Category: Juicy tips

Should your business be using Insta Reels and TikTok’s in 2023?

Posted on by fruityadmin
Mobile Image

Haven’t you heard Instagram reels are taking over the world!!... just kidding, but also not really. Currently Instagram Reels and TikTok videos are all the new rage and heck we are all here for it! They are short, fun and engaging videos ranging anywhere from 10-90seconds in length. They give business’s an opportunity to showcase their businesses personality and make creative content that is easily digestible. With the busy nature of many consumers lives, they simply just don’t have the time to be sitting on their phone reading long paragraphs from businesses, nor do they want to… as let’s be real ‘ain’t nobody got time for dat’!

What are the Advantages of using video media forms (reels and TikTok)?

Now here’s why Instagram Reels and TikTok’s will become your knight in shining armour this year! Currently Instagram’s algorithm is favouring reels. This means that when you post one, Instagram will be more likely to push your content out and recommend it to other potential customers who don’t yet follow you. Instagram is loving reels so much they even got their own page on the new Instagram update last year, meaning they are now more visible then ever!

What to consider when creating your video

Let’s be real no one wants to watch a video that is boring and just plain blah, so it’s important to keep in mind these key things when creating your content!

1. Educating your audience

Educating your audience on your product or service offering should be at the top of your priority list when it comes to your social media marketing strategy! It’s important to show how your product works, its value, and identify why it’s the clear winner over its key competitors.

2. Utilising Trending Sounds to boost your audience reach

Using trending sounds is a great way to help boost your videos traffic! Using trending sounds with less than 10K reel uses will help to boost your content even more as it means your video will be one of the most shown under that sound! Utilising trending sounds gives your video a better opportunity to be featured on Instagram’s ‘Explore Page’ and TikTok’s ‘For You Page’ which is basically like gold for social media! The Instagram explore page alone gets foot traffic of approximately 200million users each day and half a million users every month.

3. Create clear, engaging, and fun visuals

The whole point of Instagram reels and TikTok’s is to generate content that is fast, engaging, and eye-catching! With these videos, comes an opportunity to reflect your brands personality, pull in more like-minded consumers and consequently increase brand engagement. Creating videos that feature yourself the owner, staff and your workplace environment is a great way of making your customers feel like they are a part of your community and know you personally, therefor increasing consumer confidence. Both Instagram reels and TikTok’s gives creators the opportunity to utilise visual filter effects, text layovers, stickers, songs and GIFs… all tools helping to create content that is engaging.

What should my reels be about?

We understand how hard it can be when it comes to creating content, so we have listed a few ideas to get you started!

Content ideas:

  • Answering FAQ’s
  • Tips
  • Behind the scenes
  • Sales or specials
  • Product usage
  • Meet the team
  • Getting involved in funny trends

 

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Lismore City Council
Lennox Centenary

Shooting on a budget

Posted on by fruityadmin
Photoshoot on a Budget

Photoshoots on a budget

They say a picture tells a thousand words and these days, given the power of brand images on social media, it’s probably even more. We all know great photographs, videos and images are the make or break when it comes to showcasing your product or business. Blurred, distant or pixelated images are obviously not going to win you any fans, but in saying that, gone are the days when you need to spend a motza on a camera or professional, to get the content you need for some (not all) of your marketing.

That’s right, the phone sitting in your pocket is pretty damn impressive and if your model doesn’t date back to 1998, it will more than likely rival the quality of an expensive camera. If you’re considering updating your images and promoting your brand, we have a few tips and tricks for you to get the ball rolling, or in this case, the camera clicking.

Plan, plan, plan

Believe it or not, planning your shoot is just as important as taking the actual photos. It’s important to consider the kind of content you want, as well as how it will actually be used in the creative vision for your brand. It’s also imperative to identify your key audience to ensure your brand’s message is visually consistent across all channels. We recommend storyboarding, as it is  an effective way to plan out what you actually want to achieve on the day of your shoot. Being prepared across timings, props and locations, will guarantee a smooth-running, cost-effective photoshoot.

