full service marketing agency Archives - Page 6 of 7

Korff Wealth

Posted on August 6, 2020May 24, 2023 by fruityadmin

the brief

We were thrilled when we received the brief to work on the rebrand and name change for the former, Yellow Brick Road Wealth and Management, Northern Rivers, which is now operating under Korff Wealth. The business saw an opportunity to restructure and rebrand during the current COVID-19 crisis. With the current economic climate, Australians need expert financial advice they can trust, more than ever. And so, it was the perfect time to strategically review the business and position for future growth.

our response

It was time for Yellow Brick Road Wealth Management to rebrand and restructure and position themselves in the market as Korff Wealth. With Barefruit's client services and branding expertise, we made this happen with a complete rebrand. The team worked with the client on the strategic direction for the brand's future as well as the visual aspects, including a new brand name, brand image, and brand logo and brand-new website which was designed by our creative lead and put together by our digital team who assisted in organising, uploading and optimising content. As well as completely rebranded both offices Ballina and Lismore.

To inform the public of Korff Wealth's rebrand, Barefruit created an integrated campaign, that combined both online and traditional advertising. We placed online ads in GIF format to capture the attention of people searching for financial advice. This was complimented with a newspaper article and press ads that were scheduled in the local Northern Star and The Ballina Advocate over a period of four weeks as well as other collateral.

the fruits

The result is a slick, and professional rebrand that the client is very happy with. Korff Wealth, with its new name, new logo, brand-new website, new social media pages, and signage for the Ballina and Lismore offices will certainly be attracting old and new customers looking for an expert, objective financial advice across wealth management, insurance and lending.

The Korff Wealth rebrand was promoted in the local newspapers to help spread the word within the local community about the finance company's recent changes. This included paid advertorials and half page ads in the Byron Echo, the Ballina Advocate and the Northern Star.

Organic Search Engine Opti-‘what’?!

Posted on August 5, 2020March 17, 2022 by fruityadmin

COVID-19 certainly changed consumer behaviour, and while our community is up and running (almost) as usual, some learned behaviours are here to stay. People are still online…a lot! It’s more important than ever to make sure your website is ticking all the boxes in Google’s eyes… yes, we are talking Organic Search Engine Optimisation. This is a long-term strategy to increase Google’s ranking of your website (and reach more potential website visitors). The time to start is now! But where do you start?

Get your data

First of all, make sure your website has Google Analytics to track how people come to your website and what pages they visit on your site. Having the data gives you the power to learn more about the behaviour of YOUR target market.

Learn what your customers are actually searching for

You can’t optimise your website without knowing what your customers are searching for. This is as simple as it sounds. Make a list of words and phrases people might search for when they look for your business online. You can do this by digging into your Google Analytics or doing some research with Google auto-complete or ‘related searches’. These search terms will become your keywords, and a handful or so is enough to begin with.

Organically optimising for keywords.

Now, let’s optimise your website by using those keywords in content on your site. Quick tip: it is not just using the keywords on your site but also the placement of those keywords. Google takes hints about the page’s topic from the top of a webpage, so try getting your keyword in the first 25 words. But don’t get spammy! Remember to speak like a human being and not some robot!

Don’t ‘set and forget’.

There is a ‘set and forget’ mentality when it comes to websites which doesn’t do anyone any good. Help Google see you as an authority by talking in-depth about what you do, why you do it, who you do it for and importantly giving insider insights to your industry. How do you do this? Create and post more content! Time to start that blog. Google is trying to help searchers get the information they need – so be helpful, discuss problems, answer questions. The more people click on your helpful content, the higher you will rank on a Google search results page (winning!).

The best thing about organic SEO is that it’s free if you want to give it a crack yourself. The more you put in, the more you’ll get out of it. So, go on, give it a go! And stay tuned to learn more about how organic SEO compares to a paid SEO strategy.

