Websites & Social Media Archives - Page 4 of 5

Barefruit Marketing: Plain Speaking Creative Thinkers: Deja Poo

Posted on May 10, 2019December 17, 2019 by Ashleigh

Jargon, buzzwords, total utter gibberish... Whatever you call it, no one wants to be bombarded with a bunch of terms they just don't understand. You've made the decision to invest in marketing your business, you attend your first meeting with a marketing consultant, and you walk out, head swimming and feeling as glazed as a doughnut!

Barefruit Marketing are challenging this preconception of marketing agencies, alongside our recently updated branding which you can check out here, we’re rolling out our pledge as 'Plain Speaking Creative Thinkers'.

Our roots

Eleven years ago Barefruits’ Chief Juicer and Head Harvester, Claire and Evan Harding – marketing professionals with over 40 years’ combined experience – moved from London to the Northern Rivers in search of a new life. In 2012 they established Barefruit Marketing, a boutique marketing agency focused on inspirational, creative marketing that would really work - in essence, help businesses to fructify or bear fruit.

A refreshingly different approach

Here at Barefruit we firmly believe that to provide the best marketing strategies, we need to know you and your business first – there’s no ‘one size fits all’ here. This ethos is ingrained in the Barefruit staff who pride themselves on providing a personable, transparent and mutually beneficial service to our clients.

With an ever-changing marketing industry, we understand that it’s not our clients' job to keep up to speed with the lingo, the latest trends or algorithm changes - it’s damn near impossible sometimes! That’s where we come in, our no bullshit approach to marketing means that you, as our client, can feel confident in the marketing services and advice you are receiving; and better yet, understand what you are paying for! Our Plain Speaking Campaign encompasses this with an approach that is all about no distraction communications. It’s about plain, simple, easy to read information and only exactly what you need, and want, to know.

Keen to know more? Check out our blog where we break down some common marketing terms for you; including what is GDPR, tips on local SEO, utilising #hashtags and what exactly does Earned Media mean for your business.

So, if you’ve been considering taking the next step with your business, or if you’re just starting out, head over to our contact page and let Barefruit Marketing show you how smooth the process can be.

Related Tags: SEO BALLINA

BCMC TVC Campaign

Posted on April 7, 2019May 24, 2023 by Ashleigh

our response

Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including:

local press
TV and radio
targeted digital advertising
targeted emails
social media

with the objective of generating leads.

A clear advertising campaign using simple clear messaging. We created a campaign identity to solidify the look and feel across the different user touch points in print, digital media and TV using the car number plate as a concept to frame the copy.

Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.

Juicy Tips

Posted on March 23, 2019March 23, 2020 by Ashleigh

Do you know how to get your Instagram account noticed by the right audience and grow your following?

Hashtags are a great (and free) way to reach new clients and followers.

You can use up to 30 hashtags per post, but it’s important to use them wisely or your posts will not reach the right target audience. Instagram posts with at least one hashtag average 12.6% more engagement than posts without, so it’s worth spending some time forming a hashtag strategy to grow your account.

Here are a few tips to help you get started:

#bespecific

Use hashtags that are relevant to the content you are posting. This way you can reach people who are looking for what you are offering. By using too generic or popular tags, you run the risk of your post being quickly buried in the hashtag feed.

#dontusebannedhashtags

Instagram may block a tag from use if it has been inappropriately used in the past. To check this, search for the tag then click ‘recent’. If blocked, no recent images will show and you’ll see a message from Instagram advising recent posts have been hidden. Using a broken tag will make your other tags useless.

#testwhatsworking

If you have a business Instagram account, you can view insights for each post to see what is and is not working. The insights function will tell you how people found your post via hashtags.

#createbrandedhashtags

Having a brand or product specific tag is a great way of building brand awareness, and a community. Add your hashtag to your profile and encourage your clients to use the tag on their own posts to spread the word about your business, and regram their posts (if relevant).

If you’d like to talk about your Social Media Management or Marketing Strategy, contact our team on 1300 328 034.

