Byron Bay FM
Barefruit was engaged to work with the local non-for-profit community radio station, BayFM as part of a pro bono project to help launch its new brand identity and new position as a digital platform.
The long-standing radio station, established in the early 90s, sounded the alarm bells as funds were reaching a record low in February last year. With the station, just weeks from closing the business identified the need to strengthen the brand and increase funding and that’s when Barefruit acquired the project.
The rebrand includes a black and white logo which was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all created for today’s digital world. Their new website is now live bayfm.org and uses phrases such as ‘Listen like a local', ‘Tune In. Chill out. Sign Up’ which is very much in line with Byron Bay and its culture.
Bay FM is extremely happy that we helped without hesitation and without charge, giving the business more time and better service than we could have hoped for.