A fresh, fruity and fabulous new look for Barefruit

marketing agency rebrands and celebrates 7th anniversary

Our visual identity has evolved a fair amount since we ‘planted the seed’ back in 2012 and in that time our team has grown, as have the services we provide. To mark our 7th birthday, we're peeling off the layers and revealing a fresh new look.

Co-Founder and Chief Juicer, Claire Harding says, “What better way to celebrate seven years in the business than with a brand refresh?!”

“Our vision and values remain the same, however, it was time to evolve our brand mark. Our new brand holds onto the symbolism of 'the fruit' whilst modernising the mark, making it a simple, contemporary and a unique lockup,” she continues.

“All great brands change their marks over time - think Apple, Amazon, Nike, Google. The aim is to have a mark that your customers recognise in the blink of an eye, that needs no words,” she says.

From old to new, see how our brand has evolved...

Eleven years ago, Claire and Evan Harding – marketing professionals with over 40 years’ combined experience – moved from London to the Northern Rivers in search of a new life and in 2012 they set up their business, a boutique marketing agency focussed on inspirational, creative marketing that would really work - in essence, help businesses to fructify or bear fruit.

They weren’t to know how this idea would develop over the coming years through a chain of exciting events. Their passion for growth and to help businesses thrive, along with their down to earth approach, brought in key clients who were taken by Barefruit’s bold ideas and strategies - including Ballina Campervans, Motorhomes & CaravansTweed Coast Holiday Parks and Westlawn Finance.

marketing agency turn 7

During their life-span, Barefruit Marketing have collected a number of prestigious and local awards including, in 2016 & 2017 'Business of the Year' and 'Professional Services' (Lennox Head Chamber of Commerce Awards), 'Excellence in Small Business (Northern Rivers Business Awards), 'State Finalists - Marketing Communications' (National Optus My Business Awards). In 2018, they were nominated as finalists for 'Young Employee of the Year' and the 'Professional Services' (Ballina Business Awards).

The business has rapidly expanded, with increased demand locally and nationally for a regional agency providing city experience and expertise across the whole marketing realm – from research, branding, strategy and planning to advertising, design, PR, events, website design and digital marketing. Employing 14 creative humans with varied national and international experience including global agency roles, together they operate as the Barefruit Marketing team, based in the centre of Ballina’s CBD – the perfect spot to service clients throughout the Northern Rivers and beyond.

The bright Barefruit orange branding cannot be missed as you go by the Riverwalk Arcade in Ballina. Inside, the agency is open plan, energetic and inspiring, with their own wall garden, ‘personalised’ gallery and coffee and dance tunes on tap all day – and when a brief is on, all night.

The Barefruit office is also home to 'Rafiki Mwema' a not-for-profit charity supporting traumatised children in Kenya, of which Claire is a board member and Barefruit Marketing are corporate sponsors.

The Barefruit story is a great example of what hard work, networking, belief, and passion in your business can bring. "Don't be afraid to grow and to challenge the norm. We are so thankful to our wonderful clients, the local community, our staff and the Business Chambers for believing in what we do and giving us the drive to keep getting better," says Co-Founder and Head Harvester, Evan Harding.

If you want to get in touch with us to see how we can help you – head on over to our contact page.

Optus My Business Awards Finalists

To top off an already exciting year Barefruit Marketing was shortlisted to the final 10 nominees for the Workplace of the Year category in the Optus My Business Awards!

The Optus My Business Awards are on of the longest-standing business awards programs in Australia, identifying Australia’s best business operators. Winners of these prestigious awards represent the best of the best. The powerhouse duo and the co-founders of Barefruit Marketing, Evan and Claire Harding, travelled to Sydney on Friday to attend this significant event, held at Sydney’s Four Points by Sheraton in Darling Harbour.

Covering 28 categories, the Optus My Business Awards acknowledge businesses and individual leaders that are achieving excellence in customer service and also recognises successes in innovation, corporate social responsibility and workplace culture.

"Our approach to people management and culture has shaped our business, our people and contributed to our successes" said Evan Harding on what he believes are some of the defining factors that lead to the agency’s initial nomination for Workplace of the Year.

On arrival back to the agency in Ballina Claire commented “Although we didn’t come away with the gold, so to speak, it was still such a momentous achievement for our agency and a privilege to be there with some truly amazing businesses from all over Australia.” Barefruit Marketing was the only nomination from the Northern Rivers – No small feat!

Barefruit Marketing shortlisted for Workplace of the Year!