Don’t forget to follow us too @barefruitmarketing

Barefruit Juicy Bits

Posted on February 28, 2018March 28, 2018 by fruityadmin

You’ve got a top notch website but can people find it?
SEO. SEM. PPC. ROI.
Just too many 3 word acronyms!

Let’s decode that for you:

SEO = Search Engine Optimisation
SEM = Search Engine Marketing
PPC = Pay Per Click
ROI = Return On Investment

We always recommend taking a holistic approach to your digital marketing strategy and SEO and SEM
are a key part of the marketing mix.

If you have a website, Search Engine Optimisation
(organic) and Google Adwords Search Engine Marketing (paid) will help you reach your most valuable customers, before your competitors do.

And the best bit about digital marketing... it is trackable, enabling you, the business owner to know your ROI.

So if you’d like to get new and returning website visitors, grow your online sales and get the phones ringing, just give us a call for your free SEO or
SEM audit*

Your Barefruit Team

TEBCO Electric Bicycles

Posted on August 17, 2017February 10, 2023 by fruityadmin

New Fruity (& orange) Barefruit Towers!

Posted on July 24, 2017July 8, 2019 by fruityadmin

EXCITING NEWS: We've moved to our new office, dubbed Barefruit Towers, based in River Street Ballina! You can now find us at 1/144 River Street, Ballina, right above Subway.

It's a great open space, breakout sections highlighted with the Barefruit orange (of course), artwork and a meeting/brainstorming room with space for clients and the Barefruit team to meet and regularly create. The office is complete with air con, dedicated meeting space and a nicely stocked fridge (what good agency doesn't have a beer fridge!) allowing the whole team to work together and enjoy Friday afternoon beers!

If you are in town, please pop in and say hello - we'd love to see you!

Barefruit takes out top gong!

Posted on July 24, 2017December 5, 2023 by fruityadmin

Starting with one woman in the living room of her Lennox Head home, Claire Harding explored the possibility of establishing her own boutique marketing agency, founded on providing the Lennox community with one thing in mind – we want to do what we love, be part of the business community and help them grow.

Barefruit Marketing, established in early 2012 is now a full service, integrated marketing agency run by husband and wife Claire and Evan Harding. Together they have over 40 years combined experience, as marketing consultants in the communications industry, in the UK and Australia.

The business has grown year on year, and now employs 8 local people and the service of several local contractors. Barefruit works independently as the client’s ‘marketing department’ or alongside an existing marketing team on an ongoing or project basis. Services include strategic planning, branding, advertising, websites, graphic design, social media management, PR and Events.

Barefruit have now won the 'Business of the Year' award at the Lennox Head Chamber of Commerce Business Excellence Awards 2017 for the second consecutive year, winning this award as well as the award for the Professional Services category both years too.

To be recognised for this award is a huge achievement and one that all Lennox Head business owners would love to be recognised for, but there could only be one winner and lucky Barefruit take the award home two years in a row.

"We can’t believe it! Last year was a massive honour, to win Business of the Year in the town that we have made home, amongst so many wonderfully talented people. To win this award for the second consecutive year is a huge achievement for our team and our business, especially being up against so many other contenders, many of which we know," Claire said.

We are based in River Street, Ballina. The office dubbed ‘Barefruit Towers’ comprises of open plan workspaces, breakout sections highlighted with the bright Barefruit orange, artwork and a meeting/brainstorming room with space for clients and the Barefruit team to meet and regularly create. They also have a second dedicated home office space in Lennox Head (where the story began).

"We love Lennox (‘scuse the pun) and chose to live, raise our family and start our business here. The recent Love Lennox Festival was a really proud day for Lennox, with so many businesses getting behind it – the Chamber did a fantastic job pulling it together and we were proud to be part of it" Claire said.

"We employ a team of specialists to suit our clients. With four account managers that support us and act as our clients' day to day point of contact, as well as graphic designers, web designers, photographers and key industry partners."

