Why is blogging so important?

Blogging for Business

There’s a reason for everything. Back in the day, blogs were used as a platform for writing and sharing opinions, ideas and stories. These days, blogs serve so much more purpose. From improving your website ranking on Google, to asserting your expertise on a topic, to assisting with content creation for a truly integrated marketing approach, blogs, or news, or whatever you want to call them, are a highly important part of any successful digital marketing strategy.

Did you know?

The term "weblog" was coined by Jorn Barger in 1997. The short form, "blog", was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in 1999.

Boost your visibility on search engines

Regularly updated website content, of which a blog is one element, will play a significant role in improving your Google ranking and getting relevant traffic to your website. This is because blog articles, that are optimised for search engine algorithms, will show up more often in search results. More online visitors = more leads. But how and why, you ask? Well, Google’s main goal is to provide people performing searches with the most relevant and up-to-date information to answer their queries. This will ensure Google users have a good experience and return over and over again. So, to get your website to the top of the search results, you need to help Google offer the best search results., Your regularly updated blog on your website will help significantly.

More content to share

You’ve heard this right? Content is king. Well, people are more content hungry than ever before. Regular blogging will provide you with evergreen content that you can share across other channels and platforms; saving you time and money in content creation. From one blog post may come your next newsletter, a week’s worth of social posts and even the beginnings of a press release. Winner winner chicken dinner!

But you don’t have the time 😭

We appreciate the time it can take out of your working week to put your creative hat on and write hundreds of words for your website on a regular basis. We work with many clients that admit that this task is one of their marketing tasks that always slips down the to-do list and never actually gets done. We get it, it’s hard when you’re running a business and wearing so many hats to find the time to come up with ideas, let alone write about them.

And there is more to writing a blog than you might think. It’s not just composing words, but knowledge of digital strategy does come into play. Knowing how much to write, which keywords to include, which pages and websites to link to, how to optimise sentences, paragraphs and images for SEO best practise is equally important.

Hand over your blogging

Outsourcing the things that are not your core strength and that take away from your real passion is a sensible business decision. Let the professionals do what they do best, so you can do what you do best. Handing over your blog copywriting to an agency will free you up to run your business. Barefruit can handle this on your behalf and have a number of blog programs to choose from.

Our discovery process allows us to get to know you, your business, your customers and your brand’s tone of voice. It’s imperative to us that we absolutely nail how your brand's personality is communicated. We’ll then do the research, write your blog, source the images, upload it, optimise it for SEO and make it look pretty.

We can write a one-off blog post for you, or give you peace of mind for the next few months with our 3 blog or 6 blog bundles – the more you have, the more you save. So, if you know you need to write some blogs and don’t have the time or skills, or simply can’t be arsed, fill in the form below, and let us take it off your hands.

Yep, please write my blogs!

Blogging for Search Engine Optimisation

Search Engine Optimisation. It opens up a whole can of worms. There are so many ways you can approach an SEO strategy, but let’s talk about Blogging. This is one of the easiest ways to boost your website’s SEO quality and the best bit, you can do it right now…for free!

A bit of Background for your first

Let’s start with a bit of background to get the bigger picture. Google’s number one priority is providing the people performing searches with the most relevant and up-to-date information to answer their questions. This ensures people using Google have a good experience and come back again (Google is a business, afterall). So, in order to get your website to the top of a search result page, you need to work with Google’s main goal. And having a regularly updated blog on your website certainly helps achieve this.

Why Google loves blogs

Now that we understand Google’s purpose and goal, let’s take a look into how blogging will work wonders for your website’s SEO quality. Search engines love websites that are updated frequently – this shows that the website’s information is relevant and up-to-date for people searching. You probably won’t be regularly updating your home page, which is why having a blog on your website is highly recommended. The more content you post on your blog, the more pages your website will have for Google to index, which helps the search engine better understand your business offering. Putting it simply, imagine if you spoke a lot about your business, going into detail about your products or services. People would have a good understanding of what it is you do. Now, imagine if you spoke about your business all the time, as well. People would not forget about your business and its offerings. This is essentially how your blog posts communicate with Google – giving the search engine more information about you (and doing it frequently) helps Google understand who you are and ensures it doesn’t forget about you.