Related Tag: Seo Gold Coast

Byron Bay Accomodation

Posted on July 28, 2020May 24, 2023 by fruityadmin

our response

We evolved the brand by implementing an integrated campaign. This included designing new print media; new signage, brochures, postcards, posters, and business cards. As well as launching the new brand communications through advertising, social media, and email marketing. The rebrand was announced in local newspapers and all brand collateral was updated with the new look and feel. Everything was in-line with the new brand guidelines, ensuring brand consistency across all platforms now, and moving forward.

Thinking differently in these crazy times

Posted on July 9, 2020October 22, 2022 by fruityadmin

Our local business community has suffered so many blows over the past few months. But, nothing could prepare us for the current COVID-19 situation.

While you are self-isolating (and provided you aren’t already overloaded with homeschooling) here are some proactive things you can do right now to nurture your business. Your community still wants to hear from you – even if your doors are closed or your services have been temporarily shut down.

Step 1

The first step is to get your digital ducks in a row. Assets like social media accounts, websites and sales and marketing software have become vital during these times of reduced human contact. This is a fitting time to start posting more on your Facebook page or Instagram account. Or perhaps learn about Ads Manager and email platforms like MailChimp. You can then integrate your digital platforms. For example, put an Instagram feed on your website and direct your Facebook ads to a landing page. Tidying all these things will help make sure they deliver in the most effective and efficient way. There are endless resources such as webinars, YouTube videos and step by step instructions to assist with this.

Step 2

Once you have sorted the best ways for you to keep the conversation going with your community, take the time to consider your tone of voice. This can vary, but it should suit your brand and be authentic. It will likely be best received if it is calm, positive, helpful, informative or empathetic. Tasteful humour is a good one, but please be sensitive and very mindful about how others may interpret your messages. Additionally, people are already bombarded with information about the virus, so it's worth thinking about ways your voice can stand out from the crowd.

Step 3

Now that you have established lines of thoughtful communication, brainstorm ways to adapt your service delivery. Be the solution to the problems that people are experiencing. A great example is how quickly most of our cafes started offering home delivery. Another example is how local fitness trainer Rikki Lee started a Facebook group with free daily workouts. Think creatively about how best to utilise your skills. You could become a virtual consultant, providing useful information that is relevant to what you do and to your customers. Zoom chats, Facebook live, Watch parties and Google Hangouts are all relatively easy and fun ways to deliver your messages.

Staying in contact with your business, employees, customers and suppliers could be a wonderful way to stay focussed on your passion. Share that passion whenever possible. There is no better time to surprise and delight your customers with excellent service. Your kindness, compassion and attention to detail WILL be remembered when we all come out the other side.

We are all in this together.

From the Barefruit Team

Ballina RSL Rebrand & TVC

Posted on April 5, 2020May 24, 2023 by Ashleigh

the brief

Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

our response

After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects prioritised were:

to evolve the RSL brand mark and create a sub-brand system
create detailed brand guidelines to ensure brand consistency across all platforms
create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

EV Classic: PR Campaign

Posted on March 10, 2020May 24, 2023 by Ashleigh

the brief

Byron Bay based EV Classic, a sister company to Byron Bay Kombis and a partnership of Retro Camervans and run by Alex Bosin recently just launched one of Australia’s first Electric VW Kombis.

He wanted to inform and educate consumers and the media on his recent EV conversion success and bring to market the launch of his new brand. It was imperative to strike a balance between the credibility of being a world class Aircraft Engineer and his absolute passion of classic cars and the VW brand.

Alex was referred to Barefruit by another client – Behind the Barrel.

the fruits

The article was immediately picked up by Newscorp (one of Australia’s largest media conglomerates) which ran the article across nine of their publications from Bundaberg to Gladstone; Stanthorpe to the Whitsundays; Byron to Lismore and in between.

The renewables energy community responded very positively, and the story appeared in Renew economy, The Driven and One Step off the Grid.

