We’re going to take a wild guess and say you Google just about anything you want to know more about, right? Well, why not take advantage of that digital real estate yourself and get some fast, transparent results while achieving a high return on investment? If you’re not including Google Ads in your business’s marketing plan, it’s about darn time you did!
So, what are Google Ads?
An awesome pay-per-click online advertising platform to help you promote your business across a suite of platforms, targeted to people who want what you’ve got! Your ads display across Google search results, non-search websites, Google products such as Maps, YouTube and the Shopping Tab, and mobile apps. This a great opportunity to meet your target audience where they’re searching.
Setting up your Google Ads
Now you know a bit more about Google Ads and you may be considering dabbling, you’ll need to get the following in order:
- your Google Ad account and all your Google Assets to ensure clear tracking and an in-depth look at what’s working for you
- define your goal for the ads - is it more calls, visits to your website or orders?
- determine your budget.
The beauty of Google Ads is that you have control over how much you spend; there’s no minimum spend, and you can choose how much you spend per day, per ad, and per action depending. For small businesses, it’s recommended that you spend anywhere between $1,000 to $10,000 per month. This can be determined by your cash flow, goals and how hard you want to push your efforts. Being an online tool, you have the freedom to adjust your ads and budget at any time.
Google Ads comprise of campaigns and ad groups based on these campaigns. Your campaigns will be based on the type of ad you choose and the goal you’re hoping to achieve. Then your ad groups will be based on the specific topics or services you want to target. You’ll then create your ads and begin your keyword research. A great tip with Google Ads is to think about what problem your product is solving for the consumer and use that problem/question to help determine your keyword list.
What are the benefits of using Google Ads?
Google Ads are a great way for small businesses to reach targeted and motivated audiences. The keywords allow you to tailor your reach to users who are searching for exactly what you’re providing. However, with Google Ads, you can’t just set and forget. Continuous maintenance is important to ensure you’re achieving your goals and staying up to date with consumer wants and needs.
There has never been a better time than right now to get your business into Google Ads. Jump onto Google and give it a crack!
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