Lights, Camera, Action

Once you’ve got the plan for the day under control, it’s time to get creative (and have some fun at the same time). Ditch the expensive studio lighting, hit the outdoors and take advantage of the incredible natural sunlight we have in this part of the world. If you do need to amp up the brightness, use a windscreen sun reflector for an inexpensive lighting hack. Explore unusual angles, rather than shooting from the same spot all the time. This will not only allow you to get closer to the subject in an original and thought-provoking manner, but will produce more interesting results than the standard head shot that you see on LinkedIn!

Let’s leave the shell-shocked surprised looks the flash creates aside and use diffused light instead. Portrait mode adds an extra stand-out element to your photos (but beware, it also highlights wrinkles!) and using interesting props or our beautiful, natural surroundings will make your pictures truly memorable. If getting visually creative isn’t really your thing, bribe one of your team with coffee and an early finish, and let them take the reins. Who knows, you might actually  have a budding photographer on your hands!

Make a good photo great

Before you upload your new photos, be sure to go through them carefully and take the time to edit them. There are a range of free, or cheap, tools and apps that are easy to use and are designed to enhance the lighting, texture and quality of your shots. Even if you know next to nothing about taking photos, aside from where to find the camera app in your phone, you’ll still be able to garner amazing new content for your brand and most importantly, save money!

Check out the full Byron Wave article here

 

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Lismore City Council
Lennox Centenary

Social Media: The Ultimate Tool for Local Businesses

Posted on by fruityadmin

For local Lennox businesses, social media is your ultimate wingman, to help you showcase and share your products and services with the local community. With social media, you can create a buzz, have a giggle with your customers, and build a loyal following that will stick with you through the good times and the bad times (but we don’t want anymore of those).

Build a string brand on Social Media

Unleash your business's full potential and give your profiles a makeover that will make even the Kardashians jealous. Think about your brand personality and your brand colours and create scroll-stopping images and graphics. Is your bio up to date? Make it informative and engaging that your followers feel like they're chatting with their new bestie. Don't forget to include a link to your website or online store so they can easily find their way to your amazing products and services. With a strong brand presence on social media, your local business will shine brighter than the Norfolk Pine at Christmas!

Engage with your followers

The true magic of social media lies in the power of connection. Connect with your followers and make them feel like part of your business family. Respond to comments, ask questions, and create polls. Don't be afraid to show your followers what goes on behind the scenes of your business - think of it like a VIP backstage pass to your company's awesomeness! Last but not least, make sure to big up your team and show off their amazing achievements. The more you engage with your followers, the more they'll feel like they're part of the inner circle - and that's some serious social media magic.

Run Social Media Contests

Who doesn't love a good contest? Social media contests are a great way to generate buzz, increase engagement, and reward your loyal followers. You could offer a free product or service to the winner, or a discount code for their next purchase. Make sure to promote the contest across all your social media channels and encourage followers to share it with their friends.

Partner with local influences

Another way to elevate your local business is to partner with local influencers. We’re talking about the local legend that everyone knows and loves (they don’t need a massive following). These are people who can help promote your brand to their audience. Reach out to people that align with your brand values and see if they're interested in collaborating. You could offer them a free product or service in exchange for a social media shoutout or review.

We’ve said this before, but if your business isn’t already on social media, what ya doin – jump on in! Social is a powerful tool for local businesses to connect with their community, build a strong brand presence, and lift their marketing game. By following these tips and tricks, you'll be well on your way to social media stardom. So, go forth and conquer!

 

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Lismore City Council
Lennox Centenary

Building Trust With Your Audience

Posted on by fruityadmin

We're going to dive into a topic that can make or break a business - trust. Let's get started with some fun ways to build trust with your customers and take your business to the next level.

Don't be fake

Be yourself! When it comes to building trust with your audience, be the real you, be authentic and be genuine. Know-it-alls get the eyerolls and if that’s not you, reveal your honest, transparent, and sincere side. Show your audience you're a human being with flaws and quirks just like them. Being relatable will build a rapport and connection with your audience.