The caravan and camping industry were also keen to hear about Alex’s venture and Michael Browning (a well-known journalist in the industry, writing for multiple National titles) interviewed Alex and published an article. A complete product review has been scheduled for later in the year.

interesting stuff…

All of this happened over a few days after despatch and the article went ‘viral’; with the article being re-posted across multiple blogs and news sharing platforms like Reddit and The Press Reader. The article even appeared on ‘Hot Copper’ – a stock trading and investment forum and on the Hemp Party Australia’s Facebook page.

spoiler alert…

There have been several confirmations of future stories in upcoming publications – on both a local and National level…keep your eyes open!

what Alex had to say…

“It was great working with Jennica & Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists & media corporations. I felt comfortable sharing my ideas and they were able to capture my vision and marry it to their expertise. Would highly recommend.”

B&T features Barefruits RSL rebrand

Posted on August 27, 2019October 4, 2019 by Ashleigh

The Ballina RSL approached Barefruit to assist in the development of a Strategic Marketing Plan and a rebrand. The result was a TVC which focusses on the Ballina RSL’s “all-in” offering; showcasing the business’ appeal to a vast range of audiences. It cleverly picks out the words “all-in” that appear in its place name Ballina. Also the development of a strategic marketing plan and a rebrand that focuses on the Ballina RSL’s “all-in” offering

This project was picked up by national marketing magazine B&T. You can read the feature here.

Ballina Business Excellence Awards 2019

Posted on August 15, 2019August 10, 2022 by Ashleigh

The juicy team at Barefruit has taken out another accolade, winning ‘2019 Business Excellence in Business and Professional Services’ at the Ballina Shire Business Awards on Saturday August 10^th.

We were in top company competing with a variety of business services including real estate agencies, mortgage lenders and consulting companies.

Chief Juicer Evan Harding says “We feel that a large part of our success can be attributed to creating a workplace culture that is passionate - passionate about what we do for our clients, but also about our team’s wellbeing, and how we give back to the local community and beyond.”

passion

He goes on to say “We have brought together a team of highly creative and skilled individuals, who are dedicated to seeing their clients succeed in all aspects of their business. We spend the time to build personal relationships in order to thoroughly understand their goals and devise an individual strategy to ultimately deliver results.”

workplace wellbeing

We extend this approach internally as well. Our Agency manager says that we “Have brought together a group of people who truly care about each other. We work around individual schedules and have flexible hours which allow certain life, family and extracurricular activities to fit into our professional lives. This approach really pays off when the team are living a well-balanced life and are able to let the creativity and strategic thinking flow naturally”.

giving back

We also donate a heap of hours on a pro bono basis working closely with community projects and not for profits. This year we dedicated our time and resources to the Ballina Shire’s ‘Reduce Single Use’ campaign, Biala Support Services (supporting people with disabilities) and Rafiki Mwema (who recently gained worldwide exposure when they were one of fifteen charities followed on Instagram by the Sussex Royals Harry and Megan).

Chief Juicer Claire Harding notes that “This is what I love about creating this agency from the ground up. We are able to craft a special workplace in the way we want to see change in business…and the world. I started this agency seven years ago in my dining room knowing that I wanted to do what I love, while seeing clients succeed and the community grow. I can’t wait to see what the future holds for us.”

Related Tags: Graphic Design Gold Coast

Barefruit included in AdNews ‘Movers and Shakers’ roundup

Posted on August 7, 2019November 2, 2023 by Ashleigh

Our team loves fresh fruit So you can only imagine our excitment when we welcomed our two latest additions to the team! The talented Felismina Jom and Cat Smith join Barefruit at an exciting time as the agency is celebrating its seventh year as an all-service agency!

Our recent activity was picked up by AdNews in their ‘Movers and Shakers’ roundup highlighting some of the biggest moves in the industry for the past week.
AdNews is an Australian trade title that services the advertising, media, marketing and technology industries.

Get to know our latest fruits here and read more about the recent big moves in ‘Adland’ here.

Ballina RSL: Rebranding our local icon

Posted on August 5, 2019November 20, 2019 by Ashleigh

We love sharing the work that we do – especially when that work is so recognisable within our local business community!

The Ballina RSL approached Barefruit over 15 months ago to assist in the development of a Strategic Marketing Plan and a rebrand. The result was a TVC (currently being aired) which focusses on the Ballina RSL’s “all-in” offering; showcasing the business’ appeal to a vast range of audiences. It cleverly picks out the words “all-in” that appear in its place name Ballina.

