UCRH

 

UCRH - Rebrand

 

UCRH - Logo

 

The brief

The University Centre for Rural Health (UCRH) is a collaborative academic hub for rural health development, located in the heart of Lismore in the northern Rivers. It is a joint venture between University of Sydney, Western Sydney University, the University of Wollongong, and Southern Cross University and operates in close collaboration with Northern NSW Local Health Networks.

UCRH engaged Barefruit with the exciting task of revitalising their brand, embarking on a creative journey to reignite their identity. Working closely with the UCRH in-house team, the overall project had three components:

  • Brand / Logo refresh
  • A new website

Our response

First, we breathed new life into their brand with a new brandmark, infusing it with vitality whilst honouring its heritage and preserving elements of the much-loved flame tree that sits in the centre of the campus. Next, we designed and developed a shiny new, user-centric website that serves as a captivating gateway to the Centre. The website was designed and structured so that it can adapt and grow with the University. From there, we curated a suite of meticulously branded templates and documents, ensuring consistency and professionalism across all touchpoints.

We introduced the brand identity to the entire team at the University using an interactive presentation and breakout workshops to train the team in using the new identity and templates in their everyday roles.

The fruits

Together, we’ve not only refreshed UCRH’S visual identity but also laid the foundation for a cohesive brand narrative that resonates with staff, students and the wider community. It’s been a privilege to collaborate with UCRH, and we’re looking forward to seeing the new branding rolled out over the coming months.

 

 

UCRH website
URCH Poster
URCH Letterhead and Email Signature
URCH Style Guide
URCH Style Guide
URCH Style Guide

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    Santos Organics

     

    Santos Organics - Brand Awareness Campaign

     

    Santos Print Ad

     

    The brief

    Over the last few years, the Northern Rivers has transformed in terms of its’ demographics, due to an influx of people moving from metropolitan areas around Australia. If you’re gonna be locked down, why not be close to the beach and fresh air!

    There has also been an influx of retailers, with major supermarkets and boutique grocery stores in most towns.

    Santos Organics, an organic retail store established in the Byron shire in the mid 70’s realised the need to evolve their branding and marketing, to talk to this newer audience and remind the older audience that they are still here, and still great.

    Our response

    A reintroduction campaign, headlined ‘The Original Good Food Shop’, to educate and take the community on a journey back to the humble beginnings of Santos and how it all began. We also wanted to emphasise their commitment to the local community, by providing the healthiest organic food and lifestyle products, in a new and refreshing way.

    Working closely with Santos, we created a brighter look and feel that aligns with Santos’ values, and brings out their true tone of voice, core values and ethics. We incorporated new watercolour elements and colour palettes through the creation of localised scenery, paying homage to their heritage and long-standing ties with the Northern Rivers community.

    We created a full brand campaign which rolled out across press, in-store, website, paid and organic socials (video and static), Google Ads and email marketing.

    The fruits

    The Original Good Food Shop campaign has been an undeniable success, connecting with new and existing Santos customers, as well as highlight Santos’ legacy in the Northern Rivers and their commitment to community, through three content pillars of ‘Local First, Zero Waste’, ‘Health and Wellness’ and ‘Planet Based Living’.

    • Increased website traffic by + 22% YOY
    • Achieved over 600k impressions through paid social & Googles Ads campaigns.

     

     

    Santos Organics Socials
    Santos Organics Web Banner
    Santos Organics Socials

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      Behind the Barrel – Custom Interactive Map

       

      Behind the Barrel - Custom Interactive Map

       

      Behind the Barrel Custom Interactive Map

      The brief

      Behind The Barrel approached Barefruit in search of a visual solution to promote their brewery tour routes and destinations to potential clients. One persistent challenge was that when customising their Behind The Barrel tour, customers were choosing locations that were geographically too far from each other to make a logical and smooth tour experience.

      Our response

      Given we love a craft beer (or two), this project was right up our alley. After some brand immersion to check out said locations, our team designed a bespoke map using Behind the Barrel’s look and feel and set out the geographical distances of the tour destinations on offer.

      The fruits

      The final product was a beautifully designed and informative map including links to each location. It’s a fun and appealing way of making the booking process easier, allowing customers to plan their tour more efficiently so they have optimum beer or spirit drinking time at their chosen destination.

      Behind the Barrel Custom Interactive Map
      Behind the Barrel Custom Interactive Map

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        Biala Website, Print and Branding

         

        Biala - Website, Print & Branding

         

        Biala - website
        Biala - website
        Biala - wrap
        Biala - wrap
        Biala - wrap
        Biala signage
        Biala - Annual Report
        Biala - Annual Report

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          Lennox Head Physiotherapy

           

          Lennox Head Physio - Branding, Print & Website

           

          Lennox Head Physio - Logo
          Lennox Head Physio - Business Cards
          Lennox Head Physio - Print Advertisement
          Lennox Head Physio - website

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            Coolabah – Print & Socials

            Coolabah - Print & Socials

             

            Coolabah - flyer
            Coolabah - stubby cooler
            Coolabah - banner
            Coolabah - signage
            Coolabah - signage
            Coolabah - EDM Header

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              Safety Lights for Seniors

              Safety Lights for Seniors - Website & Print

               

              Safety Lights for Seniors - website
              Safety Lights for Seniors - website
              Safety Lights for Seniors - print
              Safety Lights for Seniors - print
              Safety Lights for Seniors - print
              Safety Lights for Seniors - print

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                Farmstyle Insurance – Branding, Website & Social

                Farmstyle Insurance - Branding & Website

                 

                Farmstyle Branding
                Farmstyle Stationery
                Farmstyle Documents
                Farmstyle Documents
                Farmstyle Documents
                Farmstyle Documents

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                  Comedy Commune Branding and Social

                  Comedy Commune - Branding & Social

                   

                  Comedy Commune Logo
                  Comedy Commune Logo
                  Comedy Commune - before & after logo
                  Comedy Commune Logo Guide
                  Comedy Commune - Logo Guide

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                    Lismore City Council

                    Lismore City Council - Event Marketing 'Lismore Delights'

                     

                    Lismore City Council Lismore Delights Banner

                    Background

                    Here at Barefruit Marketing, we're passionate about creating memorable and effective marketing campaigns for our clients, ensuring we bring their visions and marketing objectives to life. Last year, we had the opportunity to work with Lismore City Council on their 'Lismore Delights' Christmas campaign, and nailed it.

                    The work

                    Offering additional support to their internal marketing team, we were responsible for the roll-out of the ‘Lismore Delights’ campaign, incorporating all aspects of the project, from the design and printing of banners, to managing social media, to creating radio and television ads. The timelines weren’t for the faint-hearted, but given our experience and passion for in integrated campaign, plus the fact that we love Lismore, we embraced the challenge and like an Elf in Santa’s workshop, we set to work.

                    Needless to say, the campaign was an overriding success, even Santa seemed chuffed at how seamlessly it all rolled out. In fact, ‘Lismore Delights’ was met with such welcoming enthusiasm by the community, the town was the ‘place to be seen’ over the festive season and Lismore City Council hope to build on its’ success in years to come.

                    We’re all about bringing your project visions and goals to life, so if you like what we do, let’s make it happen.

                    Lismore City Council Lismore Delights Banner
                    Lismore City Council Lismore Delights Shop Signage
                    Lismore City Council Lismore Delights Poster
                    Lismore City Council Lismore Delights Poster

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