National Wear your ​Pyjamas ​to work ​Day #WearYourPyjamasToWorkDay

We've all gone Pyjamas
At Barefruit Marketing​ we're all about embracing important National Days. Important and serious days, like ​International ​National Women's Day, Father's Day... and who could forget the best day of all, National Wear your ​Pyjamas ​to work ​Day.

​But we're sensible adults who would never drop their kids at school in our pyjamas​​. Wait, what? Claire did? Okay... We're sensible adults who would never forget to drop our kids at school... and ​we all wore our pyjamas to the office today​ because we are all game for a laugh.

Blues, yellows, shorts, t-shirts, polka dot​s,​ penguins​ and Wonder Woman adorned our business-bodies today as we worked to the (slightly hypnotic) lullaby-remixes of classic ​Disney tunes.

We also started the day with a session of laughing yoga - you should try it, it's hilarious, and helps if one of the team has an infectious laugh (Sara).​

But it wasn't all for fun and laughing-yoga - there was a serious side to our shenanigans today. As a proud corporate sponsor, and several personal sponsors, our team is ​committed to supporting Rafiki Mwema - a charity run from our office that provides safe houses and therapeutic care​ for traumatised and sexually abused young children. ​All ​our ​pyjama participants donated $5 to the charity today. $5 in Kenya can go a long way, for instance it can buy 3 meals a day for one of our ​children for a week, or transport 3 of our children home for supervised visits with their family. Rafiki Mwema ​urgently need funds to continue the life-saving work they do with these children - if you can go without your latte for a day, please consider donating it to Rafiki Mwema here, and make a difference - it is tax deductible too. When you donate please put 'Barefruit' in the notes - and we'll donate another dollar! 

For more information on Rafiki Mwema. And don't forget, we're hiring at Barefruit. So if you want to join in the fun that is our office, check positions available here.

Great Branding Needs Great Graphic Design

Great Branding 
Needs Great Graphic Design

As a marketing tool, high quality graphic design can define your brand and differentiate it from others. Without great design even the best headline and copywriting will have little cut-through. Unique graphic design creates a visual representation of what your business is about. It is said that a picture is worth a thousand words — a powerful graphic or design can visually represent or convey emotion, stimulate the viewer, represent quality and express a business’ personality within a split second.

Here are some basic graphic design tips to consider when branding your business:

1. Start with the logo
Your logo is fundamental to your brand ­— it will be used on everything. Choose colours and fonts carefully. Make sure it’s legible and the design isn’t too intricate or fussy — logos need to easily work on all platforms from business cards to billboards. 

2. The ‘no more than 2’ rule
Choose two core colours (black and white excluded) when designing for just about anything. Any more and it starts to give potential customers a headache.

3. Keep it simple
“Less is more” is a golden rule for design. This goes for your logo and use of fonts (no more than two fonts, by the way). It’s also true for layouts, printed material and anything digital, from websites to social media. The top big brands have logos that are minimal, clean and simple for a reason, think Apple, McDonalds, Nike, Virgin…

4. Leave it to the professionals
Finally, the best tip we can recommend is to get help from a qualified Graphic Designer — you will save yourself time and therefore money. If you think we can help you with your branding, give us a call, we’d be happy to help. 

Your Barefruit Team 

Barefruit’s Co-Founder & Director To Report For Games

Lennox Head local and our very own co-founder and Director of Barefruit Marketing - a full service marketing agency, located in Ballina, Evan Harding has been chosen out of 50,000 applicants to be a volunteer reporter for the Commonwealth Games being held April 4th – April 15th 2018 in the Gold Coast.

Evan Harding will work with 900 other volunteers as a member of the Games’ Press Operations team. This placement is well suited to the 40-year-old father who is also an avid athletics fan.

The official title of Evan’s role is ‘Flash Quote Reporter’ for the Netball competition; requiring him to interview the athletes courtside after the game. These quotes will be taken up by the world’s media during the coverage of the games.

“This is an absolute dream come true for me. I have been to the Sydney and Athens Olympics and the World Championship in London last year – I can’t wait to be a part of something just up the road from us”.

Originally from England, Evan has been following athletics his whole life and has also run two Marathons – London and Gold Coast. He’s thinking about registering for the Gold Coast Marathon this year in it’s 40th year – and his!

The application process for the games started over a year ago and the interview process took 6 months to get through a ‘shortlist’ of 25,000 people. 15,000 were selected for a 2-hour interview, and after a 3-month period Evan was informed, due to his experience, he had been selected for the Press Operations team.

Since then he has attended venue specific training, online training from home, familiarised himself with the rules of netball and been fitted for his uniform. After the Opening Ceremony dress rehearsal this weekend he will be relocating to the Gold Coast for the duration of the Games.

Evan is most excited to be a part of sporting history and contribute to the vibe. He will be close to the action and in the words of the training team ‘it will be one of the best 2 weeks of his life’.

Hi son, Cian (7) is excited to see dad on TV. Cian will also be travelling to the games with mum Claire to watch some of the events live.

Sport features prominently in Evan's life. He coaches his son's Lennox Head Football Team with training each week and games every weekend, thrashes it out at an F45 class every morning and is still an avid follower of his beloved Norwich City Football Club (the Canaries) in the English Championship League. He and wife Claire are also in training for a 5km run at the end of the Commonwealth Games for a bit of fun.