The team at Barefruit are an experienced bunch of international talent from major agencies who can bring knowledge and make the most out of our clients budgets. Our best work is achieved when we are able to develop close relationships with our clients to best understand their brand and develop a solution to suit their needs.

“This was a major undertaking for the RSL” states Bill Coulter, Ballina RSL CEO. “Working with the Barefruit team we now have a marketing plan, fresh and exciting new brand and a TVC managed and produced by Barefruit and shot by Rest Your Eyes to let our community and visitors know what we have to offer. All in under 15 months. We are really proud of the end result”.

If you would like to find out how Barefruit can take your business branding to the next level, you can email us hello@barefruit.com.au or better yet, pop into our office on River Street to meet the team and have a coffee.

Korff Wealth

the brief

our response

the fruits

The Korff Wealth rebrand was promoted in the local newspapers to help spread the word within the local community about the finance company's recent changes. This included paid advertorials and half page ads in the Byron Echo, the Ballina Advocate and the Northern Star.

Like what we do? Let us help your business grow? with a complete Rebrand. Send us an enquiry below...

Hey Team Fruity!

Get your data

Learn what your customers are actually searching for

Organically optimising for keywords.

Don’t ‘set and forget’.

Byron Bay Accommodation

the brief

Byron's largest Accommodation Specialists, Byron Bay Accommodation and leading independent property management and sales firm, Byron Coastal Real Estate recently rebranded and needed assistance with rolling it out across all of their collateral and brand channels.

our response

the fruits

Like what we do? Let us help your business grow?with an integrated marketing campaign. Send us an enquiry below...

Hey Team Fruity!

Step 1

Step 2

Step 3

Ballina RSL

"All In Ballina" Campaign

the brief

Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

our response

After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects prioritised were:

to evolve the RSL brand mark and create a sub-brand system

create detailed brand guidelines to ensure brand consistency across all platforms

create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

Logo hierarchy

Logo mockup

Members 'Club Life' magazine mockup

RSL 'Your Rewards' promotion mockup

Ballina RSL branding 'Tone of Voice'

New Branding Guidelines

the fruits

As a visitor to the RSL there really is something for everyone. Great service, location and value. Hence the brand promise of “All In”. "All In Ballina" RSL. Only the RSL can own that!

Like what we do? Let us help your business grow?with your own marketing campaign.Send us an enquiry below...

Hey Team Fruity!

EV Classic

VW Kombi Electric Conversion - PR Launch + Media Relations

the brief

Byron Bay based EV Classic, a sister company to Byron Bay Kombis and a partnership of Retro Camervans and run by Alex Bosin recently just launched one of Australia’s first Electric VW Kombis.

Alex was referred to Barefruit by another client – Behind the Barrel.

our response

the fruits

The article was immediately picked up by Newscorp (one of Australia’s largest media conglomerates) which ran the article across nine of their publications from Bundaberg to Gladstone; Stanthorpe to the Whitsundays; Byron to Lismore and in between.

The renewables energy community responded very positively, and the story appeared in Renew economy, The Driven and One Step off the Grid.

The caravan and camping industry were also keen to hear about Alex’s venture and Michael Browning (a well-known journalist in the industry, writing for multiple National titles) interviewed Alex and published an article. A complete product review has been scheduled for later in the year.

articles

interesting stuff…

spoiler alert…

There have been several confirmations of future stories in upcoming publications – on both a local and National level…keep your eyes open!

what Alex had to say…

Like what we do? Let us help your business grow?with your own marketing campaign.Send us an enquiry below...

Hey Team Fruity!

passion

workplace wellbeing

giving back

Like what we do? Let us help your business grow? with a complete Rebrand.
Send us an enquiry below...

Like what we do? Let us help your business grow?with an integrated marketing campaign.
Send us an enquiry below...

Like what we do? Let us help your business grow?with your own marketing campaign.
Send us an enquiry below...

Like what we do? Let us help your business grow?with your own marketing campaign.
Send us an enquiry below...