Tag: Ballina Marketing Agency

Sunshine Sugar | Youth Career Campaign

Posted on by fruityadmin

 

Sunshine Sugar

Youth Career Campaign

 

Sunshine Sugar - Your future is sweet

The brief

Sunshine Sugar is the only 100% Australian-owned sugar producer, with mills across Northern NSW. As a major regional employer, they wanted to connect with young people in the community and showcase the career opportunities available in the sugar industry- from farming and engineering to science, logistics and business.

The campaign was sparked by their attendance at the Northern Rivers Careers Expo, a key opportunity to meet students face-to-face and make a lasting first impression. The goal was clear: attract future talent and position Sunshine Sugar as a place where young people can learn, grow and thrive.

Our response

We rolled out a fresh, youth-focused campaign under the banner “Your Future is Sweet” - designed to spark curiosity and help Sunshine Sugar stand out at a busy careers expo (and beyond).

The goal was to make sugar industry careers feel exciting, local, and full of potential. So we built a clear, vibrant look and feel that could stretch across everything-print, digital, social, events. It’s a flexible foundation that Sunshine Sugar can grow with for years to come.

From real people to real stories, we kept things genuine and engaging - removing the complexity and showing young people that there’s a sweet future waiting for them right here in their own backyard.

The fruits

Brochure:
We created a bold, fold-out brochure to grab attention at the expo and start conversations. Designed to be picked up and flicked through fast, it gave a snapshot of what Sunshine Sugar is all about and the many career paths on offer-from farming to engineering to sales and science. It was all about sparking interest and making it easy to find out more.

Landing Page & Downloadable guide:
We built a custom “Sweet Futures” landing page to bring everything together online. It featured videos, pathways, and a downloadable guide that broke down each career option in more detail. The guide doubled as our lead magnet, encouraging young people to leave their details so Sunshine Sugar could stay in touch.

Expo Presence:
We made sure Sunshine Sugar stood out at the Northern Rivers Careers Expo with a suite of event-ready creative:

  • Pull-Up Banners Two bold banners featuring the core campaign messages-“Your Future is Sweet” and “Where Will You Grow?”- designed to catch eyes and spark interest as students walked past.
  • Media Wall: A branded backdrop that brought the campaign to life in the space-perfect for photos, content capture, and helping the team look the part.
  • Merchandise: We added some fun into the mix with tote bags, trucker caps, and phone grips that gave students a reason to stop, chat, and take the message home.

Real Stories Content Shoot:
To bring the campaign to life, we facilitated a shoot with Sunshine Sugar featuring real young people currently working at Sunshine Sugar. Through photos and short video testimonials, we captured their experiences, career journeys and future goals. These authentic stories were rolled out across socials-paid and organic-to show students what’s really possible and help them picture themselves in the same boots.

Campaign Look & Feel:
This wasn’t just about one event. We created a strong messaging and visual platform Sunshine Sugar can build on-at schools, events, online and everywhere in between. Clear tone of voice, consistent visuals, and strong messaging now give them a solid base for any future youth engagement.

Art direction - Youth Campaign

This campaign helped Sunshine Sugar kick-start real conversations with young people in the region. With a clear message, strong creative, authentic voices and a lead-gen system now in place - they’re all set to grow the next generation of sugar industry talent.

Sweet futures, indeed 🍬

 

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    Rous Council | Brand Awareness & Weeds Biosecurity Campaign

    Posted on by fruityadmin

     

    Rous Council

    Brand Awareness Campaign

     

    The brief

    Rous communicates regularly about what they do, but the community doesn’t always understand the how and why. Timed with a new logo and website, the goal was to run a brand awareness campaign that told a deeper story, building trust and relevance across the Northern Rivers.

    Our response

    We delivered an integrated campaign across BVOD/TV (15s and 30s), local press, and Meta paid social—structured around four message pillars: overarching brand, weeds, rural flood mitigation and water. Creative was adapted by channel to maximise reach and completion rates while driving traffic to dedicated landing pages.

    The fruits

    BVOD/TV: The campaign achieved strong visibility with excellent viewer retention, particularly among the 50–54 age group, generating up to 74,000 impressions.

    Press: Multiple insertions across trusted local publications helped strengthen familiarity and reinforce the brand’s credibility.

    Meta Paid Social (highlights): The campaign generated a total of over 900 link clicks

    • Hero/General: Delivered steady engagement in line with industry benchmarks.
    • Weeds: Generated strong interaction and interest across the community.
    • Flood: Emerged as the standout performer, driving the highest engagement.
    • Water: Consistently attracted clicks and quality traffic to the website.

    Print Ads

    Rous Council - Brand awareness print advert for Echo

    The campaign successfully strengthened community awareness and trust in Rous, delivering high engagement across TV, press, and social while reinforcing the brand’s relevance and connection in the Northern Rivers community.

