Category: Branding

We were approached by Andrew Fraser an experienced rugby coach with a love of teamwork & leadership. He kick-started a new rugby conference starting in 2022.

Wildling Ginger Beer – Seven Mile Brewing Co

Posted on by fruityadmin

Seven Mile Brewing Co - Wildling Ginger Beer

Brand Strategy, Product Branding & Packaging

Wildling Seven Mile Brewing Co Can

The work

Barefruit were ecstatic to be awarded the brief to develop the branding (from naming straight through to production) for Seven Mile Brewing Co.’s most recent creation – a fresh and zingy Ginger Beer. The project kicked off early January 2021 and went through the full creative process to arrive at a playful, artistic, and very distinctive result – Wildling Hard Ginger Beer.

Seven Mile Brewing Co., wanted a brand that appealed primarily to women, but also men who seek out beer alternatives, and those who love a cocktail (Pro tip: Wildling goes amazingly well with spiced rum and fresh lime, over ice). To capture these key market segments, the brand personality needed to be unique, fun, cheeky and visually catching. At the same time,  communicating its USP’s: use of local ingredients, the tangy ginger kick and a subtly, sweet finish

The Barefruit project management team had an excellent opportunity to ‘flex their creative muscles’ for this project with quite a bit of freedom to explore naming and design options. The process took the team on a 7-month journey to conceptualise, design and refine each and every detail of the artwork for the cans and cartons.

Creative Lead Alex Wales says

“We started with concepts and moodboards to present the client with lots of options and completed a full competitive analysis to ensure that the result was going to be distinctive, unique and match the product itself. Once we finalised the artwork, we worked on the details to the cans and cartons until everything was approved and signed off; ready for production.”

Related Tag: Branding Gold Coast

Wildling Ginger Beer Packaging Design Media Mock-Up
Wildling Ginger Beer Packaging Design Media Mock-Up
Wildling Ginger Beer Packaging
Wildling Ginger Beer Carton

Like what we do? Let us help your business grow?with an awesome branding project.
Send us an enquiry below...

Hey Team Fruity!

    I'm , I'd like you to help my business 'barefruit'.

    I am interested in

    You can call me on and email me at

    We'd love to know how you heard about us?

    Lismore City Council Video Campaign

    Posted on by fruityadmin

    Lismore City Council

    Agriculture Awareness Video Campaign

    The work

    We recently produced a series of short videos after winning a project with Lismore City Council. The brief was to create a series of videos to showcase and promote agriculture in the Lismore region. The videos were a key element of their Economic Development Strategy and were to highlight agricultural opportunities in the Lismore Region as well as help grow, support and diversify the Lismore economy.

    During pre-production, Barefruit worked closely with Lismore City Council to help bring their vision to fruition. This consisted of internal meetings, location scouting, visual storyboards and shot lists. The original brief was to shoot some inspirational imagery and create five short videos that could be used in an integrated agricultural awareness campaign, however, during post-production, it was evident the content that was captured on the day of the shoot was filled with “lots of gold” which resulted in each video being approximately double in length.

    The end result was a series of beautiful videos that promote the local area, opportunities available and the endless possibilities on offer within the region. The style of the videos is down to earth, visually pleasing and gives the viewer a sense of inspiration and determination to set up their own agricultural business, no matter the product or scale of their project.

    Related Tag: Video Production Gold Coast

     

    It was a joy to work with the following agribusinesses on this project:

    Nimbin Valley Dairy

    Mountain Blue

    Table Under A Tree

    CannaPacific

    Five Sixty Farms

     

    Like what we do? Let us help your business grow?with a video awareness campaign.
    Send us an enquiry below...

    Hey Team Fruity!

      I'm , I'd like you to help my business 'barefruit'.

      I am interested in

      You can call me on and email me at

      We'd love to know how you heard about us?

