Biala - Website, Print & Branding
Barefruit was engaged to work with the local non-for-profit community radio station, BayFM as part of a pro bono project to help launch its new brand identity and new position as a digital platform.
The long-standing radio station, established in the early 90s, sounded the alarm bells as funds were reaching a record low in February last year. With the station, just weeks from closing the business identified the need to strengthen the brand and increase funding and that’s when Barefruit acquired the project.
The rebrand includes a black and white logo which was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all created for today’s digital world. Their new website is now live bayfm.org and uses phrases such as ‘Listen like a local', ‘Tune In. Chill out. Sign Up’ which is very much in line with Byron Bay and its culture.
Bay FM is extremely happy that we helped without hesitation and without charge, giving the business more time and better service than we could have hoped for.
Pro Bono Marketing Support
Biala Support Services is a not-for-profit organisation that has been supporting people with a disability in the Ballina region for 50 years. They provide services for both children and adults with intellectual and physical disabilities. Evan, Barefruit's Head Harvester, is Chairman of the Biala board committee and for the last two years Barefruit has provided marketing services to Biala on a pro bono basis. In 2020, Barefruit provided 105 hours of pro bono work to the non-for-profit, excluding Evan’s Boardman duties. It's a pleasure knowing our work is supporting an organisation that makes such a positive impact in our community.
Barefruit was first briefed to refresh Biala's logo to make it more reflective of the charity's core values. After the refresh, the logo was rolled out across marketing collateral, including new business cards, letterheads, signage and annual reports. Barefruit also built a new website with the new branding.
PR and Event Management
"The collaboration between Barefruit Marketing, North East Waste and Ballina Shire Council for the Reduce Single Use project is a great example of community stakeholders coming together to create good things for our community. The project was really well supported with a fantastic brand, website build and marketing advice from Barefruit Marketing. Thanks team!"