Rugby Palooza – Branding and Website

Rugby Palooza - Branding & Website

 

Rugby Palooza logo

Background

We were approached by Andrew Fraser

The work

We started the process with a brand naming brainstorm and the client arrived at using Rugby Palooza Conference. Using this our goal was to create an easy to use identity that was both sporty and professional with the aim of the conference attracting some of Australia's, if not the world's best rugby coaches.

The final logo concept utilised the rugby ball shape into an abstract pattern with different colours to represent the meeting of different teams from all over the country. The joining of the shape was a nice way to create a networking concept for the identity. We created stacked, horizontal and badge logo designs that could be easily applied in a cool fun way to merchandise as well as other marketing collateral such as the website. The identity was also adapted and considered the location placement of the conference as the conference location will change each year, so we created a simple logo lock-up to accommodate this.

We also designed and built the Rugby Palooza Conference website, a simple one pager site that could drive traffic to a ticketing platform as well build upon as the conferences continue in the future.

 

Rugby Palooza logo 2
Rugby Palooza website

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    Miss Midgley’s Website & Brand Direction

    Miss Midgley's Website and Brand Direction

     

    Miss Midgley's Website

    Brief

    We were approached by a mother and daughter tag-team architects Lisa White and Izzie White about their new build project in Brisbane. After purchasing a highly sought-after piece of real estate in James Steet, Brisbane, the duo approached us about creating a new website and alongside some brand direction for their new boutique accommodation in the heart of New Farm called Miss Midgley’s. The name derives from the building previous use, as it used to be school which was run by driven women called Miss Midgley – this was the inspiration for the duo’s build project, re-visiting the school theme of the past and bring it forward and up-to-date to use for accommodation. The rooms have been repurposed and re-imagined using the unique school room names and features for the apartment/rooms.

     

    Output

    To reflect the build and logo design, we helped Miss Midgley’s with creating and applying the brand elements and features into their website. We guided them on finessing some font, colours options to use online and logo-lockups.

    The website was a custom design that we built in-house with the primary goal for customers to find out more and book accommodation or make enquiries. The finished website reflects the personality of the brand on both desktop and mobile, and we made sure site was easy for admins to be able to edit the website content.

     

    Miss Midgley's Website - mobile
    Miss Midgley's Website - mobile
    Miss Midgley's Website - mobile
    Miss Midgley's Website

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      Parker & Kissane Rebrand

      Parker & Kissane - Re-brand

       

      Parker & Kissane Logo
      Parker & Kissane Logo
      Parker & Kissane Logo before and after

      Background

       

      Parker & Kissane Solicitors is a legal practice established in 1902, located in the Northern Rivers area of New South Wales with offices in Casino, Lismore, and Kyogle. They offer a complete range of legal services to all members of the community. We were approached by P&K to look at updating their brand identity as they wanted a refresh and bring it up-to-date and to see how they could include new services into their offering.

       

      The work

      We started with a bit of a brainstorm workshop to outline the basic values of the business, P&K needed to include a new conveyancing service as part of the rebrand as well as give their logo a new feel. Our solution was to solve their brand hierarchy through segmenting their services through brand colours, so they can clearly communicate their services to specific target audiences without diluting the main brand and keep the P&K name as the core provider of soliciting and conveyancing.

      We utilised a nice serif typeface to create the new P&K logo mark that looks professional and yet is still friendly and approachable for new customers seeking legal services. We defined and created simple identities that can be used through all their office collateral as well as online for their websites and social media. The assuring P&K mark is a strong abbreviation locally that everyone refers to, so keeping that in place essential alongside Parker & Kissane logo options.

      The client loved the simple, elegant and timeless design of the re-brand.

       

       

      Parker & Kissane brand guide 1
      Parker & Kissane brand guide 2
      Parker & Kissane brand guide 3

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        Corromount – Rebrand and Website

        Corromount - Rebrand and Website

         

        Corromount - logo

        Background

        Corromount came to Barefruit with the aim of refreshing their website and logo. Corromount is a new essential product for tradesman and architects looking to creating the perfect finish when mounting electrical or plumbing appliances or fittings to corrugated interior/exterior walls.