     

    Rous Council

    Weed Biosecurity Awareness Campaign

     

    The brief

    As part of the 2024/25 Weed Action Plan, Rous needed to lift awareness of priority weeds (Parthenium, Frogbit, Tropical Soda Apple, Limnocharis), improve reporting access, and strengthen its digital presence—while aligning to the broader brand work.

    Our response

    We built a multi-channel campaign spanning BVOD/TV, press with QR codes, out-of-home (oOh!media) across key Northern Rivers centres, Google Display, YouTube bumpers, and Meta. Creative mixed an overarching message with weed-specific executions, all driving to “Report a Weed” and targeted landing pages.

    The fruits

    BVOD/TV: The campaign achieved strong visibility with excellent viewer retention, particularly among the 50–54 age group, generating up to 74,000 impressions.

    Press: Multiple insertions across trusted local publications helped strengthen familiarity and reinforce the brand’s credibility.

    Meta Paid Social (highlights): The campaign generated a total of over 900 link clicks

    • Hero/General: Delivered steady engagement in line with industry benchmarks.
    • Weeds: Generated strong interaction and interest across the community.
    • Flood: Emerged as the standout performer, driving the highest engagement.
    • Water: Consistently attracted clicks and quality traffic to the website.

    15 Sec Ads

    Print Ads

    Google Ads

    The campaign successfully raised awareness of priority weeds across the Northern Rivers, delivering a strong reach, engagement, and cost-efficient results that drove meaningful community interaction

     

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      Women Up North | Sexual Violence Training Awareness Campaign

      Posted on by fruityadmin

       

      Women Up North

      Enhancing Workforce Responses to Sexual Violence Training

      The brief

      Women Up North Housing (WUNH) supports women, children, and young people in Northern NSW who have experienced domestic, family, or sexual violence. They provide trauma-informed care, case management, and community education to promote safety and empowerment.

      WUNH engaged Barefruit to develop and implement a comprehensive marketing strategy to promote their free, evidence-based training programs designed to improve workforce responses to sexual violence. Funded by the Department of Communities and Justice and delivered in partnership with Family Support Network, the training was offered both online and face-to-face, including a culturally specific Indigenous yarning circle version.

      The campaign ran from January to June 2025 and focused on raising awareness, driving registrations, supporting participants, and amplifying advocacy.

      Women Up North

      Our response

      Barefruit led the end-to-end strategy, creative development, digital execution, and stakeholder engagement. Everything was underpinned by WUNH’s feminist, survivor-focused and trauma-informed values.

      Strategy & Creative

      • Developed tailored strategies for key audiences
      • Created a messaging framework, tone of voice, and campaign look and feel
      • Built a dedicated landing page to centralise training info and bookings
      • Produced branded collateral: flyers, banners, postcards, PowerPoint templates, and certificates
      • Placed press ads across regional media

      Digital Marketing & Social Media

      • Created social guidelines for consistency
      • Implemented content calendars across platforms

      Instagram

      • Launched a new account with evergreen content pillars (awareness, training info, community, impact)
      • Reached 3,714 users, gained 71 followers, with a 21.91% engagement rate

      Facebook

      • Refreshed strategy with promotional posts, testimonials, and community updates
      • Reached 77,000+ users (+ 816%), drove 2,163 link clicks, and generated over 302,000 video views

      LinkedIn

      • Created a new page to connect with professional audiences
      • Shared sector insights, campaign moments, and partnerships
      • Reached 2,182 users, gained 62 followers (↑1,350%), and 244 link clicks with a 4.26% engagement rate

      Paid Campaign

      • Delivered a two-month Meta ad campaign targeting regional workforce audiences
      • Achieved 3,059 landing page clicks at just $0.33 per click (well below industry average), with 175,000+ impressions

      Email Marketing

      • Set up a new email account and branded newsletter template
      • Sent targeted emails to stakeholders and participants
      • Open rates of 33.3%–42.5% and click-through rates of 8.1%–18.4%, outperforming industry averages

      Launch Event

      • Coordinated the Online Training Launch in March 2025
      • Managed invites, PR, media, venue, catering and on-the-day logistics
      • Secured Mandy Nolan as MC and delivered a well-attended, high-impact event

      The Fruits

      The campaign dramatically increased awareness and training participation across Northern NSW. Website impressions rose by 681%, and social engagement soared. The launch event brought together sector leaders, advocates, and community voices, generating momentum for sustained change.

      At Barefruit, we’re proud to have played a role in this powerful initiative-contributing to a more informed workforce, safer communities, and better outcomes for survivors of violence.