We are greatly involved within the local community, supporting and working with local businesses and events, donating their time at the Love Lennox Festival for the last few years, as well as working with local businesses including BCMC (Ballina Campervan & Motorhome Centre) and Horizon Motorhomes, who took home the ‘Best Big Business’ Award and Beef+Beach Lennox Head who also took home the award for the 'Best Visitor Experience in Hospitality' Monday night.

Mrs Harding is also a dedicated board member for the Rafiki Mwema charity, a therapeutic safe house for young girls and boys in Kenya, run by three businesswomen from Lennox Head.

"We are very proud to be Lennox residents, business owners and a part of the local community. We want to do what we love, for people and brands that interest and inspire us, and we are so lucky that we have so many interesting and inspiring brands and people around us”, she said.

We now have quite a collection of awards including:

2015 - 'Best Home-Based/Online Business' at the Ballina Chamber of Commerce Awards, ‘Best Professional Service’ at the Northern Rivers Business Awards, State Finalist at the NSW Business Awards

2016 - ‘Business of the Year’ and ‘Professional Services’ at the Lennox Head Chamber of Commerce Awards, 'Excellence in Small Business' at the Ballina Business Awards, 'State Finalists' in the National Optus Business Awards for Marketing Communications in NSW Business Awards in Sydney.

We won – Lennox Head’s Business of the Year 2016!

Posted on June 28, 2016December 5, 2023 by fruityadmin

It’s the award that all Lennox Head business owners would love to win, but only one can take it home.

The winner of Lennox Head Chamber of Commerce Awards ‘Business of the Year’ was announced last night at Club Lennox and we couldn’t be prouder!

We took home the award for Business of the Year, as well as the award for the Professional Services category.

"We are so honoured to win an award so close to our hearts and home, especially being up against so many other wonderful contenders, many of which we know - it must have been a tough one for the judges,” Chief Juicer Claire Harding says.

“We proudly live and raise our family in the beautiful town of Lennox, and, chose to start our business here," she says.

Employing a team of specialists to suit our clients. With three account managers that support us and act as our clients’ day to day point of contact, as well as graphic designers, web designers, photographers and key industry partners.

We are greatly involved within the local community. Supporting and working with local businesses including Beef+Beach Lennox Head who also took home the award for the ‘Best Visitor Experience’ last night.

“We are very proud to be Lennox residents, business owners and a part of the local community. Barefruit was established with one thing in mind – We want to do what we love, for people and brands that interest and inspire us. We want to be part of their business and help them grow,” Claire Harding says.

Winning an award isn’t something new for us - in 2015 we won, ‘Best Home-Based/Online Business’ at the Ballina Chamber of Commerce Awards, ‘Excellence in Small Business' at the Northern Rivers Business Awards and were also ‘State Finalists’ in the NSW Business Awards in Sydney.

Barefruit are state finalists in the NSW Business Awards

Posted on November 27, 2015February 8, 2023 by fruityadmin

Lennox Head based marketing company, Barefruit Marketing, were recently announced as state finalists in the 2015 NSW Business Chamber State Business Awards Gala for Excellence in Small Business. This award celebrates and recognises business excellence in NSW.

This Friday evening, Barefruit Marketing owners and founders Claire and Evan Harding will head to the State Finals held at the Pavillion Darling Harbour, in Sydney for the decider of who will be crowned the winner.

Barefruit Marketing is a marketing agency passionate about every aspect of marketing and their community. They offer a full marketing service including strategy and planning, design, advertising, digital strategies, social media,promotions, websites, public relations and events.

This year, has been a huge success for Barefruit, being named the 2015 Best Home-Based and Online business at the Ballina Coast & Hinterland Business Excellence Awards and the 2015 Best Small Business at the Northern Rivers Business Awards.

“Living in the Northern Rivers on the North Coast of NSW we are surrounded by amazing brands, built by incredibly talented people and we are so excited to be representing Ballina (as the Home Based Winner), Northern Rivers (as the Small Business winner) and Lennox Head.”

Their business is up against 15 other small businesses within the state. They are the only business from the Northern Rivers area in the Excellence in Small Business category and one of seven Northern Rivers businesses to be nominated as a finalist in the NSW Business Awards.