Ballina RSL
"All In Ballina" Campaign
the brief
Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?
After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.
our response
After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.
The major projects prioritised were:
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to evolve the RSL brand mark and create a sub-brand system
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create detailed brand guidelines to ensure brand consistency across all platforms
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create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region
Logo hierarchy
Logo mockup
Members 'Club Life' magazine mockup
RSL 'Your Rewards' promotion mockup
Ballina RSL branding 'Tone of Voice'