      East Coast Building Consultants – Integrated Marketing Campaign

      Posted on by fruityadmin

      East Coast Building Consultants

      Integrated Digital Marketing Campaign

      Byron Bay FM East Coast Building Consultants Website

       

      The work

      Initially, Barefruit were engaged by East Coast Building Consultants, a building inspection services company in Byron, to build a website. There is no point in having a website that no one knows about, and so this job evolved into a strategy and implementation of an integrated digital marketing campaign to make sure this website came to life.

      The digital campaign was rolled out across the website, Facebook and Instagram, email marketing, and Google My Business. A series of Facebook ads (which are also served on Instagram) were developed with specific audiences in mind. The ads were Facebook Instant Experience ads which give users the opportunity to discover more about the services on offer while remaining on the platform. The ads directed people to customised landing pages for each service provided by East Coast Building Consultants. To support the increase in keyword search, we developed blog posts for each service. Our campaign was reinforced by email marketing and Google My Business posts. Like all integrated campaigns, we rolled the creative out across traditional media, including a DL flyer and a Press Ad. In addition to the ongoing digital campaigns we run for East Coast Building Consultants, this client is part of our SEO program.

      Search Engine Optimisation and digital marketing/ advertising work symbiotically, supporting and improving results for each other. This campaign and the SEO program working together resulted in a 73% increase of traffic to the website and a 50% increase in conversions made on the site (click to call, click to email, complete contact form). Inquiries made through Google My Business were up by 20%, and website clicks were boosted by 40%.

      Social Media Mock-Up
      iPhone Website
      DL flyer mock up

      Like what we do? Let us help your business grow?with an awesome rebrand.
      Send us an enquiry below...

      Hey Team Fruity!

        I'm , I'd like you to help my business 'barefruit'.

        I am interested in

        You can call me on and email me at

        We'd love to know how you heard about us?

        Bay FM Rebrand

        Posted on by Ashleigh

        Byron Bay FM

        Rebrand

        Byron Bay FM Rebrand

         

        The work

        Barefruit was engaged to work with the local non-for-profit community radio station, BayFM as part of a pro bono project to help launch its new brand identity and new position as a digital platform.

        The long-standing radio station, established in the early 90s, sounded the alarm bells as funds were reaching a record low in February last year. With the station,  just weeks from closing the business identified the need to strengthen the brand and increase funding and that’s when Barefruit acquired the project.

        The rebrand includes a black and white logo which was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all created for today’s digital world. Their new website is now live bayfm.org and uses phrases such as ‘Listen like a local', ‘Tune In. Chill out. Sign Up’ which is very much in line with Byron Bay and its culture.

        Bay FM is extremely happy that we helped without hesitation and without charge, giving the business more time and better service than we could have hoped for.

        Bay Fm Website
        Bay FM Bumper Sticker Design
        Bay FM Press Ad
        Bay FM Logo Design

        Like what we do? Let us help your business grow?with an awesome rebrand.
        Send us an enquiry below...

        Hey Team Fruity!

          I'm , I'd like you to help my business 'barefruit'.

          I am interested in

          You can call me on and email me at

          We'd love to know how you heard about us?

          Behind the Barrel – Logo Refresh

          Posted on by fruityadmin

          Behind the Barrel

          Logo Refresh

          Behind the Barrel - new vs old logo

           

          The work

          Behind the Barrel is a tour operator that specialises in brewery and distillery tours throughout the Ballina and Byron Shires. There are numerous options to choose from and guests get to meet the local artisan brewers and distillers that craft the delicious beverages that sampled on the day.

          Owner and guide, Jarryd, takes his guests to some of the hidden gems around the region. From the lush hinterland to the bustling centre of Byron Bay, he is well known for sharing his knowledge of the area and the industry; providing an unforgettable day out. Stops include Stone & Wood Brewery, Cape Byron Distillery, Seven Mile Brewery, Wandana, Lord Byron Distillery and Husk.