        The work

        The new logo was a refreshed version of the old, utilising the initial concept that was created for the identity but refreshing it with a stronger typeface, colours. The logo features two wavey lines in the centre, which represents the joining of the product to the corrugated surface. We also took the opportunity in created a strong strap line for the brand that they can own and use throughout their marketing collateral, “When finish counts, count on Corromount”.

        Barefruit also designed and developed the new Corromount website, which needed to speak primarily to their B2B audience. The product pages and primary goal for the users is to enquire about the Corromount products and enquire for those looking to purchase. The website was designed to be responsive and implement content that the client had already created, with the aim of updating it, the website is future proofed for ongoing updates and changes.

        Unique brand features of the website include a parallax loading effect whilst scrolling the page contents, we also adding a nice wave line animation that highlights key words/actions on the website, which ties in with the logo design. Combining this with the new brand logo, colours and copy we have created the perfect finish for Corromount.

        Corromount Website-mobile
        Corromount flyers
        Corromount Style Guide
        Corromount Syle Guide-2
        Corromount uniform
        Corromount caps

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          Vivid Powder Coating – Ballina

          Vivid Powder Coating - Branding and Website

           

          Vivid Powder Coating - logo

          Background

          Vivid Powder Coating is a new business and service in the heart of Ballina, NSW. Barefruit was approached to come up with the brand name, branding, marketing collateral and website to launch this new service.

          The work

          This was a very fun project that started by researching naming options that work and tie in with their business, "Vivid" was the preferred naming option, the word suggests the perfect finish, clear, bright, vibrant the sort of finish you would expect to see if your respraying your Harley Davidson!

          With the business name decided we proceed on creating the identity for the brand, starting with mood boards to develop our initial concepts, the client loved the exploded powder of colour idea we presented and so this was to become the main feature of the branding on the Gold Coast and Ballina. We saw the direction for the branding working with a matt black to allow the colours to really pop, this allowed us to quickly concept how the brand elements were going to be applied. Choosing a typeface was a bit of a process, pairing a font that works with the personality of the word "Vivid" and the exploding colours, whilst staying professional looking meant the best route was a Sans Serif font. The final result was creative identity that tied in with what the business does. We also developed a strapline that really tied in with the logo and business service - "A brilliant coat of colour every time" and this has been applied consistently to their marketing.

          The website was a fun process, prototyping the structure and thinking about the website goals. Styling, adding the video of the exploding powder on a black background became the website theme and we used the "hot pink" as the primary call to action and feature colour. We added in some subtle transitions to finish it off, including another brand feature which was the "Swoosh" animation added under the titles and strapline, this became a feature brand element that we used throughout the brand application to emphasis specific words and services.

           

          Vivid Stationary
          Vivid brand guide
          Vivid-Website mock
          Vivid-Website -desktop
          Vivid-Website-mobile

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            Australian Seabird and Turtle Rescue

            Australian Seabird & Turtle Rescue - Rebrand

             

            Australian Seabird & Turtle Rescue logo
            Australian Seabird & Turtle Rescue - logo variants
            Australian Seabird & Turtle Rescue - before and after

            Background

            Originally Australian Seabird Rescue (ASR), the company was formed in 1992 when the late Lance Ferris discovered that 35% of Ballina’s pelicans were injured by fishing tackle. He discovered that pelicans in other major estuaries throughout NSW were suffering from the same fate. Now a volunteer organisation, Australian Seabird & Turtle Rescue (ASTR) operates branches along the NSW coastline, with volunteer members rescue and rehabilitate seabirds, shorebirds, sea turtles and sea snakes.

            ASTR approached Barefruit with a vision to update their branding to something that is more representative to what they do. It was also an opportunity to bring their brand up to date with an identity that is modern and appealing to all audiences.

             

            The work

            Creating the ASTR brand identity was a fun process, which began with mood boards and different directions to choose, however it came down to a very simple artwork that incorporates a turtle, seabird, sea snakes, the sun and ocean all in one using very simple line-artwork.

            The new identity is a holistic update from the previous logo, we kept the primary yellow brand colour, which works really well with the new secondary colour palette. The yellow is also bright and draws attention as an emergency rescue operator, and we have managed to combine the multiple identities they had for turtle rescue and seabird rescue into one.

            The finished logo is also a great talking point for children of all ages for educational purposes too and will remain as a unique identity that is also wearable for locals, supporters, workers and tourists.