Showcase your expertise

If you want to gain your audience's trust, you got to show them what you're made of. One of the best ways to do this is by showcasing your awesomeness. Whether you're creating cool graphics, making the best coffee in town or selling surfboards, sharing your knowledge and expertise will show your audience you really know your stuff. When they can see you're the real deal, they're more likely to trust your business, products, or services. So, let yourself shine!

Engage with your audience

Building trust is a two-way street, so get in there and engage with your audience. Respond to comments and messages in a timely way, ask for feedback, and create a dialogue – all will help create a sense of community and trust. When your audience knows they can reach out to you and actually get a response, they're more likely to trust you and your brand. So, don't be a stranger - get in there and start chatting.

Be transparent

It's all about transparency, baby. That means being upfront about your products, services, and policies. Don't try to hide anything or your audience will sniff it out in an instant and think you’re pulling a fast one – destroying any trust that had built up. If you make a mistake – own it! We're all human, and your customers will appreciate that you are one too.

Deliver on your promises

If you want to build trust, you gotta deliver the goods. If you promise a certain level of quality, service, or support, you need to deliver on it, consistently. Don't make promises you can't keep and then fall short. You could be forgiven occasionally, but constant let downs will kill trust in your brand. Better to under-promise and over-deliver!

Building trust isn't easy, but it's ooo-so-important for any business to succeed. So, have fun, be real, show off your skills, chat it up with your audience and deliver on your promises… and you are winning! Do all the things, it’ll create a customer base that trusts you – and they’re the ones that'll have your back through the good times and the not so good times.

 

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Lismore City Council
Lennox Centenary

Claire Does Kenya

Posted on by fruityadmin
Claire in Kenya

After ten years of being on the board of Rafiki Mwema, I finally met the children and staff in Kenya, whom we work so hard to give a voice to.

Rafiki Mwema

Rafiki Mwema is a safe house for traumatised children in Nakuru, Kenya. It has been my passion to help these children in any way I can since my close friend Sarah Rosborg asked me to start a charity with her ten years ago.

In November 2022, I had the opportunity to travel to Kenya and witness the fantastic work being done by Rafiki Mwema first-hand. I joined Sarah Rosborg, the founder of Rafiki Mwema, on this journey – one she has done many times.

Wow, just wow!

I have been talking about our children at Rafiki for the last ten years. I was involved in the fundraiser to buy our land and build new homes. I’ve met some of the children and staff over Zoom, and I read the heartbreaking stories of the children every day.

Yet nothing (nothing) could have prepared me for this visit. I was expecting to be a blubbering mess. I am a crier (with a not-very-nice cry face) and expected to be surrounded by sadness.

Claire in Kenya

Happiness everywhere, despite such sadness

From the moment we arrived at Doyle Farm, all I experienced was happiness. The children and staff are all so happy and playful. Of course, the stories behind the children are beyond sad, but you can feel their happiness on the farm because they are safe here. They are loved, protected and secure.

There was non-stop laughter, playing and dancing. And music! All day long. We stayed near the big girl's house, and the music and dancing started around 6 am and finished long after us nanas went to bed.

Thanks to our incredible supporters, sponsors and donors, our children are happy, safe, well-fed, well-clothed, well-educated, and appreciative of things our children take for granted.

The older children are involved in the cleaning, cooking and running of their houses. The smells coming from their kitchens were delicious – thanks to the fresh produce direct from our own farm.

We grow most of our own veggies to feed the children and staff – potatoes, carrots, cabbages, onions, beans, kale and tomatoes, as well as bananas and strawberries. We have cows for milk, chickens for eggs, and we will soon get goats and geese.

We spent a lot of time with the children at the farm – playing, doing crafts, sports and activities.

Keyan Girls

Doyle Farm

The farm is so big when you see it in real life! We have really created a little village for our Rafiki family. Our 14-acre property is safe as - surrounded by bushes that have the longest and most vicious thorns I have ever seen. It is also surrounded by an electric fence that’ll give you a good warning if you tried to get through it, and then you’d have to contend with our pack of German Shepherd dogs and our Maasai guards, who are armed with deadly, snake-venom tipped, arrows.

