University Centre for Rural Health (UCRH) - Rebrand & Website
The brief
The University Centre for Rural Health (UCRH) is a collaborative academic hub for rural health development, located in the heart of Lismore in the northern Rivers. It is a joint venture between University of Sydney, Western Sydney University, the University of Wollongong, and Southern Cross University and operates in close collaboration with Northern NSW Local Health Networks.
UCRH engaged Barefruit with the exciting task of revitalising their brand, embarking on a creative journey to reignite their identity. Working closely with the UCRH in-house team, the overall project had three components:
- Brand / Logo refresh
- A new website
- Collateral rollout
Our response
First, we breathed new life into their brand with a new brandmark, infusing it with vitality whilst honouring its heritage and preserving elements of the much-loved flame tree that sits in the centre of the campus. Next, we designed and developed a shiny new, user-centric website that serves as a captivating gateway to the Centre. The website was designed and structured so that it can adapt and grow with the University. From there, we curated a suite of meticulously branded templates and documents, ensuring consistency and professionalism across all touchpoints.
We introduced the brand identity to the entire team at the University using an interactive presentation and breakout workshops to train the team in using the new identity and templates in their everyday roles.
The fruits
Together, we’ve not only refreshed UCRH’S visual identity but also laid the foundation for a cohesive brand narrative that resonates with staff, students and the wider community. It’s been a privilege to collaborate with UCRH, and we’re looking forward to seeing the new branding rolled out over the coming months.
Client Testimonial
Barefruit Marketing’s approach was practical and grounded in the right mix of creativity and common sense. The team were great to work with, responsive to our needs and worked hard to support us through every step of what was a complex project. We are so pleased with the outcomes and have enjoyed wonderful feedback from staff and stakeholders. - UCRH Team