          Jarryd jumped on board with the Barefruit team a few years ago with a personalised SEO program to help drive traffic. Once his bookings started rolling in, he approached the team to take care of his paid social, Google ads (SEM) and more recently, to refresh his logo and zhuzh up his website.

          We love working with Jarryd- and we highly recommend his tours for staff parties...100% good times...guaranteed!

          behind_the_barrel-mockup-website
          behind_the_barrel-mockup-social

          Like what we do? Let us help your business grow?with an awesome rebrand.
          Send us an enquiry below...

          Hey Team Fruity!

            I'm , I'd like you to help my business 'barefruit'.

            I am interested in

            You can call me on and email me at

            We'd love to know how you heard about us?

            Raine & Horne – Integrated Marketing Campaign

            Posted on by fruityadmin

            Raine & Horne

            Integrated Advertising Campaign

            The work

            Barefruit was engaged by nationally recognised real estate company Raine & Horne to bring a fully integrated campaign including a television commercial, press, outdoor and online to fruition. In a highly competitive market – we went above and beyond standard real estate advertising to produce a commercial and overarching campaign. ‘We’ll Love Your Listing’ has a refreshingly different approach and leaves a heart-warming impression on its audience. This was a major project for Raine & Horne, produced by Barefruit’s in-house creative team and the employment of film director, camera and lighting team from Sydney and the Northern Rivers, as well as local hair, make-up and interior stylists.

            Raine & Horne were ecstatic with the end result, a beautiful campaign that stands out from a saturated market, tells truth in a heart-warming way and has serious longevity.

            Raine & Horne Billboard
            Raine & Horne Facebook Mock Up
            Raine & Horne Bus Wrap
            Raine & Horne Bus Wrap
            Raine & Horne Bus Wrap
            Raine & Horne Bus Wrap
            Raine & Horne Print Ad
            Raine & Horne Print Bus ad
            Raine & Horne - Billboard
            Raine & Horne Print Ad
            Raine & Horne Print Ad

            Like what we do? Let us help your business grow?with an integrated campaign.
            Send us an enquiry below...

            Hey Team Fruity!

              I'm , I'd like you to help my business 'barefruit'.

              I am interested in

              You can call me on and email me at

              We'd love to know how you heard about us?

              Westlawn

              Posted on by Nat

              Westlawn Finance Website Design

              Westlawn Website

              The brief

              Westlawn approached us to revamp their current website. With an aim to reflect the brands' customer audiences and create a more user-friendly website that was optimised for mobile and future proofed for today's technology.

               

              Our response

              Following customer research undertaken by our team, we addressed several key updates for the web design project, which included:

              • A custom-designed and responsive website
              • Integrating better technology into the site to improve marketing opportunities
              • Refreshing the brand with a new additional purple colour to positively uplift the personality of the brand, along with designing unique iconography to explain their services and created a curated image library to use and build upon.
              • Photography direction for new staff shots for the site
              • Pricing calculators and tools for customers to use for free
              • Implementing a strategy of gathering Customer Stories, for more brand trust and transparency on what Westlawn can offer, using real life examples and integrating this as part of their ongoing digital and email marketing.

               

              Westlawn Website
              Westlawn - Logo Guide
              Westlawn - Logo Guide

              The fruits

              Westlawn's brand-new website is a major improvement and a step forward for Westlawn to grow their audiences and customer base while building more brand awareness and trust.

              The integration of new marketing tools into the website also allows Westlawn to intuitively create smarter ways of reaching their target-audiences.

               

              Westlawn - Print Ad
              Westlawn - Business Cards
              Westlawn - Stationery
              Westlawn - Newspaper Ad
              Westlawn - Business Cards
              Westlawn - Brochure
              Westlawn - Banner

              Like what we do? Let us help your business grow?with an awesome branding project.
              Send us an enquiry below...

              Hey Team Fruity!

                I'm , I'd like you to help my business 'barefruit'.

                I am interested in

                You can call me on and email me at

                We'd love to know how you heard about us?