We are so excited to share that Barefruit Marketing won Employer of Choice at the 2022 Northern Rivers Regional Business Awards on Saturday, October 22nd. This is a recognition and reflection of the wonderful culture we have at Barefruit.
We were nominated in five different categories for the night:
- Outstanding Employee: Ashleigh Cameron
- Outstanding Leader: Claire Harding
- Excellence in Sustainability
- Employer of Choice
- Excellence in Small Business.
Over 10 years ago, Claire and Evan Harding – marketing professionals with over 40 years’ of combined experience - moved from London to the Northern Rivers. It was here, in Lennox, that the Harding family set up their home-based business, Barefruit Marketing. A boutique agency focused on inspirational, creative marketing that would really work, and in essence, help businesses ‘bear fruit’. Fast-forward to 2022, Barefruit Marketing has expanded to a full-service agency with a diverse team of ten, fostering an amazing culture that they have all worked so hard to create.
Part of our team got all dressed up and attended the ‘2022 Northern Rivers Regional Business Awards’ at Southern Cross University in Lismore. The past couple of years have been extremely challenging for small businesses in the Northern Rivers with lockdowns, floods and other obstacles to overcome. The event celebrated business in the Northern Rivers and recognised the resilience and hard work that goes on behind the scenes within our community.
There were many well-known local businesses nominated for these awards. Thrilled and emotional, we were awarded ‘2022 Employer of Choice’. We were also ecstatic for our client Early Up Property Solutions who won ‘Excellence in Small Business’, an amazing achievement. Employer of Choice is a great reflection of Barefruit as a workplace as we pride ourselves in creating a fun, creative, open, and supportive workplace for our team.
Our Co-founder and Director Claire comments, “Winning Employer of Choice makes me really proud. We are very passionate about the values we all hold both personally and at work – that is what makes our agency tick.”
Claire continues; “Leading Barefruit is FUN! We, and our clients, are lucky to have such amazing talent at the agency. We spend more time with our workmates than our own families so having a good culture and an open and honest environment is so important. The team genuinely care about each other and support each other professionally and personally.
We’re fun to work with, we don’t take ourselves too seriously, but we take the work we do for our clients very seriously.”
She concludes; “A good culture attracts the right talent and the right clients and I believe we currently have that spot on.”
Jane Laverty, the Regional Director for Business NSW said, “A huge congratulations to Barefruit Marketing, they are so well deserving of being recognised as finalists in the Northern Rivers Regional Business Awards program – across 5 categories no less.
Their work with business and industry and in the community is so highly regarded because of their creative solutions - and also their passionate staff culture. It’s a milestone year for the team having just turned 10 and this is significant when operating from a regional area and further proof of their excellence… I wish the Barefruit team every success.”
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