Bay FM Rebrand

Byron Bay FM

Rebrand

Byron Bay FM Rebrand

The work

Barefruit was engaged to work with the local non-for-profit community radio station, BayFM as part of a pro bono project to help launch its new brand identity and new position as a digital platform.

The long-standing radio station, established in the early 90s, sounded the alarm bells as funds were reaching a record low in February last year. With the station,  just weeks from closing the business identified the need to strengthen the brand and increase funding and that’s when Barefruit acquired the project.

The rebrand includes a black and white logo which was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all created for today’s digital world. Their new website is now live bayfm.org and uses phrases such as ‘Listen like a local', ‘Tune In. Chill out. Sign Up’ which is very much in line with Byron Bay and its culture.

Bay FM is extremely happy that we helped without hesitation and without charge, giving the business more time and better service than we could have hoped for.

Bay Fm Website
Bay FM Bumper Sticker Design
Bay FM Press Ad
Bay FM Logo Design

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    North Coast Community College – PR and Event Management

    North Coast Community College

    PR and Event Management

    the brief

    Eight weeks out from the launch date, Barefruit was engaged by Kate Kempshall, CEO of North Coast Community College (NCCC) to assist with the PR and Event Management of the official opening of North Coast Community College Primary Industries Training Facility - a collaboration between NCCC and the Department of Primary Industries. The aim was to manufacture as much free publicity as we could about the new training centre and its new qualifications, as well as help organise an opening event to attract dignitaries, community guests and the media.

    our response

    The team at Barefruit worked closely with Kate and her team at NCCC, as well as the Department of Primary Industries on a part-pro bono basis, to produce a Press Release about the uniqueness and future potential of the training centre and qualifications for the local community and beyond. In the lead up to the official opening date, Barefruit played a major role in the organisation of the event, including managing invitations and RSVPs, catering, website updates, speech writing and more! Barefruit were also very much involved in creating email invitations, a course booklet and an illustrated map of the training facility. In the current climate of COVID-19, special consideration was taken in planning an event that would be safe for attendees. 

    the fruits

    The press release written by Barefruit was picked up by The Northern Star, the Ballina Advocate, ABC North Coast and NBN News, who all published stories about NCCC Primary Industries Training Centre. Paradise FM held a radio interview with Kate the day before the event too. The event was a great success, with media representatives from most local publications and television channels present, as well as dignitaries and special guests. Through this initial project, NCCC has awarded Barefruit as their marketing agency n a retainer basis, which is very exciting for the whole team. 

    NCCC Booklet, featuring Illustrated Map
    Illustrated Map for NCCC Primary Industries Training Centre

    Articles from the Media

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      Reduce Single Use

      Waste Warriors

      Reduce Single Use Campaign

      Reduce Single Use Print Advertisement

      the brief

      Reduce Single Use was first brought to life in the Barefruit office, since then, the local Council has come on board to push the challenge of reducing single use within the Northern Rivers community. The challenge was to challenge yourself or your colleagues for the month of May to; use a reusable coffee cup, use a refillable water bottle and; use a reusable container and cutlery for your takeaway items. 

       

      Reduce Single Use EDM

      Reduce Single Use landing Page

      our response

      Create a campaign identity, and marketing strategy for the Reduce Single Use campaign in Northern Rivers, Ballina.

      We created a logo identity for the RSU campaign, this included the design of promotional cut outs to use at Reduce Single Use events, producing campaign guidelines, which were followed across all creative projects, campaign assets, creating a website landing page and further mock-ups of a potential website, email template design and print ads.

      Reduce Single Use Advertisement

      the fruits

      33 local businesses signed up to take on the Reduce Single Use challenge, each week a print ad was published in the local newspaper, promoting the campaign and listing businesses each week that has signed up.

      "The collaboration between Barefruit Marketing, North East Waste and Ballina Shire Council for the Reduce Single Use project is a great example of community stakeholders coming together to create good things for our community. The project was really well supported with a fantastic brand, website build and marketing advice from Barefruit Marketing. Thanks team!"

      Kim

      Waste Warriors

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        Rafiki Mwema

        Rafiki Mwema 

        Sussex Royal PR Campaign

        the brief

        Barefruit is a Corporate Sponsor, friend, office buddy and all round supporter of Rafiki Mwema - a therapeutic safe house in Nakuru, Kenya, for young girls and boys that have suffered horrific abuse. In August 2019, Rafiki was chosen by the Duke and Duchess of Sussex, as one of only 15 global causes to support for the month, via an Instagram campaign - a mind-blowing achievement. Claire, Barefruit Director and a Rafiki Board Director, got to work on the PR campagin straight away. 

         

        View this post on Instagram

        A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

        our response

        Being ‘the Royals’ this campaign was widely covered by media outlets all over the world. Our job was to maximise Rafiki's coverage and raise their profile, all over the world, but specifically in Australia and the UK, where each founder is based. We did this by issuing an immediate press release to Australian and UK media outlets, which coupled with Rafiki’s 70k+ social media following led to a media frenzy of activity!

        articles

         
        The Lennox woman who's drawn the attention of the Royals

        The heartwarming connection between Duchess Meghan and this small Aussie charity revealed

        Royal approval for Berkshire woman's Kenyan charity

        Meet the women saving babies and kids from the most horrific trauma

        the fruits

        4 live TV appearances for founders Sarah Rosborg and Anne-Marie Tipper with an extra special guest, Peter, one of the boys from Kenya that Rafiki Mwema has cared for since he was a young boy. The TV interviews included Today Extra (Channel 9), Studio 10 (Channel 10) and Weekend Breakfast (ABC) in Australia, and the BBC in the UK.

        Alongside these high-profile appearances, Sarah and Anne-Marie appeared in numerous magazine and newspaper articles and on ABC Radio.

        "The media attention we (Rafiki) received because of the SussexRoyal campaign was amazing and just what we need. We are a volunteer-run charity and rely 100% on this kind of awareness. It was such great timing, as our UK Co-Founder and one of our Kenyan boys arrived in Australia shortly after, so they were able to take part in all the interviews. To have Harry & Megs following our charity will be one of my life highlights. We just need it to convert into donations now!"

        Sarah Rosborg

        Australian Co-Founder of Rafiki Mwema

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