What to write about

Yes, you need to write content for your blog. But it shouldn’t be about anything and everything. We are talking SEO, so we need to make sure blog posts are optimised for keywords. And these need to the same keywords that you have used to optimise your website pages. Optimising blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this is actually harmful for your SEO quality as Google picked up on this little trick. Plus, it doesn’t make for a great reading experience for the audience which is also important for SEO quality. Google isn’t going to recommend a website a reader won’t understand easily.

The perks of long-tail keywords

Having a blog on your website also gives you the opportunity to start implementing long-tail keywords into your content. These are longer and more specific keyword phrases that people use when they are closer to a point-of-purchase (also very effective for people using voice search!). For example, our Barefruit Marketing website is optimised for keywords such as ‘advertising agency, and ‘marketing agency ballina’. However, by having a blog we are able to optimise posts for keywords such as ‘organic and paid SEO services in ballina’ and ‘newspaper advertising in northern rivers’. By doing so, we boost the SEO quality of our website and in turn, Google is able to rank our website much higher on the search results page. In turn, we have visitors to our website who are more interested, more focused and more committed to purchasing our services.

Backlinks are important

Lastly, we’ll touch on using social media to create backlinks to your website. Backlinks are links from other places on the internet that refer readers to your site. Google sees backlinks as a measurement of credibility and authority. If people are referring others to your website, then they must have found your content helpful and so, your SEO is boosted and Google improves the ranking your website. Use your social media profiles to post about your blog posts, informing your audience, creating backlinks and boosting your website’s SEO quality all at once.

Well, if you aren’t thinking about setting up a blog on your website after reading this, you’re crazy! The benefits blogging can bring to your website’s SEO quality and thus, ranking in Google, are invaluable. And you can get started right now. Or, if you are feeling a bit lost, drop us a line and we’ll get in touch to talk about how we can help you in your journey to boosting your website’s SEO and, in turn, attracting more online visitors searching for your product or service..

 

Related Tag: Seo Gold Coast

Organic Search Engine Opti-‘what’?!

COVID-19 certainly changed consumer behaviour, and while our community is up and running (almost) as usual, some learned behaviours are here to stay. People are still online…a lot! It’s more important than ever to make sure your website is ticking all the boxes in Google’s eyes… yes, we are talking Organic Search Engine Optimisation. This is a long-term strategy to increase Google’s ranking of your website (and reach more potential website visitors). The time to start is now! But where do you start?

  1. Get your data

First of all, make sure your website has Google Analytics to track how people come to your website and what pages they visit on your site. Having the data gives you the power to learn more about the behaviour of YOUR target market.

  1. Learn what your customers are actually searching for

You can’t optimise your website without knowing what your customers are searching for. This is as simple as it sounds. Make a list of words and phrases people might search for when they look for your business online. You can do this by digging into your Google Analytics or doing some research with Google auto-complete or ‘related searches’. These search terms will become your keywords, and a handful or so is enough to begin with.

  1. Organically optimising for keywords.

Now, let’s optimise your website by using those keywords in content on your site. Quick tip: it is not just using the keywords on your site but also the placement of those keywords. Google takes hints about the page’s topic from the top of a webpage, so try getting your keyword in the first 25 words. But don’t get spammy! Remember to speak like a human being and not some robot!

  1. Don’t ‘set and forget’.

There is a ‘set and forget’ mentality when it comes to websites which doesn’t do anyone any good. Help Google see you as an authority by talking in-depth about what you do, why you do it, who you do it for and importantly giving insider insights to your industry. How do you do this? Create and post more content! Time to start that blog. Google is trying to help searchers get the information they need – so be helpful, discuss problems, answer questions.  The more people click on your helpful content, the higher you will rank on a Google search results page (winning!).

The best thing about organic SEO is that it’s free if you want to give it a crack yourself. The more you put in, the more you’ll get out of it. So, go on, give it a go! And stay tuned to learn more about how organic SEO compares to a paid SEO strategy.

 

Related Tag: Seo Gold Coast