There is a lot of space for the children, the staff and the animals. There’s a football pitch at the boys end, where the boys and girls train in fitness daily. There’s a playground for the smaller kids, a school, therapy rooms, staff offices and then there are our houses, where the children live.

Rafiki Girls

Our Rafiki Girls

The girls live between two main houses. The big girls are in the Queen’s Castle, a house built thanks to a big fundraiser with Constance Hall in 2016. We have 16 big girls – from 12 to 19 years old. Some of our young ladies have been with us since they were little girls, and the changes we see in them are amazing.

The small girls are in another house on their own secure ‘compound’. 26 small girls, with seven of them being under the age of five. They are so adorable and so squeaky! They love you unconditionally – all they want is to feel loved and protected – and they so are. The staff are excellent – like their mamma, aunty, and big sister rolled into one. And they genuinely care for the children as if they are their own. All the little girls want to hold your hand. It’s funny, they grab a finger each, and you have 3 or 4 girls on each arm.

Our Rafiki Boys

The boys are in their own big house (The King’s Castle) – 22 of them – from 4 to 19 years old. The boys are SO different to the girls. The girls squeal and want to hug, touch and be with you. The boys are way too cool for school – until you get to know them. We had a movie night with the boys, and they were all up and dancing – I even had one of the little ones fall asleep in my arms. The boys love their sport, their music and looking ‘cool’ – and they do all of these things so well! We are collaborating with the Northern Rivers Football Academy to bring our kids at Rafiki closer to our children here with a shared passion. While in Kenya, we Facetimed the academy, and they saw our boys playing, wearing their NRFA-sponsored kits, and demonstrating some awesome skills. This collaboration will grow with the setting of football challenges and skills sessions.

Claire and Kenyan Girls

Our Street Children

I was looking forward to meeting our street family at Rafiki Mtaani, and I will admit to a little (big) cry. Rafiki Mtaani means ‘a friend on the street’ in Swahili. It is a program established by our children at Rafiki Mwema to ensure their street brothers and sisters receive a nutritious meal every day. To say it was heart-warming to see this program's impact on these children's lives is an understatement. Every day, we provide 100 children on the streets of Nakuru with a nourishing meal, a safe place to sleep, and an opportunity to wash themselves and their clothes. We play games with them, provide books and basic medical attention. Additionally, thanks to the awesomeness of our program managers, the children receive daily education on self-care, gender-based violence, self-respect and respect for others, along with maths, reading and physical exercise.

Most of the children sniff glue – it is an escape from the reality of life alone on the streets. It is sad to see, but also understandable. I didn’t feel unsafe at all. They are so loving and grateful – and some are so young, which is heartbreaking. So yes, I did fall in love with them, and I did want to put them all on the next plane to Australia. But that isn’t what they need. These kids must be brought up as Kenyans, the Kenyan way – not as Australians. What we can do is give them the tools they need to stay safe, look after themselves, learn and help them edge closer to independence.

Kids sitting down

On Safari

You can’t go to Africa without seeing the wildlife. Our good friend and owner of Boro Kesha Safari Tours, Jimmy, took us on a safari tour to Lake Nakuru, where we saw some of the most incredible wildlife in their natural habitat. The size of the lake and the number of flamingos that call it home leaves you breathless – and there are only a fraction of the flamingo population there now compared to a few years ago. We saw giraffes, zebras, baboons, monkeys (nick-named blue balls, thanks to their… blue balls), gazelles, rhino and water buffalo. Despite a good look, we didn’t see Simba – next time…

We can all Make a Difference

Seeing the impact of the work that we, and so many volunteers, do at Rafiki Mwema was life-changing. It reminds you of the importance of giving back and making a difference in the world.

