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Tag: Ballina Marketing Agency
Plateau Landscape Supplies
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Plateau Landscape Supplies - Print & Social
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Carpets On The Move
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Carpets On The Move - Print & Social
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Google Ads for Beginners
Posted on by fruityadmin
We’re going to take a wild guess and say you Google just about anything you want to know more about, right? Well, why not take advantage of that digital real estate yourself and get some fast, transparent results while achieving a high return on investment? If you’re not including Google Ads in your business’s marketing plan, it’s about darn time you did!
So, what are Google Ads?
An awesome pay-per-click online advertising platform to help you promote your business across a suite of platforms, targeted to people who want what you’ve got! Your ads display across Google search results, non-search websites, Google products such as Maps, YouTube and the Shopping Tab, and mobile apps. This a great opportunity to meet your target audience where they’re searching.
Setting up your Google Ads
Now you know a bit more about Google Ads and you may be considering dabbling, you’ll need to get the following in order:
- your Google Ad account and all your Google Assets to ensure clear tracking and an in-depth look at what’s working for you
- define your goal for the ads - is it more calls, visits to your website or orders?
- determine your budget.
The beauty of Google Ads is that you have control over how much you spend; there’s no minimum spend, and you can choose how much you spend per day, per ad, and per action depending. For small businesses, it’s recommended that you spend anywhere between $1,000 to $10,000 per month. This can be determined by your cash flow, goals and how hard you want to push your efforts. Being an online tool, you have the freedom to adjust your ads and budget at any time.
Google Ads comprise of campaigns and ad groups based on these campaigns. Your campaigns will be based on the type of ad you choose and the goal you’re hoping to achieve. Then your ad groups will be based on the specific topics or services you want to target. You’ll then create your ads and begin your keyword research. A great tip with Google Ads is to think about what problem your product is solving for the consumer and use that problem/question to help determine your keyword list.
What are the benefits of using Google Ads?
Google Ads are a great way for small businesses to reach targeted and motivated audiences. The keywords allow you to tailor your reach to users who are searching for exactly what you’re providing. However, with Google Ads, you can’t just set and forget. Continuous maintenance is important to ensure you’re achieving your goals and staying up to date with consumer wants and needs.
There has never been a better time than right now to get your business into Google Ads. Jump onto Google and give it a crack!
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Farmstyle Insurance – Branding, Website & Social
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Farmstyle Insurance - Branding & Website
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Comedy Commune Branding and Social
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Comedy Commune - Branding & Social
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Community-based Marketing
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Community-based Marketing
What is Community-based Marketing?
Community-based marketing is a people-first approach to marketing. It’s all about
bringing like-minded people together who have a common goal, need or interest. In everyday life people thrive in communities, and this is starting to become more obvious in the consumerism world. When people feel part of a brand community, it creates more awareness and trust of the business, eventually resulting in more sales and better customer retention. Not to mention, the cost of marketing to a new audience is six to seven times more expensive than marketing to your current customer-base…The value speaks for itself.
Prioritise meaningful relationships
The key to successful community-based marketing is prioritising meaningful relationships with your customers and business partners over transactional ones. By focusing on building relationships, not only do you save marketing dollars, but you also show your community that you stand for more than just profits; that a relationship with your brand is a valuable experience worthy of investment (in terms of both time and money).
It’s important to note that community-based marketing can’t be achieved overnight. It’s a long-term strategy that reaps long-term rewards – and loyal customers.
Integrate community-based marketing
If you haven’t already, consider integrating community-based marketing into your marketing activities. Getting started on social media is simple. Reply to comments, share user-generated content and thank customers for leaving reviews. Email marketing can be harnessed to nurture brand communities too. You could create a sense of FOMO by sharing exclusive information or behind-the-scenes content. Perhaps you could offer your database exclusive special deals and discounts, pre-sale opportunities and event invitations to increase their sense of belonging to your brand community. Ultimately, by actively acknowledging, interacting, and respecting your customers, you’ll gain their loyalty.
