ​just give us a call​ for your free SEO​ or ​
SEM audit​*

Your Barefruit Team 

Word Of Mouth Marketing

Word of Mouth
"Is it easy to generate word of mouth marketing for our business?"

This is a question the team at Barefruit get asked a lot, so we thought we would share a couple of industry tips with you.

First of all – stop thinking about marketing. Start thinking about real conversations and genuine recommendations.

1. Ask your loyal customers if they have ever recommended your business. If they have, thank them and ask why they recommended you? Keep a record of this!

2. See if there is a recurring recommendation e.g. great service, friendly team, value, best coffee ever. This is will be part of your marketing message.

3. Now where do your potential customers hang out? Social media? Community centres? Do they read the paper? Once you know this, this is where you can start to spread your message.

In a nutshell, find out why your customers love you and tell others about it.

Who doesn’t love a recommendation? We hope this information helps you grow yours.

Your Barefruit Team

New Fruity (& orange) Barefruit Towers!

EXCITING NEWS: We've moved to our new office, dubbed Barefruit Towers, based in River Street Ballina! You can now find us at 1/144 River Street, Ballina, right above Subway.

It's a great open space, breakout sections highlighted with the Barefruit orange (of course), artwork and a meeting/brainstorming room with space for clients and the Barefruit team to meet and regularly create. The office is complete with air con, dedicated meeting space and a nicely stocked fridge (what good agency doesn't have a beer fridge!) allowing the whole team to work together and enjoy Friday afternoon beers!

If you are in town, please pop in and say hello - we'd love to see you!