Barefruit Marketing are shortlisted for the prestigious Optus My Business Awards, in the Workplace of the Year category at Australia’s longest-standing business awards and premier event of the year for SME's.

You can read the full article from the Ballina Advocate here.

Celebrating client milestones at the Ballina Business Awards

Barefruit at Ballina Business Awards
A huge shout out to two of our clients for their successful wins at the weekend!

It was a night of all nights for local businesses at the Ballina Coast & Hinterland Business Excellence Awards, held at the Ballina RSL club. Everyone got 'dolled up' in their finest attire, and of course each member of the Barefruit Marketing team wore a hint of 'orange' - from bow ties, suspenders to high heels, and jewellery!

Barefruit were finalists but unfortunately didn't take the win, however we celebrated our clients successes - who took home 3 awards in total! 

We're so pleased for our client BCMCHorizon Motorhomes, Horizon Motorhomes who took out the award for Excellence in Trade, Construction & Manufacturing (sponsored by Commonwealth Bank Australia) and for BCMC & Horizon Motorhomes who took out the award for Business Excellence (sponsored by ZZZ 2LM FM). This is a huge achievement for BCMC who are super pleased to be celebrating their 30th year in business (this year). This year, sees more growth for BCMC with the addition of caravans to their offering. BCMC is now the only retailer from the Tweed Coast to Coffs Coast to sell Millard Caravans. Last year, BCMC/Horizon also won the Manufacturing and Innovation award.

We are also so proud of our client UPA, who won the award for Aged Care & Wellbeing (sponsored Ballina RSL Club Ltd). This is also a huge achievement for UPA who offer a diverse range of aged care services extending from the Gold Coast south to Port Macquarie in New South Wales. The North Coast Region has continued to provide excellence in: Home Care, Residential Care, Respite and Carelink Centres and Youth Care (Foster Care) UPA in Alstonville.

A huge congratulations to our clients, we love seeing you win big and are honoured to work with you on your on-going achievements! We hope everyone had a wonderful night! 

See photos from the night below (L-R) UPA's North Coast Region with their Account Manager, Jo Coby, Director's Claire & Evan Harding, BCMC/Horizon Clayton & Kylie Kearney, the Trophies, Barefruit's HR Manager Sara Davis, BCMC/Horizon Kylie Kearney, Director Claire Harding, the whole Barefruit Team (minus Jo and Nat), and some extra Barefruit happy snaps.

 

Awards bare fruit for Ballina business

 

Thanks for the write up Ballina Advocate on our recent award win.

"WINNING the Lennox Head Chamber of Commerce's business of the year award last week was a special moment for Claire and Evan Harding - even if it was the second time the business won the gong."

"The owners of Barefruit Marketing in Ballina have had a string of success in recent years and said that success has helped grow their business through exposure the awards have given them..."

Read more by clicking on the image right.

We’ve been shortlisted for Optus My Business Awards

We are proud to announce that we've been shortlisted as a finalist to win an award in the Media, Marketing and Advertising Business of the Year category at the Optus My Business Awards 2016, hosted by My Business, Australia’s longest-running publication tailored to the small business community.

The Optus My Business Awards, which covers 24 categories, recognises individual and business excellence across the diverse range of industries and locations in which small businesses operate.

Winners in the individual categories will automatically be shortlisted for the coveted My Business – Business of the Year Award.

“This year we’ve received a huge interest in the Optus My Business Awards, with hundreds of submissions flowing in from across the country. Congratulations to all the businesses that have made it to the finalist stage – it’s an outstanding achievement,” said Phillip Tarrant, editor of My Business.

“With so much innovation, hard work and service excellence on display, I don’t envy the judges their difficult job of determining the winners. I have no doubt the excitement will only continue to build as we count down to the big night.”

Claire Harding, Director at Barefruit Marketing said she was humbled by the nomination.

“Barefruit Marketing’s recognition for our contribution to the Northern Rivers business community reinforces our belief in a truly integrated approach to marketing, and having the ability to really listen to your customers” she added.

Winners of the Lennox Head Chamber of Commerce Awards 2016 ‘Business of the Year’, Barefruit Marketing has celebrated a number of successes during the last 18 months, as winners of three awards in 2015, the ‘Best Home-Based’ and ‘Online Marketing’ Award at the Ballina Chamber of Commerce Awards, ‘Excellence in Small Business at the Northern Rivers Business Awards’ and were also ‘State Finalists’ in the NSW Business Awards.

The winners of the Optus My Business Awards will be announced at a five-star gala awards dinner on Friday, 18 November at Sydney’s Four Points by Sheraton.

Wish us luck!