Community-based marketing is not only alive online. There is space for this strategy in the real world too. It is very important for your community to see you supporting their interests in some way. This can be achieved through brand events, collaboration, sponsorship and general support of your community. For small businesses in the Northern Rivers, supporting your local community, especially in times of need, is extremely important for successful community-based marketing.
What you put in, is what you get out of it when it comes to community-based marketing. The more you empower your customers, the more they will feel a valued part of your community, and the more loyal they will become to you and your brand.
As always, stay fruity,
Barefruit.
Related tag: email marketing gold coast
Lismore City Council
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Lismore City Council - Event Marketing 'Lismore Delights'
Background
Here at Barefruit Marketing, we're passionate about creating memorable and effective marketing campaigns for our clients, ensuring we bring their visions and marketing objectives to life. Last year, we had the opportunity to work with Lismore City Council on their 'Lismore Delights' Christmas campaign, and nailed it.
The work
Offering additional support to their internal marketing team, we were responsible for the roll-out of the ‘Lismore Delights’ campaign, incorporating all aspects of the project, from the design and printing of banners, to managing social media, to creating radio and television ads. The timelines weren’t for the faint-hearted, but given our experience and passion for in integrated campaign, plus the fact that we love Lismore, we embraced the challenge and like an Elf in Santa’s workshop, we set to work.
Needless to say, the campaign was an overriding success, even Santa seemed chuffed at how seamlessly it all rolled out. In fact, ‘Lismore Delights’ was met with such welcoming enthusiasm by the community, the town was the ‘place to be seen’ over the festive season and Lismore City Council hope to build on its’ success in years to come.
We’re all about bringing your project visions and goals to life, so if you like what we do, let’s make it happen.
Lismore Delights TVC
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Iron Peg – Seven Mile Brewing Co.
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Seven Mile Brewing Co - Product Branding &
Packaging
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How to Develop a Creative Strategy
Posted on by fruityadmin
Having a solid creative strategy for your campaigns can set you apart from your competitors. Your creative strategy is all about defining what your advertising goals are, and planning on how you are going to achieve them through innovative advertising and marketing approaches that will appeal to your audience. For example, using humour to appeal to your audience or showcase everyday use of your product through a series of social videos.
For business owners, we know this can sound overwhelming. However, spending time planning a strategy ensures your campaign has purpose, direction and goals to achieve. It makes the rest of the work involved in building a campaign much easier too. Let us break it down for you.
Define your goals
What do you want your advertising to achieve? Every campaign has different goals, whether that is to grow your audience, generate more leads, make more sales or something else. It’s important to set both short term and long term goals that are financial and non-financial (it isn’t always about the moolah). Our top tip is to use the SMART model when writing goals for your campaign…and keep the number of goals for a campaign to one or two, maximum.
Write a creative strategy statement
Now use your goals to develop a creative strategy statement. This statement is like a mission statement that outlines how you aim to achieve these goals. It should focus on the reason for the creative strategy, who you are aiming to appeal to and through what creative approach.
Choose your KPIs
Use key performance indicators (KPIs) to track your campaign and check whether you’re on the way to achieving your goal or not. KIPs are dependent on what your goals are. For example, if your goal is to grow your audience, then your KPIs might be increase of social media following and increase of website and/ or foot traffic. If your ad is running on Facebook and Instagram, you will be able to access real-time data about its performance in Ads Manager.
Determine your target audience and message
Defining your audience is arguably the most important aspect of your strategy because it determines how you will craft your message. The length, tone and delivery of your message will depend on your target audience and their values. Other things to consider is what the content will look like, and where it will appear.
Set your dates
The last step of your creative strategy is to develop a timeline for your campaign. This is usually split into the time spent creating and implementing the strategy, when and how long the campaign will run for, and dates to see results. Timelines helps with the allocation of resources and keeps everyone involved in the project accountable.
With these steps, your will set your business up for a successful campaign that has purpose and will (hopefully) result in the achievement of your goal.
Related tag: advertising gold coast
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