At Barefruit Marketing, we are committed to positively impacting our community, and others. We believe that by working together, we can make a real difference in the world. We are proud to support Rafiki Mwema, and I am honoured to be a part of the Rafiki family on this journey.

In summary, my trip to Kenya was a powerful reminder of the incredible impact humans can make when we put our minds to something and pull together. I am grateful for the opportunity to witness the amazing work we all do for Rafiki Mwema and for the chance to support these children on their journey towards a brighter future.

Supporting Rafiki Mwema, as with most causes, doesn’t just have to be financial, although that is what keeps the lights on. But donating your time, your skills, and even the odd social share also makes a big difference.

It doesn’t have to be huge but imagine where the world could be if we all did something.

I hope to see the children and staff again soon – but they are firmly in my heart until we meet again.

Claire x

Find out more about Rafiki Mwema and the work we do, here

Sponsor a child or make a donation today

Follow us on Facebook and Instagram

Related tag: marketing byron bay

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Lismore City Council
Lennox Centenary

Google Ads for Beginners

Posted on by fruityadmin
Google ads

We’re going to take a wild guess and say you Google just about anything you want to know more about, right? Well, why not take advantage of that digital real estate yourself and get some fast, transparent results while achieving a high return on investment? If you’re not including Google Ads in your business’s marketing plan, it’s about darn time you did!

 

So, what are Google Ads?

An awesome pay-per-click online advertising platform to help you promote your business across a suite of platforms, targeted to people who want what you’ve got! Your ads display across Google search results, non-search websites, Google products such as Maps, YouTube and the Shopping Tab, and mobile apps. This a great opportunity to meet your target audience where they’re searching.

 

Setting up your Google Ads

Now you know a bit more about Google Ads and you may be considering dabbling, you’ll need to get the following in order:

  • your Google Ad account and all your Google Assets to ensure clear tracking and an in-depth look at what’s working for you
  • define your goal for the ads - is it more calls, visits to your website or orders?
  • determine your budget.

The beauty of Google Ads is that you have control over how much you spend; there’s no minimum spend, and you can choose how much you spend per day, per ad, and per action depending. For small businesses, it’s recommended that you spend anywhere between $1,000 to $10,000 per month. This can be determined by your cash flow, goals and how hard you want to push your efforts. Being an online tool, you have the freedom to adjust your ads and budget at any time.

Google Ads comprise of campaigns and ad groups based on these campaigns. Your campaigns will be based on the type of ad you choose and the goal you’re hoping to achieve. Then your ad groups will be based on the specific topics or services you want to target. You’ll then create your ads and begin your keyword research. A great tip with Google Ads is to think about what problem your product is solving for the consumer and use that problem/question to help determine your keyword list.

 

What are the benefits of using Google Ads?

Google Ads are a great way for small businesses to reach targeted and motivated audiences. The keywords allow you to tailor your reach to users who are searching for exactly what you’re providing. However, with Google Ads, you can’t just set and forget. Continuous maintenance is important to ensure you’re achieving your goals and staying up to date with consumer wants and needs.

There has never been a better time than right now to get your business into Google Ads. Jump onto Google and give it a crack!

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Lismore City Council
Lennox Centenary

Community-based Marketing

Posted on by fruityadmin
Community

Community-based Marketing

What is Community-based Marketing?

Community-based marketing is a people-first approach to marketing. It’s all about

bringing like-minded people together who have a common goal, need or interest. In everyday life people thrive in communities, and this is starting to become more obvious in the consumerism world. When people feel part of a brand community, it creates more awareness and trust of the business, eventually resulting in more sales and better customer retention. Not to mention, the cost of marketing to a new audience is six to seven times more expensive than marketing to your current customer-base…The value speaks for itself.

 

Prioritise meaningful relationships

The key to successful community-based marketing is prioritising meaningful relationships with your customers and business partners over transactional ones. By focusing on building relationships, not only do you save marketing dollars, but you also show your community that you stand for more than just profits; that a relationship with your brand is a valuable experience worthy of investment (in terms of both time and money).