      LET'S CHAT ABOUT CULTIVATING YOUR BRAND

       

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        Good Cover Insurance | Rebrand

        Posted on by Alex Wales

         

        Good Cover Insurance Solutions

        Rebrand

        Good Cover - Signage

        The brief

        Good Cover is a down-to-earth insurance broker in Bangalow, NSW, breaking the industry mould with simplicity, transparency, and genuine service. Founded by Matt, an industry pro with 20+ years of experience, operating for 2.5 years, and ready to scale up. With big plans for growth,including new projects, team expansion, and a website revamp,they needed a fresh new brand identity to reflect their values, build trust, and stand out.

        The goal was to cultivate a distinctive brand identity, communicate core values, enhance credibility, and ensure consistent branding across all marketing collateral and business materials.

        Our response

        A fresh new look that reflects trust and approachability:

        • A Logo with Personality – A relaxed, modern design with ocean-inspired blues and corals, reflecting their down-to-earth, community-driven vibe.
        • A Coastal-Inspired Palette – Fresh, fun colours that balance professionalism with warmth, making insurance feel less intimidating.
        • Brand Guidelines  – A playbook to keep branding sharp and consistent across all platforms, ensuring a polished, cohesive look.

        The fruits

        The result? A standout identity that sets Good Cover apart in a crowded market. The refreshed brand boosts credibility, making it easier to scale and connect with clients in Northern NSW and Sydney. Mission accomplished!

         

        " I am only too happy to recommend Barefruit marketing, they recently updated my logo, which I am super stoked with. This aside, what I also know to be true is they work with a number of my own clients, and I am always impressed by the work they turn out for them as well. ”

        - Matt, Good Cover.

         

         

         

        Good Cover - Logo
        Good Cover Stationery
        Good Cover Logo Guide

        LET'S CHAT ABOUT CULTIVATING YOUR BRAND

         

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          Friends Of The Koala | Awareness Campaign

          Posted on by Alex Wales

           

          Friends Of The Koala

          Road Strike Awareness Campaign

           

          The brief

          Friends of the Koala (FOTK) have been doing incredible work since 1986 in the Northern Rivers, NSW. They are Australia’s leading koala conservation organisation, dedicated to rescuing, rehabilitating, and releasing koalas while protecting their habitat and advocating for their welfare

          Our response

          We developed a multi-channel campaign to communicate the message across the Northern Rivers and specifically in the koala hotspots. The campaign consisted of radio, print, social media, and display ads. Each channel was carefully chosen to connect with the community and share two simple but powerful messages: slow down where koalas live and call the hotline if you see one in danger.

           

           

          The fruits

          • Print:

          We teamed up with local print publications; The Echo, Tweed Valley Weekly, and The Times to share the message across the Northern Rivers community. This old school/traditional form of advertising were the perfect way to reach locals and keep the campaign front and centre.

          • Radio:

          Radio played a big part in reaching drivers during peak koala activity times—dawn and dusk. Local stations helped us communicate directly with people on the road, reaching 15,000 listeners every day.

          • Paid Social:

          With paid social ads, we targeted the Northern Rivers community to make sure the message landed in the right places. Over 34,000 people engaged with the campaign, showing strong support for the cause.

          • Organic Social:

          To complement the paid campaign, organic social posts kept the conversation going, encouraging community involvement and reminding people to look out for koalas.

          • Display Ads:

          We also ran display ads on local media websites, generating nearly half a million impressions and directing people to FOTK’s website to learn more.

           

          This campaign helped raise awareness about koala road safety across the region, equipping the community with the knowledge they need to take action. It was a privilege to work alongside FOTK on such an important cause, and we’re proud to have played such an important part in spreading their message.

          LET'S CHAT ABOUT CULTIVATING YOUR BRAND

           

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            Southern Cross University – Open Days 2024

            Posted on by fruityadmin

             

            Southern Cross University - Open Days

            2024

             

            The brief

            With a packed calendar leading up to 2024 Open Days, the Office of Engagement at Southern Cross University (SCU) enlisted some extra hands to ensure everything ran smoothly. These flagship events, held across Lismore, Coffs Harbour, and the Gold Coast, required seamless logistical planning and on-the-ground support. That’s where we stepped in, working alongside the Open Day committee to coordinate every detail, from event activation to attendee engagement.

            Our top priority was helping the SCU team deliver a stress-free, welcoming experience for prospective students and their families. After all, Open Days are more than just an event, they’re the first opportunity to showcase the university’s heart and soul. And let’s face it, first impressions really do matter!