It is not the only volunteering role that Evan, Director of Barefruit Marketing in Ballina takes. Barefruit are a proud Corporate Sponsor of locally run charity Rafiki Mwema, with his wife and business partner Claire being on the board, assisting with marketing and fundraising.

With the Commonwealth Games kicking off next week, keep your eyes on the TV screens and the Barefruit Marketing blog for an update on Evan’s experience – www.barefruit.com.au

Web Developer

We're hiring!!

We’re looking for a Web Developer to join our busy team in Ballina.
You know what it takes to makes a great website and you know what it takes to get it done!
You’re a techno-wiz, you don’t just understand code, you eat it for breakfast.
You want to learn, develop and produce some stand-out work, and you will do so in our growing team.
You will be working with our creative/digital team in a full service, integrated agency.

We’re looking for the following skills:

  • Full stack Web Development specialising in WordPress – templates and custom build
  • Competent in PHP/HTML/CSS/Javascript/jQuery
  • Competent with Adobe Creative Suite
  • Strong attention to detail
  • Efficient, independent and motivated
  • Collaborative with excellent communication skills
  • Experience with branding and corporate style guides
  • Knowledge of agency processes

You may have recently left Uni, already be working in an agency environment or on family/friend projects. If you think you tick the boxes then give us a call.

In return, we offer: A great working environment including lots of fun, agency pets and a ping pong tournament on a Friday. Oh, and we’ll pay you, how’s that!?

To apply please send your CV, links to your work and salary expectations to claire@barefruit.com.au

International Women’s Day – a fruitful day!

IT is a beautiful coincidence for Claire and Evan Harding that International Women's Day is also the day their company Barefruit Marketing turns six.

On Thursday, the 12 staff of the thriving and growing Ballina based business will celebrate.

Of these 12 creative staff, 10 are women. It's a detail that is also a happy coincidence. "We just meet talented innovative women with the skills to help the agency excel," Claire said.

"Women are versatile and strong and it's important for us to be flexible so our employees have a healthy work/life balance.

After years of working in big name agencies in London and their home city of Norwich, UK, the couple started Barefruit Marketing a full service marketing company in 2012... Full article below,

‘Hello, is it you we’re looking for?’

We are looking for a Strategic Creative to join our busy team in Ballina, with a focus on conceptual branding and design.

We want someone that wants to be part of something special. We want someone who is real and straightforward, capable of producing and presenting brave ideas. We want someone to challenge the status quo and someone to challenge us at Ping Pong on a Friday afternoon.

You will work closely with the strategic team to understand our clients and their brands, interrogating their briefs and shaping bold and creative solutions.

You understand the power of branding and great copy and you will oversee the creative output of the agency, mentoring the creative team.

We’re not looking for a graphic designer, or an illustrator, or a copywriter, we’re looking for the whole shebang.

You might already live close by, or looking to move to the beautiful Northern Rivers. You may be looking for full time, or for some on-going part time or freelance work. Whatever you are looking for, we want someone who is in this with us for the long term, to be part of our future.

To apply please send your portfolio, CV and salary expectations to claire@barefruit.com.au

Barefruit Juicy Bits

You’ve got a top notch website but can people find it?
SEO. SEM. PPC. ROI. 
Just too many 3 word acronyms!

Let’s decode that for you:

SEO = Search Engine Optimisation
SEM = Search Engine Marketing
PPC = Pay Per Click
ROI = Return On Investment 

We always recommend taking a holistic approach to your digital marketing strategy​ and​ SEO and ​SEM
are a key part of the marketing mix. 

If you have a website​, Search Engine ​Optimisation
(organic) and Google Adwords Search Engine Marketing (paid) ​will help you ​​reach ​your most valuable customers​, before your competitors do.

And the best bit about digital marketing... it is trackable, enabling you, the business owner to ​know your ROI.

So if you’d like to get new ​and returning ​website visitors, grow your online sales​ ​and get the phones ringing, ​just give us a call​ for your free SEO​ or ​
SEM audit​*

Your Barefruit Team 

Awards bare fruit for Ballina business

 

Thanks for the write up Ballina Advocate on our recent award win.

"WINNING the Lennox Head Chamber of Commerce's business of the year award last week was a special moment for Claire and Evan Harding - even if it was the second time the business won the gong."

"The owners of Barefruit Marketing in Ballina have had a string of success in recent years and said that success has helped grow their business through exposure the awards have given them..."

Read more by clicking on the image right.

New Fruity (& orange) Barefruit Towers!

EXCITING NEWS: We've moved to our new office, dubbed Barefruit Towers, based in River Street Ballina! You can now find us at 1/144 River Street, Ballina, right above Subway.

It's a great open space, breakout sections highlighted with the Barefruit orange (of course), artwork and a meeting/brainstorming room with space for clients and the Barefruit team to meet and regularly create. The office is complete with air con, dedicated meeting space and a nicely stocked fridge (what good agency doesn't have a beer fridge!) allowing the whole team to work together and enjoy Friday afternoon beers!

If you are in town, please pop in and say hello - we'd love to see you!