Thanks to the Barefoot Investor, we can’t tell you how often people call us Barefoot Marketing. The time has come to settle it once and for all. We are called Barefruit Marketing. That’s Bare, like naked and Fruit like, apples and oranges.
What’s in a name
Talking about names, now is a great opportunity to give you a little insight into to how and why we landed with the name Barefruit Marketing. The agency, founded by Claire from her loungeroom, was established to help local businesses grow and flourish. Business owners in the Northern Rivers (and anywhere for that matter) are so good at what they do, but often, they don’t have the time and energy to spend marketing their business. We all know that marketing is key to the success of any business, big or small. And so, the agency was born.
How it came together
When working with businesses who don’t have the time and energy to think about marketing, we discovered we needed to be completely transparent; we tell it how it is, no jargon, no waffle and no round-about explanations. From this, came the ‘Bare’ part of the Barefruit name. Being real with our clients, suppliers and team is one of our values. What you see is what you get, so ‘Bare’ which means ‘having no cover up’ fits the agency’s mission perfectly.
As marketers, our ultimate goal is to grow business for our clients. We work hard to see them increase sales and be successful and self-sufficient. As such, we are helping businesses bear the fruits of success and this is how the word ‘fruit’ came into the mix. With that, Claire and Evan named the agency Barefruit Marketing. What’s more, the word play in ‘helping businesses to bare fruit’ was too perfect to ignore.
The Barefruit brand values
It’s really important that a business name reflects its output, as well as what that business stands for. Our brand values determine who we are and guide the way in which we work as employees and operate as a business. At Barefruit, we’re Curious, Real, Brave and Fun.
Curious
We are naturally curious. We allow ourselves to explore the less obvious, ask lots of questions and invite debate. We encourage a working environment that stimulates ideas, smart thinking and meaningful personal growth.
Real
We are honest and transparent. What you see is what you get. We are down to earth. No jargon. Plain speaking. We are realistic, we won’t over promise.
Brave
We strive to create an environment that supports instinctive and insightful thought – whether it supports or challenges the status quo. We are passionate and well-tuned, unafraid to push boundaries and have the confidence to trust our gut and pursue our beliefs.
Fun
We don’t take ourselves too seriously. We like to have a laugh at work and with our clients. Coming to work is fun.
What we do at Barefruit Marketing
We are a full service, creative agency which means we have the resources to implement any idea (as long as it not too far-fetched). From digital campaigns, websites, TV commercials and PR to events, flyers, SEO and logo refreshes, we pride ourselves on our ability to develop and implement the best solutions for our clients. Our services include (but aren’t limited to):
- Marketing Strategy
- Advertising and Branding
- Graphic Design and Print
- Websites
- Digital Marketing
- PR and Events
The Barefruit team is made up of a diverse group of marketing specialists with international talent. We've worked on the big clients in the big cities, and want to offer that same service to businesses in our community. Of course, we also have clients interstate and even across the globe.
If you’re going to take anything away from this, we are Barefruit Marketing, not Barefoot Marketing. Should you ever need help with marketing your business, or know of a friend who might, remember Barefruit Marketing. And even if you don’t, we’ve made sure our website will come up in our search results even if you remember us a Barefoot Marketing.
See our work...
What clients are saying
It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.
Alex Bosin
I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.
Kate Kempshall
I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.
Jarryd
The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.
Andrew Illingworth
Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.