            Related Tag: Logo Design in Australia

             

            ABST colours
            ABST brand guide
            ABST stationary
            ASBT-Shirts
            ASBT-Bumper Sticker
            ASBT-uniform

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              Kerrect Re-brand & Website

              Kerrect - Re-brand & Website

               

              Kerrect Logo
              Kerrect Business card

              Background

               

              Kerrect is a unique service with skilled professional rope climbers and maintenance staff that can access and install safety netting and access points on buildings - they are the go-to experts for working safely at height without scaffolding. Kerrect came to Barefruit with the aim of refreshing their brand identity, website, creating a new strapline to stay ahead of its competitors and to modernise their look and appeal for today’s purposes.

               

              The work

              The new logo evolved from utilising some of the old logo elements to create a stronger concept and brand identity that can be used in today’s digital world and on physical applications such as vehicles, netting on buildings, business cards and uniforms.

              The logo features lines to represent ropes, and uses the primary red and black colours of the brand to stand out amongst their competitors. The lines are positioned above the typeface to represent the safety netting and protection at height. Using a clean geometric sans font the brand identity is modern, approachable and professional.

              As part of the brand process. we also developed a new strapline for the business that really specified what Kerrect is and does - the strapline needed to be unique and ownable for the business. The original strap was “Safety at height” but Kerrect do more than just that, therefore, it evolved into, “Protecting your people and assets at height." The new strap really captures the core value of the business and what the achieve on a daily basis, making sure people and any building or business assets are always safe and protected whilst caring out their height defying work.

              Barefruit also designed and developed a new cutting-edge website that was unique to Kerrect and what they do. We created a slick black themed website which made their primary colour 'red' really pop, and especially when used with unique parallax scrolling effects in the background, Kerrect now have a creative looking website. Parallax scrolling is a special scrolling technique used in website design where background images throughout a site move slower than the foreground image when scrolling. This creates a two-dimensional look and feel to the website and is accustomed to the way users behave nowadays - scrolling through feeds and pages. The whole website is fresh and up-to-date featuring areas for video or image based content with room to grow their portfolio projects. The navigation is also very simple to use on mobile and desktop and focuses on their user goals to enquire for one of their services.

              We are proud that the overall brand re-fresh has given Kerrect a big jump ahead of its competitors.

               

               

              Kerrect brand guide
              Kerrect website

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              Award winning nomination from Web Guru Awards

              Click here to view the website

              Kerrect Van 2
              Kerrect Uniform

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                Wildling Ginger Beer – Seven Mile Brewing Co

                Seven Mile Brewing Co - Wildling Ginger Beer

                Brand Strategy, Product Branding & Packaging

                Wildling Seven Mile Brewing Co Can

                The work

                Barefruit were ecstatic to be awarded the brief to develop the branding (from naming straight through to production) for Seven Mile Brewing Co.’s most recent creation – a fresh and zingy Ginger Beer. The project kicked off early January 2021 and went through the full creative process to arrive at a playful, artistic, and very distinctive result – Wildling Hard Ginger Beer.

                Seven Mile Brewing Co., wanted a brand that appealed primarily to women, but also men who seek out beer alternatives, and those who love a cocktail (Pro tip: Wildling goes amazingly well with spiced rum and fresh lime, over ice). To capture these key market segments, the brand personality needed to be unique, fun, cheeky and visually catching. At the same time,  communicating its USP’s: use of local ingredients, the tangy ginger kick and a subtly, sweet finish

                The Barefruit project management team had an excellent opportunity to ‘flex their creative muscles’ for this project with quite a bit of freedom to explore naming and design options. The process took the team on a 7-month journey to conceptualise, design and refine each and every detail of the artwork for the cans and cartons.

                Creative Lead Alex Wales says

                “We started with concepts and moodboards to present the client with lots of options and completed a full competitive analysis to ensure that the result was going to be distinctive, unique and match the product itself. Once we finalised the artwork, we worked on the details to the cans and cartons until everything was approved and signed off; ready for production.”

                Related Tag: Branding Gold Coast

                Wildling Ginger Beer Packaging Design Media Mock-Up
                Wildling Ginger Beer Packaging Design Media Mock-Up
                Wildling Ginger Beer Packaging
                Wildling Ginger Beer Carton

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