It’s important to note that community-based marketing can’t be achieved overnight. It’s a long-term strategy that reaps long-term rewards – and loyal customers.

 

Integrate community-based marketing

If you haven’t already, consider integrating community-based marketing into your marketing activities. Getting started on social media is simple. Reply to comments, share user-generated content and thank customers for leaving reviews. Email marketing can be harnessed to nurture brand communities too. You could create a sense of FOMO by sharing exclusive information or behind-the-scenes content. Perhaps you could offer your database exclusive special deals and discounts, pre-sale opportunities and event invitations to increase their sense of belonging to your brand community. Ultimately, by actively acknowledging, interacting, and respecting your customers, you’ll gain their loyalty.

Community-based marketing is not only alive online. There is space for this strategy in the real world too.  It is very important for your community to see you supporting their interests in some way. This can be achieved through brand events, collaboration, sponsorship and general support of your community. For small businesses in the Northern Rivers, supporting your local community, especially in times of need, is extremely important for successful community-based marketing.

What you put in, is what you get out of it when it comes to community-based marketing. The more you empower your customers, the more they will feel a valued part of your community, and the more loyal they will become to you and your brand.

 

As always, stay fruity,

Barefruit.

Related tag: email marketing gold coast

Barefruit Marketing Win Employer of Choice!

Posted on by fruityadmin
Barefruit Marketing win Employer of Choice

We are so excited to share that Barefruit Marketing won Employer of Choice at the 2022 Northern Rivers Regional Business Awards on Saturday, October 22nd. This is a recognition and reflection of the wonderful culture we have at Barefruit.

We were nominated in five different categories for the night:

  • Outstanding Employee: Ashleigh Cameron
  • Outstanding Leader: Claire Harding
  • Excellence in Sustainability
  • Employer of Choice
  • Excellence in Small Business.

Over 10 years ago, Claire and Evan Harding – marketing professionals with over 40 years’ of combined experience - moved from London to the Northern Rivers. It was here, in Lennox, that the Harding family set up their home-based business, Barefruit Marketing. A boutique agency focused on inspirational, creative marketing that would really work, and in essence, help businesses ‘bear fruit’. Fast-forward to 2022, Barefruit Marketing has expanded to a full-service agency with a diverse team of ten, fostering an amazing culture that they have all worked so hard to create.

Part of our team got all dressed up and attended the ‘2022 Northern Rivers Regional Business Awards’ at Southern Cross University in Lismore. The past couple of years have been extremely challenging for small businesses in the Northern Rivers with lockdowns, floods and other obstacles to overcome. The event celebrated business in the Northern Rivers and recognised the resilience and hard work that goes on behind the scenes within our community.

There were many well-known local businesses nominated for these awards. Thrilled and emotional, we were awarded ‘2022 Employer of Choice’. We were also ecstatic for our client Early Up Property Solutions who won ‘Excellence in Small Business’, an amazing achievement. Employer of Choice is a great reflection of Barefruit as a workplace as we pride ourselves in creating a fun, creative, open, and supportive workplace for our team.

Claire and Evan with award

Our Co-founder and Director Claire comments, “Winning Employer of Choice makes me really proud. We are very passionate about the values we all hold both personally and at work – that is what makes our agency tick.”

Claire continues; “Leading Barefruit is FUN! We, and our clients, are lucky to have such amazing talent at the agency. We spend more time with our workmates than our own families so having a good culture and an open and honest environment is so important. The team genuinely care about each other and support each other professionally and personally.

We’re fun to work with, we don’t take ourselves too seriously, but we take the work we do for our clients very seriously.”

She concludes; “A good culture attracts the right talent and the right clients and I believe we currently have that spot on.”

Jane Laverty, the Regional Director for Business NSW said, “A huge congratulations to Barefruit Marketing, they are so well deserving of being recognised as finalists in the Northern Rivers Regional Business Awards program – across 5 categories no less.

Their work with business and industry and in the community is so highly regarded because of their creative solutions - and also their passionate staff culture. It’s a milestone year for the team having just turned 10 and this is significant when operating from a regional area and further proof of their excellence… I wish the Barefruit team every success.”