            Our approach

            We got to work, engaging in weekly meetings with the SCU committee and dedicating ourselves to make SCU’s Open Days a hit. Here’s how we did it:

            • Planning
              • Weekly WIP meetings, post-meeting reports, onsite visits, and the ultimate tote bag packing session.
            • Digital Check-In System
              • Researched, sourced, and implemented an efficient digital check-in system.
              • Coordinated with suppliers and SCU staff to ensure seamless data integration and user-friendly operation.
            • Panellist Pre-Event Prep
              • Designed and compiled info sheets with session details, bios, headshots, and sample questions for panellists, alumni, and student ambassadors.
            • Merchandise
              • Curated SCU-branded tote bags, phone suctions, star brooches, car fresheners, caps.
              • Organised thank you gifts for academic panellists (Hello! Mayde Tea gift boxes!!!).
            • Print & Signage
              • Managed design, production, and delivery of event collateral, including name tags, lanyards, t-shirts, flyers, maps, coffee cards, and academic round badges.
            • On-the-Ground Event Support
              • Hands-on help across all three Open Days, from setup to check-ins, campus assistance, and pack-down.

            The Fruits

            With our event expertise in play, SCU’s Open Days ran like a dream! Attendees breezed through check-in, engaged seamlessly with event materials, and took home top-notch merch. Academic panellists had all the info they needed, and the SCU team had the support to focus on delivering an unforgettable experience.

            This project proved that with the right planning, a few hundred hours of hustle, and a passion for bringing events to life, even the biggest logistical challenges can be tackled with ease.

             

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              Santos Organics

              Posted on by fruityadmin

               

              Santos Organics - Brand Awareness Campaign

               

              Santos Print Ad

               

              The brief

              Over the last few years, the Northern Rivers has transformed in terms of its’ demographics, due to an influx of people moving from metropolitan areas around Australia. If you’re gonna be locked down, why not be close to the beach and fresh air!

              There has also been an influx of retailers, with major supermarkets and boutique grocery stores in most towns.

              Santos Organics, an organic retail store established in the Byron shire in the mid 70’s realised the need to evolve their branding and marketing, to talk to this newer audience and remind the older audience that they are still here, and still great.

              Our response

              A reintroduction campaign, headlined ‘The Original Good Food Shop’, to educate and take the community on a journey back to the humble beginnings of Santos and how it all began. We also wanted to emphasise their commitment to the local community, by providing the healthiest organic food and lifestyle products, in a new and refreshing way.

              Working closely with Santos, we created a brighter look and feel that aligns with Santos’ values, and brings out their true tone of voice, core values and ethics. We incorporated new watercolour elements and colour palettes through the creation of localised scenery, paying homage to their heritage and long-standing ties with the Northern Rivers community.

              We created a full brand campaign which rolled out across press, in-store, website, paid and organic socials (video and static), Google Ads and email marketing.

              The fruits

              The Original Good Food Shop campaign has been an undeniable success, connecting with new and existing Santos customers, as well as highlight Santos’ legacy in the Northern Rivers and their commitment to community, through three content pillars of ‘Local First, Zero Waste’, ‘Health and Wellness’ and ‘Planet Based Living’.

              • Increased website traffic by + 22% YOY
              • Achieved over 600k impressions through paid social & Googles Ads campaigns.

               

               

              Santos Organics Socials
              Santos Organics Web Banner
              Santos Organics Socials

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                Comedy Commune | Rebrand & Socials

                Posted on by fruityadmin

                Comedy Commune - Branding & Social

                 

                Comedy Commune Logo
                Comedy Commune Logo
                Comedy Commune - before & after logo
                Comedy Commune Logo Guide
                Comedy Commune - Logo Guide

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                  Lismore City Council

                  Posted on by fruityadmin

                  Lismore City Council - Event Marketing 'Lismore Delights'

                   

                  Lismore City Council Lismore Delights Banner

                  Background

                  Here at Barefruit Marketing, we're passionate about creating memorable and effective marketing campaigns for our clients, ensuring we bring their visions and marketing objectives to life. Last year, we had the opportunity to work with Lismore City Council on their 'Lismore Delights' Christmas campaign, and nailed it.

                  The work

                  Offering additional support to their internal marketing team, we were responsible for the roll-out of the ‘Lismore Delights’ campaign, incorporating all aspects of the project, from the design and printing of banners, to managing social media, to creating radio and television ads. The timelines weren’t for the faint-hearted, but given our experience and passion for in integrated campaign, plus the fact that we love Lismore, we embraced the challenge and like an Elf in Santa’s workshop, we set to work.

                  Needless to say, the campaign was an overriding success, even Santa seemed chuffed at how seamlessly it all rolled out. In fact, ‘Lismore Delights’ was met with such welcoming enthusiasm by the community, the town was the ‘place to be seen’ over the festive season and Lismore City Council hope to build on its’ success in years to come.

                  We’re all about bringing your project visions and goals to life, so if you like what we do, let’s make it happen.

                  Lismore City Council Lismore Delights Banner
                  Lismore City Council Lismore Delights Shop Signage
                  Lismore City Council Lismore Delights Poster
                  Lismore City Council Lismore Delights Poster

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