Related tag: marketing gold coast

Northern Rivers Business Awards

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Lismore City Council
Lennox Centenary

How to Use Instagram for Your Small Business

Posted on by fruityadmin
how to use instagram for small business

With 2022 now in full swing (we can’t believe it either!), it's time to talk how you are going to best use your social media presence to support and grow your business.  To make the most of customer's attention (and pocket), your business needs to be visible, attractive and engaging for customers in spaces where they spend most time. Yes, a shop front in town will do just that, but don’t forget where many of us spend hours of the day scrolling…Instagram. And so, here’s a few top tips to help you get the most out of your Instagram in the next few months.

Engage your community

Use the additional features on Instagram to create experiences that your customers can interact with. We’re talking polls, quizzes and interactive GIFs, as well as Instagram Live, Reels and Stories. When you engage and ask your followers for their voice, opinions and ideas, you start to build trust and transparency, as well as getting great feedback you can use to up your social game.

Go Live

Instagram Live opens up a whole new level of user engagement. Brands can showcase their products or services, demonstrate in-real-life use, discuss the production process – you can talk about anything in great detail which creates really valuable information for customers. Users that join the Live can pose questions and make comments in real-time, creating an authentic brand-customer experience you can’t simulate anywhere else.

Engage your community
Video is everything

Video content is everything on Instagram and you must use it showcase your products or services in fun, engaging and authentic ways. Product shots just don’t cut it anymore, so hit the record button instead. The beauty of Instagram Reels is that you can use trending edits and music as inspiration which not only makes the creativity part much easier, but also boosts your video’s chance of reaching a much wider audience. Don’t stress about not having all the tech skills, your smartphone and the editing software in Instagram is all you need. And the more ‘real’ you can be, the better.

Video is everything
Word of mouth

You need to tell everyone about your new business. Your friends, your family, neighbours, local publications, radio stations, competitors, other businesses, the community etc. Write a press release and send it to the local publications, invest in print and digital advertising, be present on socials and use your customer service skills to set yourself apart.

And with that, you’ll have launched a brand that is set up for success. But, of course, the hard work has only just begun.

Related Tag: Advertising Gold Coast

See our work...

What clients are saying

It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

Alex Bosin

EV Classic

I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

Kate Kempshall

North Coast Community College

I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

Jarryd

Behind the Barrel

The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

Andrew Illingworth

Tweed Coast Holiday Parks

Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

Trent Chapman

Prevent Consultants

Plain speaking: Search Engine Optimisation

Posted on by Ashleigh
SEO and SEM at Barefruit Marketing

In light of our recent pledge to serve our clients as Plain Speaking Creative Thinkers, we’re here to demystify two of the most underrated acronyms in marketing; SEO and SEM. I know what you're thinking "Aren't they the same thing??" Put simply, nope. Here's why...

Search engine optimisation and search engine marketing are two separate marketing strategies that work hand in hand to drive traffic to your website. However, any traffic is not, in fact, good traffic. You want to be attracting quality over quantity i.e. potential customers rather than bots or people who are just going to bounce straight off your site - which in the long-run affects your ranking negatively.

So what is SEO?

Search Engine Optimisation is the process of maximising the amount of traffic to your website. This is done by ensuring your website ranks high in the results returned by search engines, think Google, Bing etc. SEO consists of on and off-page activities including keyword optimised blog content, building authentic links from other sites to your website and optimising page content.

...and what is SEM?

Search Engine Marketing is a form of internet marketing that utilises paid search avenues such as Pay Per Click (PPC) Google Ads. Then there is paid Social Media marketing – but that’s another post altogether! Another method is landing page creation which is ideal for converting click-through traffic into leads. SEM is a customisable solution for any business wanting to drive traffic to their website

Through a whole range of tailored solutions, you can utilise SEO and SEM to work wonders for your website. If you’ve been contemplating looking into this service for your business, you can find out more here or register your interest below for more information.

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